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The events community can learn a lot from the B2Csocial landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. Also keep that in mind as your hire your videographers for your event, for year-round, shareable content.
Vividink PR & SocialMedia has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and socialmedia service. “The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.”
Are you going to stream your event to clients (B2C) or other businesses (B2B)? Third, you can quickly and effectively promote your event on socialmedia. In which case, you would be better off contracting a professional video streaming platform such as GEVME LIve. Do you want more exposure or more security?
You hold a B2C (business to consumer) event when your event caters to your business’ customers. For example, a conference or a networking event are B2C events. It’s a B2C event that can be in-person, hybrid, or virtual. It works in a similar way to a socialmedia feed. . Consumer show. Event tech.
They recognise the value live events can bring to the table from an engagement and authenticity perspective, and of late, the same can be said for socialmedia influencers. We know that socialmedia can be used to extend an event’s reach exponentially. So, why influencers?
Live events have become a key part of marketing efforts for both B2B and B2C companies. Socialmedia - The key for socialmedia campaigns for events is to maintain uniformity. Use the same hashtag and handle across platforms so people know how to refer to your event on socialmedia.
The differences between B2B marketing and B2C marketing B2B event marketing concentrates on generating B2B sales and finalizing contracts, but it also includes fostering connections with fellow industry professionals. On the flip side, there’s business-to-consumer (B2C) marketing. Simply put, the stakes are much higher.
Consumer Exhibitions Consumer exhibitions, also known as expos, are for a B2C target audience. Then you will need to market your exhibition by posting on your socialmedia pages to build anticipation for the event. Perform post-exhibition surveys, check the socialmedia buzz about your event, and how much revenue was generated.
You’ll find helpful info on a range of topics from staging inspiration and productivity advice through to real-world assistance in getting the most out of your AV contracts. With a big tech focus, you’ll find plenty of reads on socialmedia and apps, among more general event industry news. Techsytalk. Meetingsnet. Campaignlive.
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