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Top-level corporateevent planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
Values-based events. Intimate events. Event apps. For the more information and expert advice, download the EventMarketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of EventMarketing, SEMrush.
The examples of their imaginative eventmarketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.
G2Planet is an event management software company whose priority is to help others create data-driven events. On their blog, you’ll find great insights into digital marketing and experiential marketing for corporateevents, as well as trade show presentation. Do you love the tech aspects of events?
If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Here are some common do’s, don’ts, and examples of real life corporateevent ideas that will help you plan your next B2B extravaganza. Why B2B events? Source: JetBlue.
Knowing this, Netflix planned a creative eventmarketing activation to celebrate and promote the release of the Gilmore Girls reunion season. Almost every corporateevent management strategy includes investor meetings and/or calls. pic.twitter.com/CX4cjtUqQy — Old Dominion University (@ODU). October 5, 2016.
Want to host amazing and imaginative events like Apple? Each of these 10 corporateevent ideas listed in the article will teach you how. Apple’s eventmarketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Flagship Events.
Learn all about Bon Appetit's unique approach to eventmarketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit has also begun investing in live events and creative marketing activations to help promote its brand. Sound good? Then let's get started!
The event features expert speaker sessions, hands-on workshops, product deep dives, and more. Their corporateevent management team makes their programming so value-packed, in fact, that 83% of past attendees plan to return in 2020 and 91% rate the general session as either good or excellent. You're too busy for that.
Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar eventmarketing strategy. In this article, we'll explore 11 different events and experiential marketing activations that Baidu uses to promote its services and products all while serving its customers.
Throngs of interested folks tuned in to watch the event and the marketing campaign allowed IBM to showcase the power of its technology in an extremely fun and engaging way. Key Takeaway: This is a great example of a company thinking outside the box when it comes to eventmarketing. 12 Imaginative Events From Atlassian.
Slack also records each session and makes them available as on-demand trainings after the event has concluded, an evergreen content strategy that goes a long way towards building their SEO. When looking for corporateevent ideas — including ideas for customer training events — we always recommend taking a look at Salesforce.
Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products.
Document your event planning process, from initial idea to full-fledged conference and let your audience come along for the ride. They'll appreciate the backstage pass and you'll get plenty of content to help with eventmarketing. The New York Times Travel Show is the largest event of its kind. Source: TravelPulse.
The video was then broken down into smaller clips and shown during one of the largest American events of the year: the Super Bowl. Key Takeaway: Intuit: A Giant Story is a great example of stellar creativity and outside-the-box thinking for corporateevent management. The entire event was free to attend. The best part?
Events can be a loyalty-increasing activity. It doesn’t matter if it’s a corporateevent , a B2B event, or a B2Cmarketingevent. As long as people are attending the event, their loyalty can be increased.
Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing eventmarketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.
Here are 20 creative and outstanding real-world examples of VIP events you can draw inspiration from. To leave not stone unturned, this list includes B2B and B2Cevents. Add a VIP lounge to any existing event. You can even attach these incentives to corporateevent ideas you already have. Source: MLB.
Because of this, it is hard to maintain a well-kept marketing resource library that has up-to-date and relevant information for all your marketing needs. Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and eventmarketers.
Looking to build a corporateevent management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporateevent management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. Promote The Event.
Keep reading to learn the secrets behind Twitter's most successful events and experiential marketing activations as well as how you can use them to supercharge your own eventmarketing efforts. This goes for both B2C and B2B eventmarketing strategies. Source: EventMarketer.
The stage is set, the speakers are prepped, your staff is ready—but if you can't get enough bodies to your event, it's all for naught. We're all too aware of this challenge that eventmarketers and professionals face. Technology has the power to propel the way we do business — events are no exception.
Today, Forbes hosts many different gatherings and event types. That way you can learn to host amazing events just like Forbes. 12 Forbes EventMarketing Examples. It's an ambitious event that is made possible, at least in part, because of Forbes' impressive slate of sponsors. Forbes Under 30 Summit. Source: Forbes.
Key Takeaway: Looking for new eventmarketing ideas. So use great stories in your B2C and B2B eventmarketing efforts to help humanize your brand and explain the benefits of attending your events. Key Takeaway: Earlier we talked about finding sponsors for your events. Embrace storytelling!
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