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Top-level corporateevent planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. As a bonus, here’s our free event planning checklist.
55% of B2B organizations spend over 21% of marketing budgets are spent on events. 58% of B2B companies use event software at their events, compared to 54% of B2C companies. 5-8 weeks is the average time B2B companies spend planning events. 23% of B2B organizations primarily run live events for community building.
To shed some light on the biggest event trends of 2019, we collected predictions from 23 event experts. Values-based events. Intimate events. Eventapps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Artificial intelligence. Cybersecurity.
Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. The MeetingPlay blog is an exploration of event technology – perfectly fitting for an eventapp company! Their Event Experts Interview series is also worth a look. MeetingPlay. Campaignlive.
Including attractive visual elements and testimonials from previous events can significantly increase interest. Promotion through Social Media and Online Media Social media plays a crucial role in the promotion of events. No technical skill is required at all.
Generally, event planners are broken up into three categories: Corporateevent planners: Corporateevent planning involves organizing internal events and meetings between businesses. These include corporate retreats, team-building events, and sales kickoffs. Want to learn more?
Event Marketer. Event Marketer is a great source for those who are creating the brand experience. This content is tailored towards both B2C and B2B event marketers and discusses technology, experiences, and how you can make your brand experience even better. Plannerwire is everything you need to know about events.
Looking to build a corporateevent management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporateevent management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. Promote The Event.
So powerful in fact, that event technology can increase attendance at your event by 20% while lowering costs by up to 30%. But, what is event technology and why should you care about it? Event technology is any use of technology at an event — from a registration website and eventapp to event analytics.
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