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Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. Also keep that in mind as your hire your videographers for your event, for year-round, shareable content. Data rules.

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One Industry One Voice – #WeCreateExperiences B2C campaign to launch on 30th March

Event Industry News

The B2C version of the #WeCreateExperiences campaign is activating in earnest on the 30 th of March, on the back of the successful B2B campaign in December 2020, so they need the industry’s support on social media to ensure the key messages are shared far and wide.

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Podcast: Easyfairs talk B2C expansion via pop culture events

Event Industry News

Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. The post Podcast: Easyfairs talk B2C expansion via pop culture events appeared first on Event Industry News.

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Top 20 Unique Swag Ideas From Twitter For 2018

Picatic by Eventbrite

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. I love freebies and the feeling […].

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Full-service events agency emc3 expands its offering into the B2C market

Event Industry News

emc3, best known for its large-scale B2B events for clients such as HP, LinkedIn, Google, Gong, and Rapid7, has expanded its offerings to work with B2C clients.

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Informa Group appoints Jill Dougan as Group Chief Marketing Officer

Event Industry News

She brings over 30 years’ experience in Sales, Marketing, Customer Insights, Data Insights and Brand, both in B2B and B2C companies, latterly through a number of senior roles at Centrica plc. Jill Dougan joins the Informa Leadership Team in the newly created role of Group Chief Marketing Officer.

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Wonder’s New Hire Spree Continues with Arrival of Grace Bradshaw as Client Lead

Event Industry News

Hailing from B2C experience agency, Bearded Kitten, Bradshaw has also worked at Iris and Twelve Agency across numerous high-profile B2C brands. Wonder – the specialist business experience agency that is part of the Amplify agency collective – can today announce the arrival of Grace Bradshaw as Client Lead.

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