Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

GEVME

SEPTEMBER 26, 2019

Every year, a huge number of international professional conferences are held throughout the world, where very important issues are discussed. Opportunities that open up at fintech conferences. The development of marketing technologies in fintech and e-commerce also opens new avenues and perspectives. RegTech Summit .

Conference 120

Conference Banking Financial 2019 120

Picatic by Eventbrite

JUNE 6, 2018

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. I love freebies and the feeling […].

2018 285

2018 B2C B2B Event Marketing 285

Event Industry News

JANUARY 28, 2021

Italian Exhibition Group, key international expo and conference player, with its Rimini and Vicenza expo venues in Italy and offices in Milan, New York, Las Vegas and Dubai and listed on the Screen-based Share Market (MTA) organised and managed by Borsa Italiana S.p.A,

Conference 88

Conference Food and Beverage B2B B2C 88

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. the average marketing budget on live events.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Event Farm

OCTOBER 27, 2016

When we launched our first industry conference in 2016 -- OFFLINE Summit -- we learned quite a bit about what conference and meeting planners go through in all realms. Securing sponsorship for a conference is sales. Many conferences do not ask that third question. What’s in it for them? Use social proof.

Conference 100

Conference Sponsorships 2016 2017 100

Prestige Events Magazine

JUNE 12, 2024

focuses on the Meetings Incentives Conferences and Exhibitions (MICE) sector. For the first time it allows B2B and B2C event planners to automatically include their audience’s travel patterns, and the associated impact of visitor/delegate travel, with an unparalleled degree of accuracy within event:decision’s Track reporting service.

Travel 52

Travel B2C Sustainability Transportation 52

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. For example, the watch company Rolex was one of the first brands to support TED conferences. The marketing aims of the brand in question.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Socio Events

FEBRUARY 21, 2023

However, with the right virtual event marketing strategy, you can increase your chances of success. Three words: Virtual event marketing. If you want your target audience to tune into your upcoming event, implement a solid marketing strategy. What is virtual event marketing? So, what do you do? Click here to read more.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Event Industry News

NOVEMBER 17, 2021

The partnership will help both agencies broaden their offerings while nurturing global growth, by uniting Amplify’s reputation for insightful, strategic and creative thinking with Wonder’s outstanding design credentials and proven track record in delivering large scale B2B and B2E events, experiences, conferences and launches.

B2B 105

B2B B2C 2008 Sponsorships 105

SpotMe Blog

SEPTEMBER 1, 2022

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a conference or a networking event are B2C events.

Event Planning 246

Event Planning B2C Event Apps B2B 246

Bizzabo

DECEMBER 15, 2020

Welcome to your guide for virtual conferences in 2021. Discover best practices for launching a virtual conference, engaging your audience, and more. Within several months, many innovative approaches and tools quickly emerged onto the market. 2020 was the year of virtual conferences. 5 Benefits of a Virtual Conference.

Conference 83

Conference 2021 Sponsorships 2020 83

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. From designing event content to choosing the right speakers, B2B marketers have a lot of important decisions to make. Where do you possibly begin? We’re here to help!

B2B 52

B2B B2C Trade Shows 2023 52

Event Rebels

JANUARY 15, 2019

After launching a trade show or conference, your next goal becomes increasing registrations and sales. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution.

Trade Shows 83

Trade Shows Conference B2C Marketing 83

Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. If you want to attract as many potential attendees as possible, it pays to have a comprehensive marketing campaign to promote your event. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Eventinterface

JULY 2, 2016

Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. Think about your business or specific product, the primary message you want to portray, and the audience you want to connect with.

Trade Shows 124

Trade Shows Conference B2C Social Media 124

Event Industry News

FEBRUARY 12, 2020

Jonathan is responsible for developing ExCeL’s IT sales strategy, working with organisers, across exhibitions and conferences & events, as well as exhibitors to deliver world-class IT solutions. James Rees, executive director – conference & events, said: “I’m delighted to welcome Jonathan to the team.

B2C 69

B2C Management B2B Tech 69

PCMA Convene

JUNE 28, 2019

It’s no secret that traditional advertising has been suffering and digital users are numb to banner ads,” said Leah Judge, author of Agency EA’s “2019 Experiential Marketing Trend Report,” a companion report to the research study. Agency EA broke it down for Convene. STAGES THAT SHINE. Elise Farrington. CMP Credit.

Marketing 74

Marketing 2019 B2B Advertising 74

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. But there was a huge divide on the third factor “to attend conference programs/sessions.” That begs the question: Where are these attendees getting their industry trends if not in conference education programming? Organizers ranked the importance of this factor at 73%.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Event Industry News

DECEMBER 17, 2020

Video views have already reached over 250,000 as of time of going to press, with over 150,000 on twitter alone, accompanied with a significant amount of broadcast and print coverage across national and regional press, including BBC and ITV News, Sunday Times, Mail on Sunday and numerous business and marketing specific journals.

B2B 138

B2B B2C Social Media 2021 138

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? Specifically, enterprise event marketing enables these organizations to unify their goals, analyze their processes and optimize these processes on a cross-team basis.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Bizzabo

MAY 14, 2018

This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making data-driven decision, building an engaged community and more. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience.

Marketing 50

Marketing Conference Speakers Social Media 50

GEVME

SEPTEMBER 6, 2019

Allconferences.com claims to have more than 100,000 conferences, conventions and the likes in their database. Their database are probably not the most updated (I can see conferences more than 10 years ago in search results) but still, their web traffic of more than 170k visits per month probably justifies their inclusion in this list.

B2B 120

B2B B2C Education Conference 120

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant. Source: AdobeMax.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Bizzabo

JUNE 20, 2018

This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. Although the community started online, it has since grown into the world's hottest conference for business software in the world.

Conference 55

Conference B2B B2C Sponsorships 55

Event Industry News

MARCH 9, 2020

In addition, its sister company, Vividfish, will be providing inbound marketing and lead generation services. “The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.” ” Paul Richardson, MD, Vividink PR & Social Media Ltd.,

Contracts 112

Contracts B2C Social Media B2B 112

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event. Co-host an event, then divide and conquer.

2019 150

2019 Food and Beverage B2B Social Media 150

Event Industry News

MARCH 6, 2020

As well as event running schedule, and all manifests and performer movements as you would for a conference, exhibition or awards evenings. Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different.

B2C 97

B2C B2B Negotiating Venues 97

SmartMeetings

MAY 28, 2020

When you think of the event life cycle, you still need to market your event. Essentially, a video conference is designed to allow everyone that logged in to speak and be on video, so they can have a conversation as simply as on FaceTime on your iPhone, through tools like Zoom or Microsoft Teams. Virtual Conference Platform.

B2C 117

B2C Conference Sponsorships Speakers 117

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. Marketing has a place in every stage of the event process and events are necessary to an all-inclusive marketing program. What is Event Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

PCMA Convene

JULY 31, 2017

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. People just don’t know really what to think of Oklahoma City,” said Seth Spillman, the CVB’s director of marketing and communications.

Marketing 81

Marketing Meetings Social Media 2013 81

PCMA Convene

JUNE 28, 2019

Based on an industry-wide research study, Agency EA ’s “2019 Experiential Marketing Trends Report” uncovered a number of emerging trends and traditional tactics that are being approached in new ways. Some events are doing this by incorporating play into conferences to hold attendees’ attention and help them remember more from the event.

B2B 94

B2B B2C 2019 Social Media 94

Bizzabo

JUNE 12, 2020

Black-owned experiential agencies with extensive B2B and B2C portfolios. If you have any suggestions for black-owned B2B or B2C agencies that aren’t mentioned below, you can submit them here for consideration. Featuring Beyond 8, Andrew Roby Events, W.P. Miller Special Events, and other leading firms. Andrew Roby Events. Media, LLC.

B2C 71

B2C Fashion 2002 B2B 71

PCMA Convene

DECEMBER 3, 2018

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. In the B2C section of ChinaJoy , exhibiting companies interact directly with consumers, who are drawn from a tremendously diverse and enthusiastic demographic. Darren Lim. The Road to Festivalisation.

B2C 69

B2C Meetings Sports Trade Shows 69

Eventmobi

AUGUST 16, 2018

Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. In fact, 75 percent of B2B marketers rated in-person events as the most effective marketing tactic. Because it gets results.

Speakers 152

Speakers B2B Airlines Event Apps 152