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The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.
In addition, its sister company, Vividfish, will be providing inbound marketing and lead generation services. “The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.” ” Paul Richardson, MD, Vividink PR & Social Media Ltd.,
This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a conference or a networking event are B2C events.
Are you going to stream your event to clients (B2C) or other businesses (B2B)? In which case, you would be better off contracting a professional video streaming platform such as GEVME LIve. With many options in the market, it is important to take the time to compare different streaming solutions. What’s my budget?
In a world where attention spans are short and consumers are more critical of brands than ever , traditional marketers are increasingly embracing our craft. According to Business Insider’s Influencer Marketing (2018) report, the average influencer engagement rate is 5.7%, meanwhile it’s between 2% and 3% for brands.
In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. From designing event content to choosing the right speakers, B2B marketers have a lot of important decisions to make. Where do you possibly begin? We’re here to help!
Live events have become a key part of marketing efforts for both B2B and B2C companies. However, unlike other marketing channels, some find it difficult to build a standardized process for events. The key to any successful marketing campaign is to make the process repeatable so that campaign success is always attainable.
This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. Dayna Rothman is Chief Revenue Office at SaaStr and a marketing thought leader. It is a little bit more of a B2C motion.
Consumer Exhibitions Consumer exhibitions, also known as expos, are for a B2C target audience. Think about your attendee demographics, what their interests are, where do they spend their time, and what marketing channels they are most influenced by. They are also used to showcase them to other industry participants and investors.
Allegedly covering WiFi and access to health clubs they can often be negotiated out of the contract, particularly if they are being picked up elsewhere by the event budget. Be aware, however, from the get-go, that contracts are not written in stone and form an integral part of the entire negotiation game.
You’ll find helpful info on a range of topics from staging inspiration and productivity advice through to real-world assistance in getting the most out of your AV contracts. Bizzabo’s list-style posts about event management, marketing and engagement are enhanced by monthly interviews with event profs who are breaking the mold.
This month we spoke with Stephanie Hannah, the Director of Strategic Marketing at Trace3, about growing an event, running an awards show, and delivering a blockbuster conference experience. I originally contracted with Trace3 in 2011 to produce their annual EBC (Excellence Bracing Conference) and the first Outlier Award Gala.
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