Remove B2B Remove Sustainability Remove Trade Shows
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Cast Study: How Instacart Leveled Up Booth Engagement with Gamification

Event Marketer

At Groceryshop , a trade show for grocery and consumer packaged goods that took place Oct. Anna Huddleston Photo) Sustainability was also a key part of this project. 7-9 in Las Vegas, Instacart brought a fresh approach that invited attendees to “level up” their business and enhance customer experiences.

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How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

Velvet Chainsaw

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model. Are your business practices around your trade show transparent to your exhibitors?

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Trade Show Booths: 100 Best Ideas for 2022

EventMB

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Building a Circular Economy in Events: How Two Major Meetings Reimagined Sustainability

PCMA Convene

Attendees volunteered in the Sustainability Hub at Greenbuild in Philadelphia, PA. Reducing Travel’s Carbon Cost In addition to ensuring the venue meets WCEFs sustainability standards, an important consideration is its accessibility can you get there via public transport?

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

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Secrets for Engaging Platform-agnostic Association Meetings

Smart Meetings

Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component. Fuel Attention: Attendees are asking for healthy sustainable food options. Watch the entire webinar here. F2F with a Side of Digital. Jennifer O’Grady. Can we make some kind of an experience more accessible to them?”

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Why the Sustainability of the Trade-Show Business Model is in Question

PCMA Convene

In the February 2018 issue of Convene , I explored five realities of today’s B2B buyer and how those insights can be applied to evolve the traditional expo. The most glaring reality that I pointed out then — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue today.