Event Industry News

MARCH 27, 2024

Hailing from B2C experience agency, Bearded Kitten, Bradshaw has also worked at Iris and Twelve Agency across numerous high-profile B2C brands. Wonder – the specialist business experience agency that is part of the Amplify agency collective – can today announce the arrival of Grace Bradshaw as Client Lead.

B2C 45

B2C Sustainability 45

Event Farm

OCTOBER 5, 2016

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.

Event Marketing 192

Event Marketing B2C Marketing B2B 192

EventMB

JUNE 27, 2019

Cvent Universal LeadCapture is designed for B2B and B2C trade show managers, exhibitors, and salespeople. It allows them to more easily qualify leads on the trade show floor and send those back to the office for speedy follow-up. In this review, we’ll show you how it works and go over pros and cons. Here is […].

B2C 149

B2C Trade Shows B2B Management 149

Prestige Events Magazine

JANUARY 9, 2024

Topics that will be discussed by speakers including Georgina Macauley, Marketing Director B2C at Fnatic, Professor Philip Wilson Executive Chairman at the College of Esports and Heather Dowe, CEO at Hotdrop, are: London’s esports credentials Does London have the required talent pool for the industry to grow?

B2C 108

B2C 2024 Government Speakers 108

Conferences that Work

JULY 29, 2019

Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” I did learn stuff and it prompted some ideas, but imagine how much better they might stick if it actually was a workshop.

B2C 165

B2C B2B 2011 Speakers 165

Event Industry News

AUGUST 23, 2023

With more than 20 years experience in the industry, Weaver will join Impact XM’s client service team as well as some of the agency’s largest client accounts, continuing to expand its B2B and B2C […]

B2C 52

B2C B2B Marketing Events 52

Skiddle

OCTOBER 19, 2023

Elsewhere, we optimised B2C blogs for events, introduced new features and promoted existing ones like reps and discount codes. Our Freshers Week content ran across B2B & B2C channels A campaign of this size requires intricate planning. Keep scrolling to find out what we achieved.

2023 59

2023 B2C B2B Education 59

Event Industry News

MAY 25, 2022

It is hosted by Andrea Davies, b2c Practice Lead with Collingwood Advisory and former Group Managing Director with TI Media (pictured right). The first b2c Media Entrepreneur Meetup will take place on 15th June 2022, 17.30-19.30 The Media Entrepreneur Meetup has launched a new chapter for Specialist and Passion-led Media Companies.

B2C 59

B2C 2022 Technology Management 59

Prestige Events Magazine

FEBRUARY 13, 2023

Now organisers of B2C events, B2B Congresses and Exhibitions can both measure visitor travel impact and start to nudge visitors into more sustainable travel behaviours.” into Track Reporting takes the offer to a completely new level. Chris Thompson, CEO at ‘You.

B2C 88

B2C Sustainability B2B Travel 88

Event Industry News

NOVEMBER 17, 2021

Amplify launched in 2008 as a youth-focussed B2C brand experience agency, and has evolved by applying its culture-driven approach to the world of B2B, which now accounts for nearly 30% of the business, resulting in stand-out global events, experiences and campaigns for Facebook, Google, Hubspot, Pinterest and Netflix , amongst many others.

B2B 105

B2B B2C 2008 Sponsorships 105

Management Events

APRIL 4, 2022

Although customer journey analytics has grown in the B2C market, B2B companies are being rudely awakened by their customers. After all: B2B customers are also B2C customers and customer experiences (CX) from Amazon and Coolblue are increasingly expected to be the norm in B2B as well. In charge of CX with predictive analytics.

B2B 52

B2B B2C Marketing Management 52

Eventbrite UK

FEBRUARY 5, 2020

Whether it’s B2B, B2C […]. When it comes to teaching attendees a new skill or conducting a training or brainstorming session, a hands-on and interactive workshop might well be the kind of event format you need. Here are five ideas for hosting a successful workshop. Conferences, seminars, workshops – which one is right for your event?

B2C 78

B2C B2B Conference Events 78

Eventtia

JANUARY 2, 2023

Event marketing can be B2C or B2B in nature. B2C, when you promote your event directly to a target audience with the hope of getting them to register as an attendee and/or buy a ticket, as well as inviting their friends and peers to also attend.

Event Marketing 113

Event Marketing 2023 Marketing B2C 113

Event Industry News

DECEMBER 17, 2020

The next phase is the B2C campaign version focusing on music, festivals, sports, weddings, outdoor and charity participation events – planned for end of January 2021.

B2B 138

B2B B2C Social Media 2021 138

Prestige Events Magazine

JUNE 12, 2024

For the first time it allows B2B and B2C event planners to automatically include their audience’s travel patterns, and the associated impact of visitor/delegate travel, with an unparalleled degree of accuracy within event:decision’s Track reporting service. focuses on the Meetings Incentives Conferences and Exhibitions (MICE) sector.

Travel 52

Travel B2C Sustainability B2B 52

Event Industry News

JANUARY 28, 2022

Combining the best that virtual showrooms and online stores have to offer, the project aims to provide seamless B2C digital interactions, showcasing KIOXIA’s innovative products in unique and engaging ways.

B2C 59

B2C Trade Shows Event Technology Technology 59

Socio Events

MARCH 21, 2023

The differences between B2B marketing and B2C marketing B2B event marketing concentrates on generating B2B sales and finalizing contracts, but it also includes fostering connections with fellow industry professionals. On the flip side, there’s business-to-consumer (B2C) marketing. Simply put, the stakes are much higher.

B2B 52

B2B B2C Trade Shows 2023 52

Skiddle

DECEMBER 7, 2023

They’re our B2C content team. If that isn’t enough, our B2C team will send regional newsletters to our customer base, showing them the events they need to know about in their area. Creating exciting content on social media The work doesn’t stop at written content, either.

B2C 52

B2C Marketing Social Media 2024 52

Skiddle

DECEMBER 7, 2023

They’re our B2C content team. If that isn’t enough, our B2C team will send regional newsletters to our customer base, showing them the events they need to know about in their area. Creating exciting content on social media The work doesn’t stop at written content, either.

B2C 52

B2C Marketing Social Media 2024 52

Event Industry News

MARCH 9, 2020

“The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.” ” Paul Richardson, MD, Vividink PR & Social Media Ltd.,

Contracts 112

Contracts B2C Social Media B2B 112

Prestige Events Magazine

JANUARY 31, 2024

Together the brands will grow a B2C facing audience which adds value to businesses across the hospitality industry. The Edit by CHS will sit alongside ‘Love Life, Live Well’, the Podcast brand developed by CHS Founder and CEO Emma Cartmell, which has already grown an international audience.

B2C 59

B2C 2024 Education 2023 59

Eventbrite UK

MARCH 27, 2017

Successful B2C marketing is about more than getting the word out about your event. It’s about getting the right words out to the right people. Here’s how. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog.

B2C 60

B2C Marketing Events Social Media 60

Smart Meetings

AUGUST 16, 2023

Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences? Back to Basics Covid-19 may have stopped the meetings industry in its tracks for a time, but the Bizzabo survey shows attendees and event planners are ready and waiting to connect again.

B2B 98

B2B Conference B2C Event Tech 98

GEVME

SEPTEMBER 6, 2019

While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C. Worth monitoring this for future listings.

B2B 120

B2B B2C Education Conference 120

Smart Meetings

DECEMBER 8, 2023

Throughout her career, she has demonstrated success in both B2B and B2C marketing and has spearheaded integrated marketing campaigns that have secured demand generation, industry accolades and increased company sales. Ami DeWille Ami DeWille, One10 DeWille is the vice president of integrated marketing at One10 LLC.

Food and Beverage 104

Food and Beverage Hospitality Tourism B2C 104

Event Industry News

MARCH 6, 2020

Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different. As well as event running schedule, and all manifests and performer movements as you would for a conference, exhibition or awards evenings.

B2C 97

B2C B2B Negotiating Venues 97

Exhibitor Magazine

JULY 13, 2021

NEW YORK  Netcore Cloud, a customer engagement platform that helps B2C brands create amazing, personalized digital experiences, announced today its e.

B2C 40

B2C Marketing 40

SpotMe Blog

SEPTEMBER 1, 2022

You hold a B2C (business to consumer) event when your event caters to your business’ customers. For example, a conference or a networking event are B2C events. It’s a B2C event that can be in-person, hybrid, or virtual. For example, a trade show is a B2B event. Consumer show. Content management system (CMS).

Event Planning 246

Event Planning B2C Event Apps B2B 246

Prestige Events Magazine

OCTOBER 2, 2023

Whether that be in Automotive or the Public Sector, B2B or B2C, the great thing is that the methods and practices we take from peer-to-peer events like this can be applied to all types of communications, events and audience experiences.”

2023 59

2023 B2C Automotive B2B 59

Tito Blog | An Event Blog for Organisers

JANUARY 9, 2019

Jane has seamlessly seen success in both her career at Yelp and Patreon when it comes to supporting B2C and B2B communities to reach their full potential. In the spirit of sharing what truly goes into quality events, we want to start the second leg of our Admission video releases with Jane Kwett 's talk.

2018 68

2018 B2C B2B Conference 68

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. A well-crafted live event takes meticulous planning and strong attention to detail.

B2C 207

B2C Insurance Social Media B2B 207

Eventmobi

APRIL 10, 2024

Drawing inspiration from successful B2C pop-up shops such as SKIMS and Glossier , look for opportunities to turn your booth into a cohesive branded experience. Today, we’ll look at the most effective and creative ways Alistair has elevated his booth experiences to achieve organizational event goals.

Trade Shows 221

Trade Shows B2B Sponsorships B2C 221

Event Industry News

MARCH 3, 2022

We operate across a number of sectors for B2B and B2C projects, including tech, media, fashion, fintech, hospitality, music and property. Marble LDN is an award winning experiential & thought leadership comms agency. Our vision is to provide a platform for every business to tell the story and send the message that means the most to them.

B2C 52

B2C 2013 2012 2015 52

Event Industry News

FEBRUARY 12, 2020

Jonathan joins the team from Cineworld Cinemas where he was national sales manager, focused on new business and the marketing strategy, overseeing the sale of Cineworld screen propositions and private hire events for B2B and B2C markets. This appointment follows a programme of significant investment to the venue’s IT infrastructure.

B2C 69

B2C Management B2B Tech 69

Event Industry News

MARCH 17, 2021

This experience will be brought to bear on RX as we continue to build brilliantdigital products for all our B2B and B2C events. With Gaby on board we will be even better placed to delight our customers and visitors through the power of digital as well as face-to-face.”.

B2C 69

B2C B2B Technology Events 69

Event Industry News

SEPTEMBER 27, 2018

The programme starts at 10am on Wednesday 7 November, Mbryonic’s Founder, Tom Szirtes, talking Building Impactful VR & AR marketing, and finishes on Thursday afternoon with a keynote from Ryan Curtis-Johnson, Head of PR at DRP, looking at how social tech is on the agenda for both B2B & B2C companies.

Event Tech 85

Event Tech Tech B2C B2B 85

Attendease

FEBRUARY 4, 2020

Businesses have enough evidence proving that events are one of the most, if not the most effective form of marketing – both B2B and B2C. In 2020, finding event sponsors is not going to be difficult. Here’s a complete guide on how to improve your event with event sponsorships. Finding Event Sponsors.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312