SpotMe Blog

SEPTEMBER 1, 2022

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a conference or a networking event are B2C events.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Smart Meetings

AUGUST 16, 2023

Bizzabo Survey: While hybrid isn’t dead, community is the cornerstone B2B conferences are back and have no sign of slowing down anytime soon. At least, according to a recent survey from the event management technology company Bizzabo that showed in-person conferences are once again the darling for attendees and organizers alike.

B2B 98

B2B Conference B2C Event Tech 98

Event Farm

OCTOBER 27, 2016

When we launched our first industry conference in 2016 -- OFFLINE Summit -- we learned quite a bit about what conference and meeting planners go through in all realms. Securing sponsorship for a conference is sales. Many conferences do not ask that third question. What’s in it for them? Use social proof.

Conference 100

Conference Sponsorships 2016 2017 100

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. the average marketing budget on live events.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. But there was a huge divide on the third factor “to attend conference programs/sessions.” That begs the question: Where are these attendees getting their industry trends if not in conference education programming? Organizers ranked the importance of this factor at 73%.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Endless Events

APRIL 21, 2023

Today’s #EventIcons guests recently launched a conference in 90 days, growing their attendance from 0 to 5,000 people. That event was a fantastic PLX conference focused on event partner marketing. So I built a bootstrapped company and a venture-backed company, which I built with zero paid marketing.

Marketing 77

Marketing Conference B2B Speakers 77

Eventinterface

JULY 2, 2016

Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. Think about your business or specific product, the primary message you want to portray, and the audience you want to connect with.

Trade Shows 124

Trade Shows Conference B2C Social Media 124

Event Industry News

JANUARY 28, 2021

Italian Exhibition Group, key international expo and conference player, with its Rimini and Vicenza expo venues in Italy and offices in Milan, New York, Las Vegas and Dubai and listed on the Screen-based Share Market (MTA) organised and managed by Borsa Italiana S.p.A,

Conference 88

Conference Food and Beverage B2B B2C 88

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Event Industry News

MAY 8, 2024

Jill Dougan joins the Informa Leadership Team in the newly created role of Group Chief Marketing Officer. She brings over 30 years’ experience in Sales, Marketing, Customer Insights, Data Insights and Brand, both in B2B and B2C companies, latterly through a number of senior roles at Centrica plc.

B2C 69

B2C Marketing B2B Event Design 69

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Event Industry News

DECEMBER 17, 2020

Video views have already reached over 250,000 as of time of going to press, with over 150,000 on twitter alone, accompanied with a significant amount of broadcast and print coverage across national and regional press, including BBC and ITV News, Sunday Times, Mail on Sunday and numerous business and marketing specific journals.

B2B 138

B2B B2C Social Media 2021 138

Event Rebels

JANUARY 15, 2019

After launching a trade show or conference, your next goal becomes increasing registrations and sales. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution.

Trade Shows 83

Trade Shows Conference B2C Marketing 83

Social Tables

MARCH 22, 2024

Attending top hospitality conferences, expos, or summits is a fantastic way to stay up-to-date on current trends. In this post, we’re reviewing the top hospitality conferences happening this year and exploring what they have to offer. Which top hospitality conferences should you attend? What’s impacting your industry most?

Hospitality 78

Hospitality 2024 Conference Tourism 78

Event Industry News

NOVEMBER 17, 2021

The partnership will help both agencies broaden their offerings while nurturing global growth, by uniting Amplify’s reputation for insightful, strategic and creative thinking with Wonder’s outstanding design credentials and proven track record in delivering large scale B2B and B2E events, experiences, conferences and launches.

B2B 105

B2B B2C 2008 Sponsorships 105

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event. Co-host an event, then divide and conquer.

2019 150

2019 Food and Beverage B2B Social Media 150

Event Industry News

MARCH 9, 2020

In addition, its sister company, Vividfish, will be providing inbound marketing and lead generation services. “The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.” ” Paul Richardson, MD, Vividink PR & Social Media Ltd.,

Contracts 112

Contracts B2C Social Media B2B 112

GEVME

SEPTEMBER 6, 2019

Allconferences.com claims to have more than 100,000 conferences, conventions and the likes in their database. Their database are probably not the most updated (I can see conferences more than 10 years ago in search results) but still, their web traffic of more than 170k visits per month probably justifies their inclusion in this list.

B2B 120

B2B B2C Education Conference 120

Bizzabo

DECEMBER 15, 2020

Welcome to your guide for virtual conferences in 2021. Discover best practices for launching a virtual conference, engaging your audience, and more. Within several months, many innovative approaches and tools quickly emerged onto the market. 2020 was the year of virtual conferences. 5 Benefits of a Virtual Conference.

Conference 83

Conference 2021 Sponsorships 2020 83

GEVME

JUNE 5, 2020

Nowadays, you can find software to live stream all kinds of events, from concerts, sports, weddings, graduations, conferences, and everything else in between. Are you going to stream your event to clients (B2C) or other businesses (B2B)? Just in five years, internet video traffic has soared and will continue to soar. VidBlasterX.

2020 218

2020 Social Media B2C Events 218

PCMA Convene

JUNE 28, 2019

It’s no secret that traditional advertising has been suffering and digital users are numb to banner ads,” said Leah Judge, author of Agency EA’s “2019 Experiential Marketing Trend Report,” a companion report to the research study. Agency EA broke it down for Convene. STAGES THAT SHINE. Elise Farrington. CMP Credit.

Marketing 74

Marketing 2019 B2B Advertising 74

Eventmobi

AUGUST 16, 2018

Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. In fact, 75 percent of B2B marketers rated in-person events as the most effective marketing tactic. Because it gets results.

Speakers 152

Speakers B2B Airlines Event Apps 152

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? Specifically, enterprise event marketing enables these organizations to unify their goals, analyze their processes and optimize these processes on a cross-team basis.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

SmartMeetings

MAY 28, 2020

When you think of the event life cycle, you still need to market your event. Essentially, a video conference is designed to allow everyone that logged in to speak and be on video, so they can have a conversation as simply as on FaceTime on your iPhone, through tools like Zoom or Microsoft Teams. Virtual Conference Platform.

B2C 117

B2C Conference Sponsorships Speakers 117

PCMA Convene

JULY 31, 2017

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. People just don’t know really what to think of Oklahoma City,” said Seth Spillman, the CVB’s director of marketing and communications.

Marketing 81

Marketing Meetings Social Media 2013 81

Event Industry News

FEBRUARY 12, 2020

Jonathan is responsible for developing ExCeL’s IT sales strategy, working with organisers, across exhibitions and conferences & events, as well as exhibitors to deliver world-class IT solutions. James Rees, executive director – conference & events, said: “I’m delighted to welcome Jonathan to the team.

B2C 69

B2C Management B2B Tech 69

Event Farm

MAY 9, 2017

FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences. Last year Event Farm's CMO, Alexandra Gibson, interviewed FreemanXP's VP of Special Events, Richard Toscano, as part of our Future of Event Marketing online series. We're seeing more and more requests for that.

B2C 109

B2C Event Marketing Marketing Banking 109

PCMA Convene

JUNE 28, 2019

Based on an industry-wide research study, Agency EA ’s “2019 Experiential Marketing Trends Report” uncovered a number of emerging trends and traditional tactics that are being approached in new ways. Some events are doing this by incorporating play into conferences to hold attendees’ attention and help them remember more from the event.

B2B 94

B2B B2C 2019 Social Media 94

Event Industry News

MARCH 6, 2020

As well as event running schedule, and all manifests and performer movements as you would for a conference, exhibition or awards evenings. Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different.

B2C 97

B2C B2B Negotiating Venues 97

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 117

Social Media Speakers B2C Event Marketing 117

Bizzabo

JANUARY 15, 2019

The vast majority of marketers consider live events to comprise the most critical marketing channel over content marketing, email marketing, paid ads and other channels. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Cybersecurity. It's hard to predict.

2019 102

2019 B2B B2C Events 102

Bizzabo

JUNE 20, 2018

This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. Although the community started online, it has since grown into the world's hottest conference for business software in the world.

Conference 55

Conference B2B B2C Sponsorships 55

Bizzabo

MAY 14, 2018

This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making data-driven decision, building an engaged community and more. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience.

Marketing 50

Marketing Conference Speakers Social Media 50

Event Industry News

DECEMBER 3, 2018

Laurie Scott, head of conventions & events at Visit Aberdeenshire, is focusing on the positives of Brexit: “Obviously Brexit is inevitable but looking at the potential positives the exchange rate of the pound means that Britain is becoming an excellent value destination for conferences and events.”.

2019 94

2019 Meetings B2C Consulting 94

PCMA Convene

DECEMBER 3, 2018

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. In the B2C section of ChinaJoy , exhibiting companies interact directly with consumers, who are drawn from a tremendously diverse and enthusiastic demographic. Darren Lim. The Road to Festivalisation.

B2C 69

B2C Meetings Sports Trade Shows 69

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant. Source: AdobeMax.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. Marketing has a place in every stage of the event process and events are necessary to an all-inclusive marketing program. What is Event Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55