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The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. At the least, these metrics can better inform you as to who to invite next year to participate in your conference’s social media influencer campaign. Data rules.
“The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.” ” Paul Richardson, MD, Vividink PR & Social Media Ltd.,
You hold a B2C (business to consumer) event when your event caters to your business’ customers. For example, a conference or a networking event are B2C events. Conference. Conferences (also known as conventions) are formal events people attend to discuss a common interest, such as an industry or profession.
Nowadays, you can find software to live stream all kinds of events, from concerts, sports, weddings, graduations, conferences, and everything else in between. Are you going to stream your event to clients (B2C) or other businesses (B2B)? Just in five years, internet video traffic has soared and will continue to soar.
This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. Although the community started online, it has since grown into the world's hottest conference for business software in the world.
The differences between B2B marketing and B2C marketing B2B event marketing concentrates on generating B2B sales and finalizing contracts, but it also includes fostering connections with fellow industry professionals. On the flip side, there’s business-to-consumer (B2C) marketing. Want to learn more about B2B conferences?
Live events have become a key part of marketing efforts for both B2B and B2C companies. Check out this example of a strong event website by Namely: The simple, on-brand colors and clear value propositions of Namely’s annual user conference make it memorable for the website visitor. Drive Online Event Registration.
Conference organiser, NZZ Connect, is a branch of the leading Swiss publication Neue Zürcher Zeitung (NZZ). NZZ Connect organises national conferences such as the Swiss Economic Forum focusing on business topics and brings communities together that are passionate about a given subject. Circular Economy Entrepreneurs 2021.
Consumer Exhibitions Consumer exhibitions, also known as expos, are for a B2C target audience. A quality event management software can help with floor plan management, revenue generation, online contracting and sponsorship management, attendee engagement, and matchmaking.
Allegedly covering WiFi and access to health clubs they can often be negotiated out of the contract, particularly if they are being picked up elsewhere by the event budget. Be aware, however, from the get-go, that contracts are not written in stone and form an integral part of the entire negotiation game.
You’ll find helpful info on a range of topics from staging inspiration and productivity advice through to real-world assistance in getting the most out of your AV contracts. Meetings & conferences. Conferences That Work. Conferences That Work is the creation of conference design and facilitation legend Adrian Segar.
This month we spoke with Stephanie Hannah, the Director of Strategic Marketing at Trace3, about growing an event, running an awards show, and delivering a blockbuster conference experience. Trace3 , a leading provider of IT solutions, developed their Evolve conference in response to this trend. If so, how did you surmount it?
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