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Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

The great resignation, coupled by increases in unsubscribes, have made it more difficult than ever to reach the inbox of potential attendees and conference participants. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics. Data rules.

B2C 370
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Top 2020 Event Conferences

Attendease

The events industry has been behind some of the most innovative tech conferences in the past decade. Opening the doors for new business prospects, these conferences are places where the top professionals meet and showcase their innovative concepts and bold theories for the future. Experiential Marketing Summit. Wedding MBA.

2020 293
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B2B In-Person Conferences Strike Back

Smart Meetings

Bizzabo Survey: While hybrid isn’t dead, community is the cornerstone B2B conferences are back and have no sign of slowing down anytime soon. At least, according to a recent survey from the event management technology company Bizzabo that showed in-person conferences are once again the darling for attendees and organizers alike.

B2B 246
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7 Questions to Ask Yourself When Purchasing Event Marketing Software

Event Farm

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. Is your event B2B or B2C? Want an in-depth breakdown of the top event marketing platforms, including the strengths and weaknesses of each?

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Top 20 Unique Swag Ideas From Twitter For 2018

Picatic by Eventbrite

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. I love freebies and the feeling […].

2018 285
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7 of the Top Event Planning Conferences in 2021

Social Tables

Many event planning conferences were canceled or postponed, and most of those that weren’t took place virtually. While 2021 may still look a little different than normal, expect to see many conferences back and ready to help industry professionals navigate the massive changes in the way they do business.

2021 193
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How to Secure Event Sponsorship

Attendease

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. For example, the watch company Rolex was one of the first brands to support TED conferences. The marketing aims of the brand in question.