This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Top-level corporateevent planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. As a bonus, here’s our free event planning checklist.
Another question is, “What does this mean for corporateevent planning?”—if MH claims to offer B2C and B2B operations that will help people and businesses use the Metaverse to their advantage. if it means anything at all. There’s a company that believes it means something now and will mean even more in the future.
As well as event running schedule, and all manifests and performer movements as you would for a conference, exhibition or awards evenings. Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different.
Before planning your next corporateevent, consider giving your entire staff a front row seat, and watch their attention and retention increase in the distraction-free surroundings of a theater.
Events involving drag queens are all about spoofing pop culture anyways, so names like Death Becomes Her: Drag Ghost Tours are delightfully appropriate for this audience. Or, if you’re throwing a corporateevent, you can follow in the footsteps of the live digital presentation titled, “ Business Meeting?
55% of B2B organizations spend over 21% of marketing budgets are spent on events. 58% of B2B companies use event software at their events, compared to 54% of B2C companies. 5-8 weeks is the average time B2B companies spend planning events. 23% of B2B organizations primarily run live events for community building.
Downes has over 15 years’ experience across both B2B and B2C in a mix of client and agency side roles, covering the UK & Ireland, Western Europe & Australia. Clive has appointed Gavin Downes to the role of Head of Strategy, based in their Dublin office.
Although not everyone is a fit for our client’s hiring needs, Betts can still be a thought leader in professional development and career growth by creating top-notch event and offline experiences. Emily Fullmer, Director of Global Events, GreenBook. Jasmine Cortez-Vera, Senior Manager - Marketing & Events, Knotel.
Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent. That's why nearly two-thirds of event pros plan to spend more on live events this year than last.
I started my event management career as Production Assistant at Quintessentially Events before working my up to become one of the company’s Event Managers. This means that I organise a wide range of events from press and influencer events, to franchise partner and store manager conferences, to our staff parties.
Almost every corporateevent management strategy includes investor meetings and/or calls. Netflix hosts quarterly review events for its shareholders to keep them updated on organizational happenings. This one night only event allowed attendees to see the series before it was officially released. Source: TechCrunch.
We have selected several really well done event videos, from B2C music festivals to B2B corporateevents. Although it isn’t enough these days just to place one clip per year. The fast-paced social media world demands a much higher frequency of digital ‘feeding’. Enjoy watching and gathering inspiration!
We have selected several really well done event videos, from B2C music festivals to B2B corporateevents. Although it isn’t enough these days just to place one clip per year. The fast-paced social media world demands a much higher frequency of digital ‘feeding’. Enjoy watching and gathering inspiration!
If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Here are some common do’s, don’ts, and examples of real life corporateevent ideas that will help you plan your next B2B extravaganza. Why B2B events?
Before planning your next corporateevent, consider giving your entire staff a front row seat, and watch their attention and retention increase in the distraction-free surroundings of a theater.
It also highlights the value of pre-event planning and communications, and rethinking surveys to include questions around what audiences enjoy most about both consumer and corporateevents. No two brands or events are the same, so the degree to which this strategy is incorporated will depend on these and other factors.
Want to host amazing and imaginative events like Apple? Each of these 10 corporateevent ideas listed in the article will teach you how. Keep reading to discover some of Apple's greatest b2c and b2b event marketing secrets and how to apply them to your own events. Flagship Events.
Enter the afterparty, a B2C and B2B event marketing trick that both gets people in the door and helps them have a good time once they arrive. Consider hosting an afterparty after your next event and watch attendee experience and the number of repeat ticket buyers increase. Because afterparties are fun.
The event features expert speaker sessions, hands-on workshops, product deep dives, and more. Their corporateevent management team makes their programming so value-packed, in fact, that 83% of past attendees plan to return in 2020 and 91% rate the general session as either good or excellent. You're too busy for that.
Generally, event planners are broken up into three categories: Corporateevent planners: Corporateevent planning involves organizing internal events and meetings between businesses. These include corporate retreats, team-building events, and sales kickoffs.
Events can be a loyalty-increasing activity. It doesn’t matter if it’s a corporateevent , a B2B event, or a B2C marketing event. As long as people are attending the event, their loyalty can be increased.
Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products.
Second question: how can your company jump on these trends and use them in its B2C or B2B event marketing strategy? Just like IBM tapped into the early morning dance party workout trend taking San Francisco by storm, your organization can plan a fun, trends-capitalizing event too. The IBM Food Truck. Source: YouTube.
Including attractive visual elements and testimonials from previous events can significantly increase interest. Promotion through Social Media and Online Media Social media plays a crucial role in the promotion of events. No technical skill is required at all.
Slack also records each session and makes them available as on-demand trainings after the event has concluded, an evergreen content strategy that goes a long way towards building their SEO. When looking for corporateevent ideas — including ideas for customer training events — we always recommend taking a look at Salesforce.
All in all, it was a great event that inspired and empowered event goers in the emerging field of artificial intelligence. Key Takeaway: Create 2019 reminds us to always strive for innovation and to look for ways to push our industries forward with our company's B2C and B2B event marketing efforts. VidCon US 2019.
Key Takeaway: Both B2C and B2B event marketing is hard. One way to distinguish your events from the rest of the gatherings in your industry is to raise the stakes. Every event takes place on a specific college campus but is also broadcast live to watch parties on other college campuses around the country.
The video was then broken down into smaller clips and shown during one of the largest American events of the year: the Super Bowl. Key Takeaway: Intuit: A Giant Story is a great example of stellar creativity and outside-the-box thinking for corporateevent management.
Key Takeaway : If you have a valuable product or service, use your live event to provide additional proof that it lives up to the hype. A B2C-focused event, Adobe MAKE IT’s mission is to help young creatives make their art without having to overspend on tools. Key Takeaway : Not all of your event marketing has to be in-person.
Here are 20 creative and outstanding real-world examples of VIP events you can draw inspiration from. To leave not stone unturned, this list includes B2B and B2Cevents. Add a VIP lounge to any existing event. Consider adding bonuses like early entry, priority seating, and free refreshments to your next VIP event.
Event Marketer. Event Marketer is a great source for those who are creating the brand experience. This content is tailored towards both B2C and B2B event marketers and discusses technology, experiences, and how you can make your brand experience even better. Plannerwire is everything you need to know about events.
G2Planet is an event management software company whose priority is to help others create data-driven events. On their blog, you’ll find great insights into digital marketing and experiential marketing for corporateevents, as well as trade show presentation. Their Event Experts Interview series is also worth a look.
This goes for both B2C and B2B event marketing strategies. Then design your entire event experience around these things. While they don't host many stand-alone events themselves, they are extremely active when it comes to experiential marketing initiatives and partnerships. How will your company do it?
Event Roadshow Ideas. Looking to take your show on the road and need a few corporateevent ideas ? These 10 event roadshow ideas will provide plenty of inspiration for your next mobile conference. Event planning is a complicated business. Just remember to use event software. We've got you covered!
It's an ambitious event that is made possible, at least in part, because of Forbes' impressive slate of sponsors. Key Takeaway: Who's sponsoring your next event? If the answer is no one, you may want to rethink your corporateevent management style. Event sponsors will benefit your gatherings in multiple ways.
It’s the same concept of leveraging Facebook groups but with a professional spin: Become part of a professional LinkedIn group with members that would naturally be interested in your events. This can be an especially good approach for B2B events. Lauren Sommers, Director of CorporateEvents, Gainsight.
Looking to build a corporateevent management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporateevent management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. Promote The Event.
So use great stories in your B2C and B2B event marketing efforts to help humanize your brand and explain the benefits of attending your events. Key Takeaway: Earlier we talked about finding sponsors for your events. Now, let's flip that around and talk about sponsoring events hosted by other organizations.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content