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The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. We’ve culled those trends to identify five that are applicable to the B2B events industry. Top Five Trends in Social Influencing. Data rules.
The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Event Planner Expo.
In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I love freebies and the feeling […].
Skip to content Menu Solutions Interactive Floor Plans Collaborative event sales software that increases qualified leads and drives direct revenue. Event Diagramming Collaborative event management software that saves time, boosts revenue and drives loyalty. Discover some of 2021’s top event planning conferences: 1.
Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. What’s the size of your event? with which your event software must integrate? Is your event B2B or B2C?
Sponsorships are the lifeline that keeps the events industry sustainable. An important aspect of event management is finding the right sponsors who can provide the right financial assistance needed to pull off a big event, in exchange for brand exposure. Why Event Sponsorships Are Valuable. What's an event planner to do?
The most authoritative 2019 tech conferences directory on the web. Searching for top technology events to attend in 2019? Or looking to wrap up 2018 with an exceptional conference? Scouring the internet for event information could be an overwhelming task. In other instances, summits function exactly like conferences.
“You’ll love this…I went to a 4 hour morning workshop at this digital conference. Also, he polled people in the audience and asked who was B2B [business-to-business] and who B2C [business-to-consumer]. 90 percent of the room was B2B…his presentation was almost all B2C.” He then proceeded to talk for 4 hours!
Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.
Every year, a huge number of international professional conferences are held throughout the world, where very important issues are discussed. Let’s check out the top fintech events for the upcoming year! Opportunities that open up at fintech conferences. Top 15 fintech conferences to attend. Worldline . RegTech Summit .
There is no doubt how important it is to use social media to promote your events and create buzz. Here are some tips to make the most out of your event’s social media strategy. Should I create a Facebook Event to help promote my event? You can boost the event by creating a paid post in order to reach more users.
Another question is, “What does this mean for corporate event planning?”—if MH is releasing its first set of physical NFTs at the fourth annual NFT.NYC event , which began yesterday, June 20, and ends June 23—and it’s also a sponsor of—in the form of rings, as opposed to digital key cards, it’s most common form. “We
When we launched our first industry conference in 2016 -- OFFLINE Summit -- we learned quite a bit about what conference and meeting planners go through in all realms. Securing sponsorship for a conference is sales. Many conferences do not ask that third question. What’s in it for them? Use social proof.
When planning to exhibit at a tradeshow or event, it is easy to get drawn into the idea of grand audio-visual displays and flashing lights. When you secure a spot at a trade show or event, do not go in all guns blazing. Take a step back and create a campaign idea that represents your brand. Create hashtags and create a buzz.
Live event video streaming is an excellent way to reach a broader audience and to make your event content more accessible to more people. Today, it is possible to live stream any event. Today, it is possible to live stream any event. However, it is fundamental to know where and how to live stream an event.
Event listings is a great way to reach out to a much wider audience, without the associated costs, that is if you know where to look for such event listings sites. Here are 5 which we saw that are relevant for B2B events, all of which are free (listed in order of highest to lowest traffic, according to SimilarWeb.com): 1) www.yelp.com.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
How are you handling the shift to virtual events? McNeel Keena, vice president of product management at Cvent, talked about the implications for planners of this and much more in the latest Smart Meetings Accelerator, “ Best Practices to Accelerate Your Pivot to Virtual Events.”. Keena notes that the event cycle hasn’t changed. “A
Vividink PR & Social Media has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and social media service. Dean Rees, business development manager, East of England Arena & Events Centre. ” Paul Richardson, MD, Vividink PR & Social Media Ltd.,
Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. to cover your event costs. Co-host the event.
The key aim was to remind decision makers who book business events of the importance of live experiences and the value they bring to their organisations, as well our expertise to deliver them safely. The mission is to encourage them to look ahead to 2021 now – start to plan, brief and commit budgets to events.
Amplify – the global creative agency that joins the dots between people, brands and culture – is further extending its B2B experiences offering by partnering with Wonder , the award-winning B2B and B2E (business-to-employee) events innovator whose clients span Adobe, Android, Klarna and Google for Education.
After launching a trade show or conference, your next goal becomes increasing registrations and sales. Here’s a secret: To maximize your success, you need the right mix of event management technology. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution.
Some examples of the more popular types of non dues revenue streams include: EventsConferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.
G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. The most common goal of a B2B event is often related to educating attendees.
More than just a cruise, Imagine Cruising create holidays for every type of traveller and events play a crucial part in these extraordinary, money-can’t-buy cruise packages. Universal Live was charged with the technical production including management of lighting, sound and technical requirements for all three events.
Welcome to your guide for virtual conferences in 2021. Discover best practices for launching a virtual conference, engaging your audience, and more. As a result of the Coronavirus Pandemic in 2020, many event professionals found themselves in a place they never imagined. 2020 was the year of virtual conferences.
When it comes to teaching attendees a new skill or conducting a training or brainstorming session, a hands-on and interactive workshop might well be the kind of event format you need. Conferences, seminars, workshops – which one is right for your event? Whether it’s B2B, B2C […].
On this week’s podcast, Event Industry News was joined by not one, but two guests to discuss whether trade associations are doing enough for the industry. EventShaper is an operational management company that manages B2B and B2Cevents. Brand Events. Conferences. Event Tech. Sporting Events.
Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019. Event Technology.
Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. Then I landed here as Senior Events Manager, and I love the caliber of events we do here at Endless.”
It’s becoming increasingly popular to integrate local talent, cuisine, and characteristics into your B2B events. Doing so makes the event feel more original and unique, while supporting the local destination community. When events appear to welcome all attendees, more attendees are likely to participate and have a positive experience.
To remain competitive, hospitality professionals must stay on top of what’s happening with hotels, event venues, technology, and trends. Attending top hospitality conferences, expos, or summits is a fantastic way to stay up-to-date on current trends. Which top hospitality conferences should you attend?
Learn about the biggest event trends that will dominate the space in 2019 from experienced industry professionals. A recent report on 2019 event trends shows that events are more effective for achieving business goals than ever before. Plus, organizations are investing more in events this year than they did last year.
Recently live streaming platforms for events have taken over the digital world. It is now more accessible and more effective in reaching a larger audience with event live streaming platforms. Today’s reality is that without the use of event live streaming services , you will most likely miss out on viewers. Authorization
Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.
AccessLOOP took home four Event Tech Awards at ExCeL London yesterday evening at a presentation ceremony held directly after Event Tech Live day 1. Captions and sign language solution AccessLOOP won Best Technology Start-Up, Best New Technology Product, Best Conference Technology (under 10,000 attendees) and Best Use of AI Technology.
Each month we interview an events professional that is doing something remarkable. This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2Cevents, and what it takes to scale a rapidly growing event.
Like many other high-profile events, the festival was forced to make the decision of either canceling or going virtual. Well, they chose the latter, and now the events industry has solid proof that not only can digital experiences be a success, but they can bring even better results than in-person events. Effectively $12.5
Jonathan is responsible for developing ExCeL’s IT sales strategy, working with organisers, across exhibitions and conferences & events, as well as exhibitors to deliver world-class IT solutions. James Rees, executive director – conference & events, said: “I’m delighted to welcome Jonathan to the team.
Attending top industry events is one of the best investments anyone looking to excel in their career can make. The same goes for event professionals too. . But taking time from your busy schedule to attend events isn’t easy– after all, your day-to-day plate as an event manager is probably pretty full already.
She brings over 30 years’ experience in Sales, Marketing, Customer Insights, Data Insights and Brand, both in B2B and B2C companies, latterly through a number of senior roles at Centrica plc. Jill Dougan joins the Informa Leadership Team in the newly created role of Group Chief Marketing Officer.
You don't need me to tell you that hosting events is a great way for companies to build a community, engage and delight it. Too often, when we get caught up in the pleasure of being in the audience, we can find ourselves guilty of forgetting all of the hard work that goes into producing the conferences and events we enjoy.
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