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Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. Also keep that in mind as your hire your videographers for your event, for year-round, shareable content. Data rules.

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Top 20 Unique Swag Ideas From Twitter For 2018

Picatic by Eventbrite

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. I love freebies and the feeling […].

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7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2C events often seek to entertain. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.

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event:decision partners with ‘You. Smart. Thing.’ Major development to help clients measure and mitigate the environmental impact of events

Prestige Events Magazine

Now organisers of B2C events, B2B Congresses and Exhibitions can both measure visitor travel impact and start to nudge visitors into more sustainable travel behaviours.” into Track Reporting takes the offer to a completely new level. Chris Thompson, CEO at ‘You.

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Science Museum joins forces with London & Partners to host Esports Summit

Prestige Events Magazine

Topics that will be discussed by speakers including Georgina Macauley, Marketing Director B2C at Fnatic, Professor Philip Wilson Executive Chairman at the College of Esports and Heather Dowe, CEO at Hotdrop, are: London’s esports credentials Does London have the required talent pool for the industry to grow?

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Full-service events agency emc3 expands its offering into the B2C market

Event Industry News

emc3, best known for its large-scale B2B events for clients such as HP, LinkedIn, Google, Gong, and Rapid7, has expanded its offerings to work with B2C clients.

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One Industry One Voice – #WeCreateExperiences B2C campaign to launch on 30th March

Event Industry News

The B2C version of the #WeCreateExperiences campaign is activating in earnest on the 30 th of March, on the back of the successful B2B campaign in December 2020, so they need the industry’s support on social media to ensure the key messages are shared far and wide.

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