This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics. Data rules.
The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Experiential Marketing Summit. Wedding MBA.
Bizzabo Survey: While hybrid isn’t dead, community is the cornerstone B2B conferences are back and have no sign of slowing down anytime soon. At least, according to a recent survey from the event management technology company Bizzabo that showed in-person conferences are once again the darling for attendees and organizers alike.
Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. Is your event B2B or B2C? Want an in-depth breakdown of the top event marketing platforms, including the strengths and weaknesses of each?
Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. I love freebies and the feeling […].
Many event planning conferences were canceled or postponed, and most of those that weren’t took place virtually. While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business.
For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. For example, the watch company Rolex was one of the first brands to support TED conferences. The marketing aims of the brand in question.
The most authoritative 2019 tech conferences directory on the web. Or looking to wrap up 2018 with an exceptional conference? This carefully curated conference directory features over 200 (and growing) 2019 tech conferences across multiple industries. In other instances, summits function exactly like conferences.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.
Every year, a huge number of international professional conferences are held throughout the world, where very important issues are discussed. Opportunities that open up at fintech conferences. The development of marketing technologies in fintech and e-commerce also opens new avenues and perspectives. RegTech Summit .
This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a conference or a networking event are B2C events.
When we launched our first industry conference in 2016 -- OFFLINE Summit -- we learned quite a bit about what conference and meeting planners go through in all realms. Securing sponsorship for a conference is sales. Many conferences do not ask that third question. What’s in it for them? Use social proof.
Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. the average marketing budget on live events.
Resident NFTs, only 78 of the total 7,878 NFTs, will offer amenities such as a dedicated guest room at the one of the three hotels, a virtual concierge, complimentary event and conference hosting capabilities, as well as real-world amenities, like gym memberships, spa days and access to streaming services like Netflix and NFL Redzone.
focuses on the Meetings Incentives Conferences and Exhibitions (MICE) sector. For the first time it allows B2B and B2C event planners to automatically include their audience’s travel patterns, and the associated impact of visitor/delegate travel, with an unparalleled degree of accuracy within event:decision’s Track reporting service.
The way we buy has evolved for both the B2B and B2C sectors. But there was a huge divide on the third factor “to attend conference programs/sessions.” That begs the question: Where are these attendees getting their industry trends if not in conference education programming? Organizers ranked the importance of this factor at 73%.
Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. So I built a bootstrapped company and a venture-backed company, which I built with zero paid marketing.
Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. Think about your business or specific product, the primary message you want to portray, and the audience you want to connect with.
Italian Exhibition Group, key international expo and conference player, with its Rimini and Vicenza expo venues in Italy and offices in Milan, New York, Las Vegas and Dubai and listed on the Screen-based Share Market (MTA) organised and managed by Borsa Italiana S.p.A,
Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M
Jill Dougan joins the Informa Leadership Team in the newly created role of Group Chief Marketing Officer. She brings over 30 years’ experience in Sales, Marketing, Customer Insights, Data Insights and Brand, both in B2B and B2C companies, latterly through a number of senior roles at Centrica plc.
Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.
Video views have already reached over 250,000 as of time of going to press, with over 150,000 on twitter alone, accompanied with a significant amount of broadcast and print coverage across national and regional press, including BBC and ITV News, Sunday Times, Mail on Sunday and numerous business and marketing specific journals.
After launching a trade show or conference, your next goal becomes increasing registrations and sales. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution.
The partnership will help both agencies broaden their offerings while nurturing global growth, by uniting Amplify’s reputation for insightful, strategic and creative thinking with Wonder’s outstanding design credentials and proven track record in delivering large scale B2B and B2E events, experiences, conferences and launches.
Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event. Co-host an event, then divide and conquer.
Attending top hospitality conferences, expos, or summits is a fantastic way to stay up-to-date on current trends. In this post, we’re reviewing the top hospitality conferences happening this year and exploring what they have to offer. Which top hospitality conferences should you attend? What’s impacting your industry most?
In addition, its sister company, Vividfish, will be providing inbound marketing and lead generation services. “The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.” ” Paul Richardson, MD, Vividink PR & Social Media Ltd.,
Allconferences.com claims to have more than 100,000 conferences, conventions and the likes in their database. Their database are probably not the most updated (I can see conferences more than 10 years ago in search results) but still, their web traffic of more than 170k visits per month probably justifies their inclusion in this list.
Welcome to your guide for virtual conferences in 2021. Discover best practices for launching a virtual conference, engaging your audience, and more. Within several months, many innovative approaches and tools quickly emerged onto the market. 2020 was the year of virtual conferences. 5 Benefits of a Virtual Conference.
Nowadays, you can find software to live stream all kinds of events, from concerts, sports, weddings, graduations, conferences, and everything else in between. Are you going to stream your event to clients (B2C) or other businesses (B2B)? Just in five years, internet video traffic has soared and will continue to soar. VidBlasterX.
It’s no secret that traditional advertising has been suffering and digital users are numb to banner ads,” said Leah Judge, author of Agency EA’s “2019 Experiential Marketing Trend Report,” a companion report to the research study. Agency EA broke it down for Convene. STAGES THAT SHINE. Elise Farrington. CMP Credit.
Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. In fact, 75 percent of B2B marketers rated in-person events as the most effective marketing tactic. Because it gets results.
In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? Specifically, enterprise event marketing enables these organizations to unify their goals, analyze their processes and optimize these processes on a cross-team basis.
When you think of the event life cycle, you still need to market your event. Essentially, a video conference is designed to allow everyone that logged in to speak and be on video, so they can have a conversation as simply as on FaceTime on your iPhone, through tools like Zoom or Microsoft Teams. Virtual Conference Platform.
Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.
FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences. Last year Event Farm's CMO, Alexandra Gibson, interviewed FreemanXP's VP of Special Events, Richard Toscano, as part of our Future of Event Marketing online series. We're seeing more and more requests for that.
Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. People just don’t know really what to think of Oklahoma City,” said Seth Spillman, the CVB’s director of marketing and communications.
Jonathan is responsible for developing ExCeL’s IT sales strategy, working with organisers, across exhibitions and conferences & events, as well as exhibitors to deliver world-class IT solutions. James Rees, executive director – conference & events, said: “I’m delighted to welcome Jonathan to the team.
As well as event running schedule, and all manifests and performer movements as you would for a conference, exhibition or awards evenings. Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different.
Based on an industry-wide research study, Agency EA ’s “2019 Experiential Marketing Trends Report” uncovered a number of emerging trends and traditional tactics that are being approached in new ways. Some events are doing this by incorporating play into conferences to hold attendees’ attention and help them remember more from the event.
The vast majority of marketers consider live events to comprise the most critical marketing channel over content marketing, email marketing, paid ads and other channels. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Cybersecurity. It's hard to predict.
This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. Although the community started online, it has since grown into the world's hottest conference for business software in the world.
This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making data-driven decision, building an engaged community and more. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content