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The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Event Planner Expo. Wedding MBA.
Skip to content Menu Solutions Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Event Diagramming Collaborative eventmanagement software that saves time, boosts revenue and drives loyalty. Discover some of 2021’s top event planning conferences: 1.
Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of eventmanagement is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. Finding Event Sponsors.
It, therefore, allows your CRM software and eventmanagement software to link with your virtual event platform. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. Conference.
Should I create a Facebook Event to help promote my event? Even if you are selling tickets on a different platform, such as your own website or an event website hosted by an eventmanagement platform like Attendease, you may still consider creating an event on Facebook to help you spread the word.
Looking to build a corporate eventmanagement plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporate eventmanagement strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. Set Overarching Goals.
After launching a trade show or conference, your next goal becomes increasing registrations and sales. Here’s a secret: To maximize your success, you need the right mix of eventmanagement technology. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution.
Some examples of the more popular types of non dues revenue streams include: EventsConferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.
Welcome to your guide for virtual conferences in 2021. Discover best practices for launching a virtual conference, engaging your audience, and more. As a result of the Coronavirus Pandemic in 2020, many event professionals found themselves in a place they never imagined. 2020 was the year of virtual conferences.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. Then I landed here as Senior EventsManager, and I love the caliber of events we do here at Endless.”
Get ready for the most comprehensive list of event marketing statistics, eventmanagement statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019. AMEX , 2018).
Jonathan is responsible for developing ExCeL’s IT sales strategy, working with organisers, across exhibitions and conferences & events, as well as exhibitors to deliver world-class IT solutions. James Rees, executive director – conference & events, said: “I’m delighted to welcome Jonathan to the team.
G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. The most common goal of a B2B event is often related to educating attendees.
She brings over 30 years’ experience in Sales, Marketing, Customer Insights, Data Insights and Brand, both in B2B and B2C companies, latterly through a number of senior roles at Centrica plc. Jill Dougan joins the Informa Leadership Team in the newly created role of Group Chief Marketing Officer.
This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2Cevents, and what it takes to scale a rapidly growing event. It is a little bit more of a B2C motion. I'd love to learn a little bit more about the conference in general.
Attending top industry events is one of the best investments anyone looking to excel in their career can make. The same goes for event professionals too. . But taking time from your busy schedule to attend events isn’t easy– after all, your day-to-day plate as an eventmanager is probably pretty full already.
Although not everyone is a fit for our client’s hiring needs, Betts can still be a thought leader in professional development and career growth by creating top-notch event and offline experiences. Emily Fullmer, Director of Global Events, GreenBook. Jasmine Cortez-Vera, Senior Manager - Marketing & Events, Knotel.
PANDORA is a favorite name in jewellery, and their event team works around the clock to create lavish events that match the beautiful designs. Martina Berlin, Senior EventManager at PANDORA UK, shares an inside look at what it takes to stay on top of the luxury events world.
This is the latest point at which the events industry should start thinking about how relevant this topic area is for eventmanagement. Here is an example chat with the IMEX bot: A chatbot was also used by BizBash for their conference in Fort Lauderdale. from event recommendations to customer services and ticketing.
This is the latest point at which the events industry should start thinking about how relevant this topic area is for eventmanagement. Here is an example chat with the IMEX bot: A chatbot was also used by BizBash for their conference in Fort Lauderdale. from event recommendations to customer services and ticketing.
UK magazine publisher, Dennis, has seen an increase in ticket sales since starting to use Evessio’s eventmanagement software. Dennis runs circa 65 events per year, each being an extension of its 36 magazine brands which cover the automotive, current affairs, lifestyle and technology sectors. Brand Events. Conferences.
Black-owned experiential agencies with extensive B2B and B2C portfolios. Featuring Beyond 8, Andrew Roby Events, W.P. Miller Special Events, and other leading firms. We already have extensive lists covering US experiential agencies and UK event agencies. Andrew Roby Events. Headquarters: Washington, D.C.
The majority of company leaders are supportive of their company’s event strategies, but this support is contingent on the ability of event teams to prove ROI. the average marketing budget on live events. The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. Types of Events.
B2B event marketing, by extension, refers to the discipline of leveraging B2B events for business marketing and promotional purposes. On the flip side, there’s business-to-consumer (B2C) marketing. B2Cevents have a much different target audience, as they’re focused on reaching ordinary consumers, not other organizations.
You can find different software to stream all kinds of events, from concerts, sports, weddings, graduations, conferences, and everything else. With all this mind, you are probably wondering how to choose the best tools to live stream your event. Are you going to stream your event to clients (B2C) or other businesses (B2B)?
In such a case, you can count the people present at the venue by the number of groups present at your event. However, the same thing applies to B2C clients attending an event, a seminar or a conference. . GEVME’s registration and ticketing tool can be used by the event planners and attendees both. Waiting List.
Alex Balding, EventsManager at SaaStock. Alex is an EventsManager at SaaStock, a global community of SaaS (software as a service) founders, executives and investors. Read the Event Tech Q&A here. Her early career included roles as a conference producer at Centaur and PR account director. Brand Events.
Annual Events: 450. Formation: TRO was conceived in the UK as an eventmanagement and production agency, with a heavy focus on Event Support for automotive clients, delivering car launches and dealer marketing. Live experiences are at the heart of what we do – both B2C and B2B. Staff: 158. Offices: 9.
This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making data-driven decision, building an engaged community and more. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience.
Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. In this article, we'll take a look at 12 of them and pull out key takeaways you can use to improve your own conferences, training seminars, and trade expos. You need to secure Grade-A speakers for your conference as well.
What is Enterprise Event Marketing? Enterprise event marketing is an experiential-focused marketing strategy that is executed by enterprise class organizations, which may be B2B-focused, B2C-focused or a hybrid of the two. End-to-end eventmanagement systems that consolidate the variety of software used.
Who wants to be in an outside event if it starts to rain or even worse, who wants to be stuck inside a hot conference room when it’s perfect sunshine and temperature outside? Are you planning a B2B conference or a B2Cevent? Are you planning a B2B conference or a B2Cevent?
If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We have a solution for you — this guide to awesome and free event planning resources. Learn which KPIs are most helpful when capturing attendee satisfaction.
Keep reading to learn the secrets behind Twitter's most successful events and experiential marketing activations as well as how you can use them to supercharge your own event marketing efforts. If you're not familiar with the Cannes Lions festival, it's a conference dedicated to creative communication. Twitter Hiring Events.
Here are some common do’s, don’ts, and examples of real life corporate event ideas that will help you plan your next B2B extravaganza. Why B2B events? B2B event marketing is just as important as B2Cevents. Most Popular Event Types. Conferences. Source: ANA Marketers Twitter. Product Launches.
The event features expert speaker sessions, hands-on workshops, product deep dives, and more. Their corporate eventmanagement team makes their programming so value-packed, in fact, that 83% of past attendees plan to return in 2020 and 91% rate the general session as either good or excellent. We definitely think so. Superclass.
Looking for the best event tools but tired of sifting through seemingly endless options? You might have an event coming up or just want to stay ahead of the game by learning about the latest in eventmanagement software. You never know what challenges and opportunities will come to light with every new event.
Learn all about Bon Appetit's unique approach to event marketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Key Takeaway: People attend events for a myriad of different reasons — to learn, to network, to get out of the sleepy towns they live in.
Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). What is it that makes these events so revolutionary? Keep reading to discover some of Apple's greatest b2c and b2b event marketing secrets and how to apply them to your own events.
According to Indeed , event planners tend to have broader responsibilities, overseeing the entirety of the event planning process from beginning to end. By contrast, an event coordinator — also known as an eventmanager — is more involved in logistically executing the client’s vision.
Let me ask you a question about your last major event or conference. How do you define Event Success? How well did your last event do? Yeah, it did very well” or “ The event was amazing” in that case, how good is good? Key metrics to define event success in MICE industry. B2B or B2C. B2B or B2C.
In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. Think is IBM's biggest conference of the year and features well-known speakers like Joe Montana and Tony Hawk; dozens of workshop sessions on various technology subjects; and plenty of networking opportunities.
Consumer Exhibitions Consumer exhibitions, also known as expos, are for a B2C target audience. CEM stands for Certified in Exhibition Management. The CEM designation reflects the highest possible professional standard in the exhibition and eventsmanagement field. It’s a globally recognized designation.
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