EventMB

MAY 22, 2022

In this extensive guide to trade show booths, we provide ten creative examples in each of the following categories: 1 Trade show booth ideas for small budgets. Trade show booth ideas that attract visitors. Creative trade show booth ideas. Trade show booth ideas: 10×10.

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Event Age by Swapcard

AUGUST 17, 2023

The success of a trade show is measured through the lens of various metrics, such as the number of attendees, the quantity and quality of leads generated for exhibitors and sponsors, and the number of partnerships that develop from connections made at an event.

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Trade Shows Sponsorships B2B 2019 78

Stova

APRIL 6, 2023

That’s why focusing on trade show ROI is incredibly important. Here’s how to maximize the impact of a trade show booth and improve your trade show ROI. What Is a Trade Show? Think through your pre-show strategy.

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Trade Shows B2B Social Media 2024 52

PCMA Convene

FEBRUARY 19, 2021

SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. When Surf Expo — the first major B2B trade show in the U.S. Photos courtesy of Surf Expo).

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Trade Shows B2B 2021 Apparel 111

Event Industry News

JULY 3, 2023

Founders and directors from Messe Frankfurt, Clarion, Easyfairs, Reset Connect, Roar B2B and LinkedIn were among the guests at a roundtable lunch hosted by Event Industry News (EIN) and the leading European end-to-end registration/audience engagement and exhibition marketing platform ADITUS who marks their 25th anniversary this year by exclusively (..)

B2B 52

B2B Trade Shows Marketing Events 52

Stova

JUNE 8, 2023

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Why is measuring ROI critical now?

Trade Shows 52

Trade Shows Marketing B2B Technology 52

PCMA Convene

AUGUST 11, 2021

The new business model for trade shows is producing highly valuable, branded, multi-media content. I fear a decline in Year 2 will then set the tone for the following years as the industry gets a reputation as not being a must-have tool in the B2B omnichannel marketing mix.

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Trade Shows B2B Consulting 2022 98

Stova

MAY 11, 2023

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

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Trade Shows Marketing Social Media B2B 52

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

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Connect Your Meetings

JUNE 18, 2019

Trade shows are an important spend in any marketer’s budget. This results in more than $24 billion in spending on trade shows each year in the U.S. Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events.

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Trade Shows B2B Meetings Marketing 81

Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

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Trade Shows B2B Food and Beverage Social Media 85

EventMB

AUGUST 1, 2022

Skift Take: A revenue crunch is driving B2B trade shows to open up to consumers. This may be another way distributed workforces are forcing a blending of our professional and personal lives. Lisa Skriloff Read the Complete Story On Skift Meetings.

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Trade Shows B2B Events Meetings 228

e2m.live

MAY 18, 2020

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

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Trade Shows B2B Event Apps Advertising 96

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget, on average, in the United States.

Trade Shows 52

Trade Shows B2B Marketing Event Marketing 52

G2Planet

JUNE 22, 2018

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity.

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Trade Shows B2B 38

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. How has the value of CEUs evolved for your trade show or conference?

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Trade Shows B2C Education Healthcare 150

Eventmobi

APRIL 10, 2024

If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. Help them in their professional roles, save time, or make their trade show experience more enjoyable and productive.

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Trade Shows B2B Sponsorships B2C 221

Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

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Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. Start digitizing your B2B marketing efforts. One of the answers is digitized marketing. So how exactly do you do that?

Trade Shows 52

Trade Shows B2B Fashion Social Media 52

Management Events

AUGUST 5, 2024

According to Forrester, 21% of B2B buyers say their interactions with vendors are “low value” , thus highlighting the gap between buyer expectation and what salespeople deliver in sales meetings. One way decision-makers are addressing this is by creating an efficient and rigorous vendor selection process.

B2B 52

B2B Negotiating Contracts Banking 52

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

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Trade Shows 2020 2021 Education 96

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Trade Shows Made Easy. The Worst Things to Do at Trade Shows. Well, we’re here to help.

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Trade Shows Social Media Wireless Travel 87

Event Industry News

NOVEMBER 17, 2020

Bauer Media UK’s B2B Events business is this week playing host to its first virtual exhibition. The event follows on from the successful virtual National Rail Awards and Virtual Smart Transport Conference, both of which took place earlier this year.

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B2B Trade Shows Transportation 2020 133

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

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B2B Social Media Marketing Events 130

Velvet Chainsaw

FEBRUARY 21, 2019

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model. Are your business practices around your trade show transparent to your exhibitors?

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Management Events

MAY 11, 2023

B2B events in particular offer significant branding opportunities. Here are ways to elevate your brand presence at both virtual and in-person B2B events. IN-PERSON EVENTS Networking A B2B buyer is still a human buyer at the end of the day. Therefore, it’s vital to explore branding opportunities on different platforms.

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B2B Trade Shows Social Media Events 52

Event Industry News

JUNE 18, 2018

The Italian Exhibition Group (IEG) has reached agreement with Emerald Expositions LLC (EEX), the largest operator of business-to-business trade shows in the United States, according to which the two will partner in strengthening the presentation of Italian jewellery manufacturers in the U.S.

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Trade Shows B2B 2017 Fashion 45

EventMB

JUNE 3, 2021

Informa's latest trading update offers some insight into the direction of the industry. While trade shows continue to be part of the picture, there is a clear shift towards taking advantage of the valuable data collected through its B2B events and digital services.

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Trade Shows B2B Events 179

Ins'Tent

OCTOBER 4, 2019

So, your trade show is over. Typically, these prospects make a purchase after a trade show is over — not during the main event. Typically, these prospects make a purchase after a trade show is over — not during the main event. Thank visitors for coming to your trade show booth. w attendees h?v?

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Trade Shows Social Media B2B Marketing 65

SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Related : Las Vegas Ranked Top Trade-Show City. Related : Las Vegas Ranked Top Trade-Show City.

Trade Shows 53

Trade Shows B2B Travel Social Media 53

Management Events

FEBRUARY 21, 2023

HubSpot found that the best approaches for B2B lead generation include search engine optimization (14%), email marketing (13%), and social media outreach (12%). Other valuable methods are networking events, trade shows, and industry-specific panels and forums. After all, B2B buyers tend to be highly analytical and risk averse.

B2B 52

B2B Marketing Trade Shows Social Media 52

Event Industry News

APRIL 3, 2023

Universal Lead Retrieval System That Turns Your Trade Show Leads Into Sales momencio is the battle tested sales enablement software hub for driving sales from B2B event marketing & trade show activities It’s the only Lead Retrieval Solution enabling B2B Field Marketers & RevOps teams to: 10 Benefits for Event & Trade Show Teams using […] (..)

Trade Shows 78

Trade Shows B2B Event Marketing Marketing 78

Event Rebels

JANUARY 15, 2019

After launching a trade show or conference, your next goal becomes increasing registrations and sales. For starters, both a user-friendly online registration platform and a trade show exhibitor management tool ensure your show starts on the right foot. How do event management tools help you achieve personalization?

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Trade Shows Conference B2C Marketing 83

PCMA Convene

JANUARY 15, 2019

In the February 2018 issue of Convene , I explored five realities of today’s B2B buyer and how those insights can be applied to evolve the traditional expo. The most glaring reality that I pointed out then — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue today.

Trade Shows 83

Trade Shows Sustainability B2B Advertising 83

Event Industry News

JUNE 12, 2018

Award winning events organiser, F2F Events Ltd, has unveiled the latest edition to its growing portfolio, the Free From Trade Show (www.freefromtradeshow.co.uk). Our objective is to deliver exhibitors the best simultaneous B2C and B2B event in these markets (free from, plant-based, natural, organic, low sugar / salt).

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Trade Shows B2B B2C Retail 49

Event Industry News

APRIL 13, 2021

45% of future B2B events will be completely virtual, according to new research from LinkedIn, the world’s largest professional network. The study of 200 B2B event organisers in UKI finds 72% of businesses will maintain virtual events in the long term and 77% are interested in organising hybrids.

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B2B Advertising Trade Shows Consulting 64

Eventbrite UK

MARCH 20, 2018

The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.

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