SpotMe Blog

SEPTEMBER 1, 2022

You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers. Conference.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Eventinterface

JULY 2, 2016

Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. Think about your business or specific product, the primary message you want to portray, and the audience you want to connect with.

Conference 124

Conference Trade Shows B2C Social Media 124

Event Rebels

JANUARY 15, 2019

After launching a trade show or conference, your next goal becomes increasing registrations and sales. Here’s a secret: To maximize your success, you need the right mix of event management technology. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution.

Trade Shows 83

Trade Shows Conference B2C Marketing 83

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

GEVME

SEPTEMBER 6, 2019

As a Free member of Yelp you can list events in the closest City to your event. Allconferences.com claims to have more than 100,000 conferences, conventions and the likes in their database. 2) AllConferences.com. 3) www.eventful.com. Worth monitoring this for future listings.

B2B 120

B2B B2C Education Conference 120

Bizzabo

DECEMBER 15, 2020

Welcome to your guide for virtual conferences in 2021. Discover best practices for launching a virtual conference, engaging your audience, and more. As a result of the Coronavirus Pandemic in 2020, many event professionals found themselves in a place they never imagined. 2020 was the year of virtual conferences.

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Conference 2021 Sponsorships 2020 83

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

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Sponsorships Financial Social Media Conference 195

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 124

Social Media Speakers B2C Event Marketing 124

Event Farm

MAY 9, 2017

Event Magazine named the company the 10th-best brand experience agency , and their big-name clients—like Visa, Salesforce, Microsoft and Google—speak to that accolade. Last year Event Farm's CMO, Alexandra Gibson, interviewed FreemanXP's VP of Special Events, Richard Toscano, as part of our Future of Event Marketing online series.

B2C 113

B2C Event Marketing Marketing Banking 113

Eventmobi

AUGUST 16, 2018

G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. Because it gets results. In-demand speakers are, by nature, influencers.

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Speakers B2B Airlines Event Apps 152

Endless Events

APRIL 21, 2023

Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. By the way, that’s why we call PLX a remote experience, not a hybrid conference. Hybrid is a lie.

Marketing 77

Marketing Conference B2B Speakers 77

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Bizzabo

JANUARY 15, 2019

Values-based events. Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of Event Marketing, SEMrush.

2019 102

2019 B2B B2C Events 102

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe Summit is a digital experience conference.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Event Industry News

MAY 8, 2024

Jill Dougan joins the Informa Leadership Team in the newly created role of Group Chief Marketing Officer. She brings over 30 years’ experience in Sales, Marketing, Customer Insights, Data Insights and Brand, both in B2B and B2C companies, latterly through a number of senior roles at Centrica plc.

B2C 69

B2C Marketing B2B Event Design 69

Hubilo Blog

FEBRUARY 24, 2022

Experiential Marketing Summit (EMS). A must-attend for event planners, EMS is the industry’s ultimate conference for B2B and B2C brand and event marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, and more.

2022 52

2022 Conference B2C Event Tech 52

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Bizzabo

JUNE 20, 2018

This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. Dayna Rothman is Chief Revenue Office at SaaStr and a marketing thought leader. Right before this past event.

Conference 55

Conference B2B B2C Sponsorships 55

Endless Events

OCTOBER 19, 2018

Find out the top cities for hosting international events , or check out the “Who is Who” interviews to learn more about others working in the events industry. Meetings & conferences. This is another of our favorite event industry blogs, here at Endless. Conferences That Work. Event Marketer.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Socio Events

MARCH 21, 2023

B2B event marketing, by extension, refers to the discipline of leveraging B2B events for business marketing and promotional purposes. On the flip side, there’s business-to-consumer (B2C) marketing. Another key difference is that B2B companies have a much longer sales cycle than their B2C counterparts.

B2B 52

B2B B2C Trade Shows 2023 52

Bizzabo

AUGUST 22, 2018

We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. Read on to learn the in’s and out’s of event engagement.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Event Industry News

OCTOBER 14, 2019

Alex is an Events Manager at SaaStock, a global community of SaaS (software as a service) founders, executives and investors. SaaStock boasts Europe’s biggest SaaS conference which takes place in Dublin every October with 4,000 attendees from 50+ countries in addition to a calendar of global conferences.

Event Technology 65

Event Technology Technology 2019 Meetings 65

Bizzabo

NOVEMBER 30, 2018

Here are some common do’s, don’ts, and examples of real life corporate event ideas that will help you plan your next B2B extravaganza. Why B2B events? B2B event marketing is just as important as B2C events. Most Popular Event Types. Conferences.

B2B 70

B2B Trade Shows Food and Beverage Conference 70

Bizzabo

MARCH 31, 2020

Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. In this article, we'll take a look at 12 of them and pull out key takeaways you can use to improve your own conferences, training seminars, and trade expos. Netflix is a Joke Fest. Source: Los Angeles Times.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Bizzabo

MAY 14, 2018

This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making data-driven decision, building an engaged community and more. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience.

Marketing 50

Marketing Conference Speakers Social Media 50

Bizzabo

NOVEMBER 2, 2018

In the next section, we'll reference 20 events and the specific elements that have made them so effective. These product launch ideas and user conference tips will help your company host an amazing event. 20 Powerful Product Launch Event Ideas. The following company events have been carefully selected. Take notes.

Event Ideas 76

Event Ideas Social Media 2018 Conference 76

Bizzabo

DECEMBER 20, 2019

Discover must-attend cannabis events that are shaping a fast-developing industry. The 20 conferences, seminars, and festivals listed below will help keep you informed and up to date on the all the latest trends, news, and laws. Event marketers of cannabis events are undeterred by regional restrictions. justaplant.

2020 92

2020 2019 Speakers Education 92

Bizzabo

JUNE 19, 2019

Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). What is it that makes these events so revolutionary? Flagship Events. In this first section, we'll look at Apple's flagship events. Apple Special Events.

Trade Shows 63

Trade Shows 2019 Tech 2004 63

Socio Events

NOVEMBER 22, 2022

For instance, B2B networking is very different from B2C. At a B2B event, attendees are focused on making new professional connections and nurturing existing business relationships. During a B2C event, on the other hand, attendees are more interested in finding personal connections (i.e.,

B2C 52

B2C B2B Event Apps Events 52

Bizzabo

APRIL 13, 2018

1) F8 - Facebook Developers Conference. Description: Facebook’s annual conference dedicated to developers and entrepreneurs who build products and services around the platform. Given the acquisition of Oculus, it is no surprise that there’s a large emphasis on both VR and AR technology at Facebook’s annual F8 conference.

2018 62

2018 Technology Conference B2B 62

Bizzabo

JANUARY 24, 2020

So doesn't it make sense to cater to each of them with your events? When planning your next conference, training seminar, or trade expo, remember that your audience is diverse. So do your best to level up your conferences and training seminars on a yearly basis. Or host your next conference in a flashier location.

2020 62

2020 2019 Speakers 2018 62

Bizzabo

FEBRUARY 12, 2020

Learn all about Bon Appetit's unique approach to event marketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit has also begun investing in live events and creative marketing activations to help promote its brand. Sound good? Then let's get started!

2011 63

2011 2012 B2C Marketing 63

Bizzabo

JULY 19, 2019

They're also known as workshops, bootcamps, and seminars (depending on the company hosting them) and serve as a solid bottom of the marketing funnel content type. Many well-known companies have and continue to hold these kinds of conferences including HubSpot, Amazon, and ServiceTitan. Key Takeaways: Customer Training Events.

Event Ideas 65

Event Ideas 2019 Events B2C 65

Bizzabo

NOVEMBER 6, 2019

Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar event marketing strategy. In this article, we'll explore 11 different events and experiential marketing activations that Baidu uses to promote its services and products all while serving its customers.

2019 49

2019 Entertainment Marketing Conference 49

Bizzabo

AUGUST 1, 2019

In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. Think is IBM's biggest conference of the year and features well-known speakers like Joe Montana and Tony Hawk; dozens of workshop sessions on various technology subjects; and plenty of networking opportunities.

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Speakers B2B 2019 Technology 56