Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. How has the value of CEUs evolved for your trade show or conference?

Trade Shows 150

Trade Shows B2C Education Healthcare 150

EventMB

JUNE 3, 2021

Informa's latest trading update offers some insight into the direction of the industry. While trade shows continue to be part of the picture, there is a clear shift towards taking advantage of the valuable data collected through its B2B events and digital services.

Trade Shows 227

Trade Shows B2B Events 227

EventMB

AUGUST 1, 2022

Skift Take: A revenue crunch is driving B2B trade shows to open up to consumers. This may be another way distributed workforces are forcing a blending of our professional and personal lives. Lisa Skriloff Read the Complete Story On Skift Meetings.

Trade Shows 232

Trade Shows B2B Events Meetings 232

PCMA Convene

FEBRUARY 19, 2021

SISO (Society of Independent Show Organizers) and UFI, the Global Association of the Exhibition Industry, released a case study to share the challenges faced by Emerald in producing Surf Expo in early January in Orlando. When Surf Expo — the first major B2B trade show in the U.S. Photos courtesy of Surf Expo).

Trade Shows 111

Trade Shows B2B 2021 Apparel 111

Event Marketer

AUGUST 16, 2021

Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. How did Panasonic experience the past year and half, and how did your B2B business adapt? . We did about 200-plus trade shows a year.

Marketing 328

Marketing B2B Retail Trade Shows 328

EventMB

JUNE 27, 2019

Cvent Universal LeadCapture is designed for B2B and B2C trade show managers, exhibitors, and salespeople. It allows them to more easily qualify leads on the trade show floor and send those back to the office for speedy follow-up. In this review, we’ll show you how it works and go over pros and cons.

B2C 176

B2C Trade Shows B2B Management 176

Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

Event Industry News

NOVEMBER 17, 2020

Bauer Media UK’s B2B Events business is this week playing host to its first virtual exhibition. The event follows on from the successful virtual National Rail Awards and Virtual Smart Transport Conference, both of which took place earlier this year.

B2B 133

B2B Trade Shows Transportation 2020 133

Connect Your Meetings

JUNE 18, 2019

Trade shows are an important spend in any marketer’s budget. This results in more than $24 billion in spending on trade shows each year in the U.S. Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events.

Trade Shows 81

Trade Shows B2B Meetings Marketing 81

PCMA Convene

AUGUST 11, 2021

The new business model for trade shows is producing highly valuable, branded, multi-media content. I fear a decline in Year 2 will then set the tone for the following years as the industry gets a reputation as not being a must-have tool in the B2B omnichannel marketing mix.

Trade Shows 98

Trade Shows B2B Consulting 2022 98

e2m.live

MAY 18, 2020

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

Trade Shows 96

Trade Shows B2B Event Apps Advertising 96

Smart Meetings

FEBRUARY 27, 2023

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

Conference 279

Conference Sponsorships Trade Shows Insurance 279

Bizzabo

MAY 15, 2019

Have you considered exhibiting at a trade show? This list of 30 trade show ideas from brands like GE, Amazon, and more will help your company successfully attract visitors. Trade shows have been around for quite a long while and just about every industry has at least one worth attending. 30 Trade Show Ideas.

Trade Shows 78

Trade Shows 2017 2018 B2B 78

Eventbrite UK

MARCH 20, 2018

The post Master LinkedIn Advertising for B2B Events appeared first on Eventbrite UK Blog. This guide will equip you with the tips and best practices you need to master event marketing on LinkedIn and convert your prospects into ticket buyers.

Advertising 108

Advertising B2B Event Marketing Marketing 108

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

Trade Shows 96

Trade Shows 2020 2021 Education 96

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. In our comprehensive guide, we’ll talk more about B2B lead generation and why it’s important, as well as offer our winning strategies to get the most out of your next B2B event.

B2B 130

B2B Social Media Marketing Events 130

Velvet Chainsaw

APRIL 24, 2019

The way B2B buyers purchase goods and services has changed. This is a really big deal because some conferences will need to pay three to five times more for registration than they do currently. It’s yet another example of how costs have traditionally been shifted away from the organizer to the exhibitors.

Event Tech 362

Event Tech Tech B2B Event Technology 362

Event Farm

JULY 5, 2017

Earlier this year, MarketingProfs and the Content Marketing Institute published their 2017 B2B Content Marketing report that said 68% of B2B Marketers will use event marketing as a tactic this year. We would’ve missed the mark and decided not to do this trade show again. of influenced revenue.

Marketing 180

Marketing B2B Trade Shows Event Marketing 180

EventMB

OCTOBER 24, 2019

Lead retrieval is a major focus of exhibitors and marketers when attending trade shows and conventions. In fact, 68% of B2B marketers find that events are the most valuable source of top-of-the-funnel leads. This is a sponsored post from Socio. More information about Event Manager Blog’s sponsored posts.

2020 151

2020 Trade Shows B2B Marketing 151

Event Age by Swapcard

AUGUST 17, 2023

The success of a trade show is measured through the lens of various metrics, such as the number of attendees, the quantity and quality of leads generated for exhibitors and sponsors, and the number of partnerships that develop from connections made at an event.

Trade Shows 78

Trade Shows Sponsorships B2B 2019 78

Event Rebels

JANUARY 15, 2019

After launching a trade show or conference, your next goal becomes increasing registrations and sales. For starters, both a user-friendly online registration platform and a trade show exhibitor management tool ensure your show starts on the right foot. How do event management tools help you achieve personalization?

Trade Shows 83

Trade Shows Conference B2C Marketing 83

Smart Meetings

JULY 8, 2021

Essentially, live events with remote audiences will need to be produced TV shows. Big B2B conventions and trade shows may become a thing of the past, at least in the near term. That’s relatively new and hard to pull off. Winners and Losers.

Trade Shows 246

Trade Shows B2B Contracts 2022 246

PCMA Convene

JANUARY 15, 2019

In the February 2018 issue of Convene , I explored five realities of today’s B2B buyer and how those insights can be applied to evolve the traditional expo. The most glaring reality that I pointed out then — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue today.

Trade Shows 83

Trade Shows Sustainability B2B Advertising 83

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. In fact, 11% of a company’s revenue is dedicated to the marketing budget, on average, in the United States.

Trade Shows 52

Trade Shows B2B Marketing Event Marketing 52

Smart Meetings

NOVEMBER 17, 2022

Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component. Watch the entire webinar here. F2F with a Side of Digital. Jennifer O’Grady. Exhibitors need it, want it and are excited to be connecting with their customers again face-to-face,” said O’Grady.

Association Meetings 246

Association Meetings Meetings Trade Shows B2B 246

PCMA Convene

JULY 3, 2017

These are interesting times for trade shows. Earlier this year, the Center for Exhibition Industry Research (CEIR) reported that the industry finished last year on a down note — with the performance of B2B shows declining in the final quarter of 2016 after 25 consecutive quarters of year-over-year growth.

Trade Shows 76

Trade Shows 2016 Education 2017 76

Event Industry News

FEBRUARY 7, 2023

momencio is the battle tested sales enablement software hub for driving sales from B2B event marketing & trade show activities It’s the only Lead Retrieval Solution enabling B2B Field Marketers & RevOps teams to: 10 Benefits for Event & Trade Show Teams using momencio: momencio is the event management solution that transforms your event (..)

Trade Shows 59

Trade Shows B2B Event Marketing Marketing 59

Momencio

APRIL 19, 2018

The cost of acquisition for enterprise B2B leads is soaring; in some industries leads may cost several thousands of dollars to acquire and involve long sales cycles and high-touch event marketing. Start digitizing your B2B marketing efforts. One of the answers is digitized marketing. So how exactly do you do that?

Trade Shows 52

Trade Shows B2B Fashion Social Media 52

Ins'Tent

OCTOBER 4, 2019

So, your trade show is over. Typically, these prospects make a purchase after a trade show is over — not during the main event. Typically, these prospects make a purchase after a trade show is over — not during the main event. Thank visitors for coming to your trade show booth. w attendees h?v?

Trade Shows 65

Trade Shows Social Media B2B Marketing 65

Eventbrite UK

AUGUST 31, 2017

The post How to Calculate And Communicate The Value of Your B2B Lead Generation Event appeared first on Eventbrite UK Blog. Calculating and presenting the value of your lead generation event allows you to build a solid pipeline for sales as well as kudos within your organisation.

B2B 95

B2B Events Trade Shows Event Marketing 95

PCMA Convene

JUNE 1, 2017

At the beginning of 2017, trade-show organizers were forced to confront an unfriendly adage: All good things must come to an end. After posting 25 consecutive quarters of year-over-year growth, the Center for Exhibition Industry Research (CEIR) revealed that overall performance of B2B exhibitions declined in the final quarter of 2016.

B2B 69

B2B 2017 Trade Shows 2016 69

Smart Meetings

APRIL 7, 2023

Just don’t call it a trade show,” he advised. When it comes to mergers and consolidation, the two big ones that recently closed— Informa’s acquisition of B2B Events company Tarsus in early March for $940 million and Blackstone’s acquisition of Cvent for $6.4 Virtual participation has fallen off a cliff,” Meyer said.

Travel 246

Travel Banking Hospitality 2023 246

G2Planet

JUNE 22, 2018

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity.

Trade Shows 38

Trade Shows B2B 38

Stova

APRIL 6, 2023

That’s why focusing on trade show ROI is incredibly important. Here’s how to maximize the impact of a trade show booth and improve your trade show ROI. What Is a Trade Show? Think through your pre-show strategy.

Trade Shows 52

Trade Shows B2B Social Media 2024 52

Smart Meetings

SEPTEMBER 27, 2018

Seriously— Coffee Fest , the B2B trade show for coffee professionals, is coming to Indianapolis in May 2019. We’re talking small-batch artisan roasters, community nonprofit shops and latte artists so good that they’re getting the best to come to them. there are plenty of opportunities to get your attendees buzzing.

Meetings 173

Meetings 2018 Hotels Trade Shows 173

Event Industry News

JUNE 18, 2018

The Italian Exhibition Group (IEG) has reached agreement with Emerald Expositions LLC (EEX), the largest operator of business-to-business trade shows in the United States, according to which the two will partner in strengthening the presentation of Italian jewellery manufacturers in the U.S.

Trade Shows 45

Trade Shows B2B 2017 Fashion 45

SmartMeetings

OCTOBER 23, 2019

As an event professional, you may understand the science of producing a trade show—ordering pipe and drape and carpet, selling booth space and scanning badges—but are you a master of the art of the trade show? Related : Las Vegas Ranked Top Trade-Show City. Related : Las Vegas Ranked Top Trade-Show City.

Trade Shows 53

Trade Shows B2B Travel Social Media 53