Bizzabo

DECEMBER 17, 2018

55% of B2B organizations spend over 21% of marketing budgets are spent on events. 58% of B2B companies use event software at their events, compared to 54% of B2C companies. 5-8 weeks is the average time B2B companies spend planning events. 23% of B2B organizations primarily run live events for community building.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Eventscase Blog

FEBRUARY 8, 2024

Including attractive visual elements and testimonials from previous events can significantly increase interest. Promotion through Social Media and Online Media Social media plays a crucial role in the promotion of events. No technical skill is required at all.

Social Media 52

Social Media Advertising B2C Event Apps 52

Socio Events

FEBRUARY 28, 2023

Generally, event planners are broken up into three categories: Corporate event planners: Corporate event planning involves organizing internal events and meetings between businesses. These include corporate retreats, team-building events, and sales kickoffs.

2023 52

2023 Trade Shows Event Planning B2C 52

Social Tables

APRIL 23, 2019

Events involving drag queens are all about spoofing pop culture anyways, so names like Death Becomes Her: Drag Ghost Tours are delightfully appropriate for this audience. Or, if you’re throwing a corporate event, you can follow in the footsteps of the live digital presentation titled, “ Business Meeting?

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Social Media B2C Events Corporate Events 139

Bizzabo

JANUARY 15, 2019

Although not everyone is a fit for our client’s hiring needs, Betts can still be a thought leader in professional development and career growth by creating top-notch event and offline experiences. Emily Fullmer, Director of Global Events, GreenBook. Jasmine Cortez-Vera, Senior Manager - Marketing & Events, Knotel.

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2019 B2B B2C Events 102

SmartMeetings

AUGUST 27, 2019

Before planning your next corporate event, consider giving your entire staff a front row seat, and watch their attention and retention increase in the distraction-free surroundings of a theater.

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Apparel B2C Entertainment B2B 40

Converve

OCTOBER 27, 2017

We have selected several really well done event videos, from B2C music festivals to B2B corporate events. Although it isn’t enough these days just to place one clip per year. The fast-paced social media world demands a much higher frequency of digital ‘feeding’. Enjoy watching and gathering inspiration!

B2B 40

B2B B2C Social Media Events 40

Converve

OCTOBER 27, 2017

We have selected several really well done event videos, from B2C music festivals to B2B corporate events. Although it isn’t enough these days just to place one clip per year. The fast-paced social media world demands a much higher frequency of digital ‘feeding’. Enjoy watching and gathering inspiration!

B2B 40

B2B B2C Social Media Events 40

Bizzabo

MARCH 31, 2020

Almost every corporate event management strategy includes investor meetings and/or calls. Netflix hosts quarterly review events for its shareholders to keep them updated on organizational happenings. This one night only event allowed attendees to see the series before it was officially released. Source: TechCrunch.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products.

Marketing 77

Marketing Conference B2B Speakers 77

CadmiumCD

FEBRUARY 27, 2019

Events can be a loyalty-increasing activity. It doesn’t matter if it’s a corporate event , a B2B event, or a B2C marketing event. As long as people are attending the event, their loyalty can be increased.

B2C 45

B2C B2B Retail Social Media 45

Bizzabo

FEBRUARY 12, 2020

Enter the afterparty, a B2C and B2B event marketing trick that both gets people in the door and helps them have a good time once they arrive. Consider hosting an afterparty after your next event and watch attendee experience and the number of repeat ticket buyers increase. Because afterparties are fun.

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Bizzabo

JANUARY 24, 2020

The event features expert speaker sessions, hands-on workshops, product deep dives, and more. Their corporate event management team makes their programming so value-packed, in fact, that 83% of past attendees plan to return in 2020 and 91% rate the general session as either good or excellent. You're too busy for that.

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Bizzabo

NOVEMBER 30, 2018

If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Here are some common do’s, don’ts, and examples of real life corporate event ideas that will help you plan your next B2B extravaganza. Why B2B events?

B2B 70

B2B Trade Shows Food and Beverage B2C 70

Bizzabo

JUNE 19, 2019

Want to host amazing and imaginative events like Apple? Each of these 10 corporate event ideas listed in the article will teach you how. Keep reading to discover some of Apple's greatest b2c and b2b event marketing secrets and how to apply them to your own events. Flagship Events.

Trade Shows 63

Trade Shows 2019 Tech 2004 63

Bizzabo

AUGUST 1, 2019

Second question: how can your company jump on these trends and use them in its B2C or B2B event marketing strategy? Just like IBM tapped into the early morning dance party workout trend taking San Francisco by storm, your organization can plan a fun, trends-capitalizing event too. The IBM Food Truck. Source: YouTube.

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Speakers B2B 2019 Technology 56

zkipster

APRIL 19, 2017

I started my event management career as Production Assistant at Quintessentially Events before working my up to become one of the company’s Event Managers. This means that I organise a wide range of events from press and influencer events, to franchise partner and store manager conferences, to our staff parties.

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Bizzabo

NOVEMBER 6, 2019

All in all, it was a great event that inspired and empowered event goers in the emerging field of artificial intelligence. Key Takeaway: Create 2019 reminds us to always strive for innovation and to look for ways to push our industries forward with our company's B2C and B2B event marketing efforts. VidCon US 2019.

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2019 Entertainment Marketing Conference 49

Bizzabo

NOVEMBER 13, 2019

Key Takeaway: Both B2C and B2B event marketing is hard. One way to distinguish your events from the rest of the gatherings in your industry is to raise the stakes. Every event takes place on a specific college campus but is also broadcast live to watch parties on other college campuses around the country.

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Speakers 2019 Travel Fashion 48

Bizzabo

SEPTEMBER 26, 2019

The video was then broken down into smaller clips and shown during one of the largest American events of the year: the Super Bowl. Key Takeaway: Intuit: A Giant Story is a great example of stellar creativity and outside-the-box thinking for corporate event management.

Financial 48

Financial 2019 Speakers Sponsorships 48

Bizzabo

MARCH 14, 2019

Key Takeaway : If you have a valuable product or service, use your live event to provide additional proof that it lives up to the hype. A B2C-focused event, Adobe MAKE IT’s mission is to help young creatives make their art without having to overspend on tools. Key Takeaway : Not all of your event marketing has to be in-person.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Bizzabo

JULY 19, 2019

Slack also records each session and makes them available as on-demand trainings after the event has concluded, an evergreen content strategy that goes a long way towards building their SEO. When looking for corporate event ideas — including ideas for customer training events — we always recommend taking a look at Salesforce.

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Bizzabo

JUNE 15, 2018

Looking to build a corporate event management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. Promote The Event.

Corporate Events 79

Corporate Events Event Management Management 2018 79

Bizzabo

JANUARY 3, 2019

Here are 20 creative and outstanding real-world examples of VIP events you can draw inspiration from. To leave not stone unturned, this list includes B2B and B2C events. Add a VIP lounge to any existing event. Consider adding bonuses like early entry, priority seating, and free refreshments to your next VIP event.

Event Ideas 55

Event Ideas B2B Automotive 2018 55

Certain

OCTOBER 20, 2016

Event Marketer. Event Marketer is a great source for those who are creating the brand experience. This content is tailored towards both B2C and B2B event marketers and discusses technology, experiences, and how you can make your brand experience even better. Plannerwire is everything you need to know about events.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Endless Events

OCTOBER 19, 2018

G2Planet is an event management software company whose priority is to help others create data-driven events. On their blog, you’ll find great insights into digital marketing and experiential marketing for corporate events, as well as trade show presentation. Their Event Experts Interview series is also worth a look.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Bizzabo

NOVEMBER 27, 2019

This goes for both B2C and B2B event marketing strategies. Then design your entire event experience around these things. While they don't host many stand-alone events themselves, they are extremely active when it comes to experiential marketing initiatives and partnerships. How will your company do it?

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Bizzabo

MAY 2, 2019

Event Roadshow Ideas. Looking to take your show on the road and need a few corporate event ideas ? These 10 event roadshow ideas will provide plenty of inspiration for your next mobile conference. Event planning is a complicated business. Just remember to use event software. We've got you covered!

Sponsorships 51

Sponsorships Financial 2015 Food and Beverage 51

Bizzabo

AUGUST 30, 2019

It's an ambitious event that is made possible, at least in part, because of Forbes' impressive slate of sponsors. Key Takeaway: Who's sponsoring your next event? If the answer is no one, you may want to rethink your corporate event management style. Event sponsors will benefit your gatherings in multiple ways.

Healthcare 48

Healthcare 2019 Speakers B2C 48

Bizzabo

OCTOBER 8, 2018

It’s the same concept of leveraging Facebook groups but with a professional spin: Become part of a professional LinkedIn group with members that would naturally be interested in your events. This can be an especially good approach for B2B events. Lauren Sommers, Director of Corporate Events, Gainsight.

Social Media 74

Social Media Marketing Event Technology Speakers 74

Bizzabo

JANUARY 9, 2020

So use great stories in your B2C and B2B event marketing efforts to help humanize your brand and explain the benefits of attending your events. Key Takeaway: Earlier we talked about finding sponsors for your events. Now, let's flip that around and talk about sponsoring events hosted by other organizations.

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