Remove B2C Remove Contracts Remove Marketing
article thumbnail

Top Trends for Your Event’s Social Influencer Campaign

Velvet Chainsaw

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

B2C 370
article thumbnail

Vividink PR wins 3-year contract with East of England Arena & Events Centre

Event Industry News

In addition, its sister company, Vividfish, will be providing inbound marketing and lead generation services. “The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.” ” Paul Richardson, MD, Vividink PR & Social Media Ltd.,

Contracts 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Event planning terms glossary: 150+ event terms to know

SpotMe Blog

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a conference or a networking event are B2C events.

article thumbnail

How to Live Stream an Event in 2020

GEVME

Are you going to stream your event to clients (B2C) or other businesses (B2B)? In which case, you would be better off contracting a professional video streaming platform such as GEVME LIve. With many options in the market, it is important to take the time to compare different streaming solutions. What’s my budget?

2020 218
article thumbnail

Guest Blog: Influencers, can they improve the brand experience?

Event Industry News

In a world where attention spans are short and consumers are more critical of brands than ever , traditional marketers are increasingly embracing our craft. According to Business Insider’s Influencer Marketing (2018) report, the average influencer engagement rate is 5.7%, meanwhile it’s between 2% and 3% for brands.

B2C 103
article thumbnail

The ultimate guide to B2B events

Socio Events

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. From designing event content to choosing the right speakers, B2B marketers have a lot of important decisions to make. Where do you possibly begin? We’re here to help!

B2B 52
article thumbnail

Corporate Event Management Best Practices: 2018 Guide

Bizzabo

Live events have become a key part of marketing efforts for both B2B and B2C companies. However, unlike other marketing channels, some find it difficult to build a standardized process for events. The key to any successful marketing campaign is to make the process repeatable so that campaign success is always attainable.