Velvet Chainsaw

FEBRUARY 21, 2019

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model.

Trade Shows 306

Trade Shows B2B 2019 Sustainability 306

Smart Meetings

NOVEMBER 17, 2022

Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component. Fuel Attention: Attendees are asking for healthy sustainable food options. Watch the entire webinar here. F2F with a Side of Digital. Jennifer O’Grady. Can we make some kind of an experience more accessible to them?”

Association Meetings 246

Association Meetings Meetings Trade Shows B2B 246

Smart Meetings

MARCH 30, 2022

B2B travel management platform CWT recently launched a point-of-sale carbon footprint indicator for its myCWT mobile and web app, as part of the company’s $100 million investment in its myCWT platform. “We According to the Emburse study, only a quarter of companies rolled out any other initiative, including behavioral-related changes.

2030 246

2030 2021 Travel B2B 246

Smart Meetings

AUGUST 15, 2023

To make the event special, memorable and interactive, Glenn Stress, vice president of global B2B events and programs for Marriott International, brought one of the activations from his company’s research with PCMA and CEMA on the Guiding Principles in Experience Design.

2023 242

2023 Meetings Sustainability B2B 242

Attendease

FEBRUARY 4, 2020

Sponsorships are the lifeline that keeps the events industry sustainable. Businesses have enough evidence proving that events are one of the most, if not the most effective form of marketing – both B2B and B2C. For instance, partnering up with a meat company for an event about sustainable eating habits isn’t ideal.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Smart Meetings

MAY 31, 2024

Acclaimed for her results-driven strategies, partnership maximization, performance excellence and sustainable portfolio growth, she will oversee Highgate Hawaii’s strategic communications, including partnerships with TableOne Hospitality. Kauffman takes on the role of regional director of communications.

Hospitality 258

Hospitality Tourism Hotels B2B 258

Smart Meetings

AUGUST 19, 2022

According to Forrester’s Q3 2021 B2B Enterprise Marketing Events Trends Survey , “Hybrid events will become the dominant form of events in 2022 and beyond.” Make attendees the center of attention during the event and utilize post-event resources as an effective way to sustain a buzz following the event.

B2B 246

B2B 2022 Social Media Marketing 246

Prestige Events Magazine

JUNE 12, 2024

· New partnership recommends delegate personalised low-carbon journeys, nudging towards net-zero travel · Integration aids in planning, delivering, and tracking event environmental impact · Focuses on MICE sector, automating audience travel pattern measurement Event sustainability leaders ‘event:decision’ and travel demand management platform ‘You.

Travel 130

Travel B2C Sustainability Transportation 130

Smart Meetings

FEBRUARY 27, 2023

Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues. Not only will you save money, but you’ll also be doing a lot for sustainability.

Conference 279

Conference Sponsorships Trade Shows Insurance 279

Smart Meetings

SEPTEMBER 23, 2021

Expo 2020 Dubai is an investment in a sustainable, resilient and diversified economy that will spur broader economic impact in key sectors—including construction, transport, storage, communications, travel, tourism, hospitality and business services—in the UAE, the wider region and beyond,” Nagdev said.

2020 242

2020 Tourism Government Sustainability 242

Event Marketer

JANUARY 31, 2024

The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket.

2024 325

2024 Marketing Entertainment Apparel 325

Smart Meetings

SEPTEMBER 27, 2018

Seriously— Coffee Fest , the B2B trade show for coffee professionals, is coming to Indianapolis in May 2019. The hotel has partnered with local, sustainability focused Counter Culture Coffee to bring guests a selection of freshly ground beans delivered to their hotel room each morning. But not at The Durham.

Meetings 174

Meetings 2018 Hotels Trade Shows 174

Prestige Events Magazine

OCTOBER 2, 2023

Other experts from the DRPG team and its partners assumed the role of ‘professors’ during bespoke CPD-accredited workshops that included accessibility for all audiences, cutting through the sustainability fluff, effective brand storytelling, understanding audiences and tomorrow’s technology.

2023 147

2023 B2C Automotive B2B 147

Event Industry News

APRIL 13, 2021

Sponsored virtual events are now the second most popular lead generation tactic for B2B marketers 73% of B2B marketing professionals cite virtual events as highly effective 79% of marketers plan to sponsor six or more virtual events in 2021 Access the report “The State of Marketing Acceleration”. Virtual events are highly effective.

B2B 64

B2B 2021 Marketing 2020 64

Eventtia

JUNE 30, 2022

Focused on the Sustainable Future theme, the event aimed to increase the commercial volume of the industry while providing a unique MICE experience to the industry professionals. Going Hybrid and Running an Impactful B2B Event appeared first on Eventtia. The event was held at the Istanbul Congress Center. The post Ace of M.I.C.E:

B2B 77

B2B Airlines Tourism 2007 77

Eventtia

JANUARY 15, 2025

Whether you’re planning corporate, consumer, or B2B events, the checklist simplifies every step of the process. Example : A sustainable textile company has a booth at an eco-fashion fair. Example : A B2B manufacturing company hosts a private dinner for key clients and potential partners. And the results?

Event Marketing 62

Event Marketing Marketing Social Media Fashion 62

Prestige Events Magazine

DECEMBER 13, 2021

Sustainability will remain a high priority in 2022. This shift towards greener meetings and practices provides a major opportunity for venues and agents to work proactively with clients to support them in achieving their sustainability goals. He says: “After Easter, we hope to see real momentum for B2B events again.

2022 130

2022 B2B Government 2030 130

Smart Meetings

JUNE 5, 2023

Marriott International’s third board chair in the company’s 96-year history, David Marriott, explained at the opening session that the company is focused on technology, growth, sustainability and DEI. The very definition of diversity was being expanded beyond what you could see, however.

Technology 246

Technology Hospitality Hotels Airlines 246

Event Industry News

MAY 16, 2023

ROAR B2B is pleased to announce the launch of the Environmental Services & Solutions Expo (ESS) accompanied by the unveiling of the comprehensive National Environmental Services Survey.

B2B 59

B2B 2023 Sustainability Events 59

Eventscase Blog

APRIL 10, 2025

A More Inclusive and Sustainable Experience Hybrid events also enable the inclusion of participants who have traditionally been excluded from in-person gatherings such as individuals with mobility challenges, demanding schedules, or organisations with stricter sustainability policies.

Trade Shows 52

Trade Shows B2B Sustainability Technology 52

Management Events

AUGUST 5, 2024

Building a B2B sales team that consistently hits targets, builds lasting customer relationships, and thrives in a competitive landscape is a goal for every sales leader. However, leading a B2B sales team is a challenging balancing act of honing the right skills, having a data-driven mindset, and fostering a positive work culture.

B2B 52

B2B 2026 Meetings Marketing 52

Smart Meetings

MARCH 4, 2024

Smart Meetings founder Marin Bright built her career in hospitality, first in luxury hotels at Mandarin Oriental and then in the meetings and events B2B publishing industry. The seeds of that powerful community were planted nine years ago in a ballroom at The Ritz-Carlton, Denver. She loved everything about the business.

2024 246

2024 Meetings Tourism Hospitality 246

PCMA Convene

JANUARY 15, 2019

In the February 2018 issue of Convene , I explored five realities of today’s B2B buyer and how those insights can be applied to evolve the traditional expo. The most glaring reality that I pointed out then — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue today.

Trade Shows 83

Trade Shows Sustainability B2B Advertising 83

Event Industry News

JANUARY 19, 2023

Today, American Express Global Business Travel (Amex GBT), the world’s leading B2B travel platform, announced a new agreement with climate tech company CHOOOSE to integrate its carbon emissions calculations across Amex GBT’s travel booking and reporting tools.

Travel 52

Travel Sustainability B2B Tech 52

Event Industry News

MAY 27, 2022

Louise Findlay-Wilson is founder/managing director of award winning agency Energy PR and an investor in green energy.

Sustainability 72

Sustainability Social Media Tech Events 72

Prestige Events Magazine

SEPTEMBER 5, 2023

The purchase of Raccoon is the initial stage of developing a portfolio that focuses on healthy, active and sustainable markets that inspire positive lifestyle choices. You can expect to see us move into B2B as we expand our portfolio, whilst retaining our focus on quality of delivery, customer service, passion and purpose”.

B2B 130

B2B 2016 2023 Financial 130

Stova

NOVEMBER 14, 2024

Kizzy Allott is the sales and marketing director behind Event Industry News, Event Tech Live, and Event Sustainability Live. Our team is particularly excited about sessions on sustainability in event tech, event management, and security best practices,” says Jessica. Events are his job and his passion. Check out our watch list.

Event Tech 52

Event Tech Tech Sustainability Ecommerce 52

Prestige Events Magazine

NOVEMBER 15, 2021

Supporting sustainability. Not only does the reduced need to travel provide greater convenience to attendees, but it also benefits sustainability efforts in the industry. In turn, this increases cultural diversity and improves the value of the engagement by bringing those with common interests but differing minds together.

Sustainability 130

Sustainability Travel B2B 2022 130

Event Industry News

AUGUST 27, 2024

Female led and fully remote working B2B marketing agency, Electric Cat Productions announces a new strategic partnership with the leading news source for event professionals, Event Industry News (EIN).

Marketing 69

Marketing B2B 2024 Sustainability 69

Prestige Events Magazine

MAY 11, 2023

Our aim is to demystify the process of working with B2B operators, and support businesses locally to work with the supply chain to grow business sustainably, ensuring a strong regional visitor economy.”

Travel 130

Travel Tourism B2B 2019 130

Event Industry News

SEPTEMBER 10, 2020

Created by seasoned events professional Paul MacDonald, Unity53 Ltd is a new business designed to address the changing structure of effective community building, while embracing customers’ strengthening wishes to actively contribute to a more sustainable society. Digital communities sit at the heart of the company vision.

B2B 69

B2B B2C Sustainability Management 69

MeetingsNet

DECEMBER 11, 2023

Solving sustainability challenges, he said, “requires the industry as a whole to come together and work towards a shared goal. Mark Temple-Smith, COO of Informa Markets, joined the press conference to comment from an event-organizer perspective and as one of NZCE’s platinum-level sponsors.

Sustainability 64

Sustainability B2B Education Consulting 64

Management Events

AUGUST 1, 2022

It’s a B2B tool right now primarily for what I said earlier – education, training, R&D. In a B2B context, Leonhard said: “In the end, every business wants engagement, experiences, and relationships. This includes making headway in sustainability – since “green is the new digital”. Use Virtuality to Enhance Connections.

B2B 52

B2B 2026 Technology Social Media 52

Eventscase Blog

JANUARY 15, 2025

Example of psychographic segmentation for events If you are organising a sustainable technology event, you could segment according to the level of interest in eco-innovation, commitment to social responsibility or motivation to reduce carbon footprint. Each segment will require different content and a specific communication approach.

Social Media 52

Social Media Speakers Event Apps Trade Shows 52

Smart Meetings

MARCH 24, 2023

Networking and Education SIAL’s Matchmaking Lounge This year’s B2B industry event will feature a hosted buyer program with the intention of connecting key decision-makers with exhibitors in attendance from around the world. Sustainability is not only what we do in terms of recycling, but so much more than that,” Truman says.

2023 130

2023 Food and Beverage Trade Shows Retail 130

Event Marketer

MARCH 15, 2024

Think: Gen Z influence, sustainability, AI, DEI, real-time analytics, immersive learning, digital + IRL and flexible events, to name a few. Dedicated Learning for Consumer Marketers Consumer events have different goals than their friends in B2B, and we get that.

2024 130

2024 Marketing Trade Shows Sponsorships 130

Eventtia

OCTOBER 30, 2024

Eventtia is a cutting-edge software company providing highly advanced Event Management SaaS solutions for any organization planning consumer, B2B and corporate events. More than just a scalable event planning solution, Eventtia serves as a long-term strategic technology partner, enabling clients to achieve sustained event success.

2024 62

2024 Healthcare Trade Shows Retail 62