SmartMeetings

AUGUST 27, 2019

Whether it’s an annual meeting, executive address or employee or customer appreciation event, employers can use leverage these venues to motivate their work force and consumers in an unforgettable way. Furthermore, live in-person training or customer events can be expensive, particularly for large audiences spread out geographically.

Apparel 89

Apparel B2C Entertainment B2B 89

Event Industry News

FEBRUARY 25, 2019

Downes has over 15 years’ experience across both B2B and B2C in a mix of client and agency side roles, covering the UK & Ireland, Western Europe & Australia. They are part of FIRST | Global Events Agency who also have offices in London, New York, Los Angeles and Singapore.

B2C 56

B2C B2B Sponsorships Corporate Events 56

zkipster

APRIL 19, 2017

PANDORA is a favorite name in jewellery, and their event team works around the clock to create lavish events that match the beautiful designs. Martina Berlin, Senior Event Manager at PANDORA UK, shares an inside look at what it takes to stay on top of the luxury events world. Hi Martina, tell us a bit about yourself.

Negotiating 88

Negotiating B2C 2008 Event Management 88

Bizzabo

MARCH 31, 2020

Learn how to host a must-attend event like industry titan, Netflix. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Unfortunately, the event has been postponed due to the novel coronavirus. Be like Netfix and bravely tackle niche topics with your events.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Bizzabo

NOVEMBER 27, 2019

Twitter hosts a number of unique events and experiential marketing initiatives every year. It's also taken its penchant for unique and creative ideas and applied them to its event strategy , which we'll explore in this article. The event aimed to bring the Twitter conversation into the real world. Cannes Lions. Source: BizBash.

2019 72

2019 Advertising 2006 Events 72

G2Planet

JANUARY 16, 2019

Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent. That's why nearly two-thirds of event pros plan to spend more on live events this year than last.

B2C 33

B2C B2B Corporate Events Marketing 33

Bizzabo

NOVEMBER 30, 2018

Learn about the most popular event types for achieving business goals. All B2B event types are usually centered around a concerted effort to achieve common business goals. These types of events are defined by their target audience. Why B2B events? B2B event marketing is just as important as B2C events.

B2B 70

B2B Trade Shows Food and Beverage Conference 70

Bizzabo

JUNE 19, 2019

Want to host amazing and imaginative events like Apple? Each of these 10 corporate event ideas listed in the article will teach you how. Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Flagship Events.

Trade Shows 63

Trade Shows 2019 Tech 2004 63

Bizzabo

JANUARY 24, 2020

Learn the secrets behind Twilio's most creative events with these 12 real-life examples and actionable takeaways. Besides just technology, Twilio is also known for hosting some pretty imaginative events. Besides just technology, Twilio is also known for hosting some pretty imaginative events. Talk about killer event branding !

2020 62

2020 2019 Speakers 2018 62

Converve

OCTOBER 27, 2017

Most event organizers have recognized how important video content is in making people aware of an event. News streams jump between content as it wants - in order to grab their attention, event organizers need to have attractive moving-image content. The classic is of course the picture or video diary of the event.

B2B 40

B2B B2C Social Media Events 40

Converve

OCTOBER 27, 2017

Most event organizers have recognized how important video content is in making people aware of an event. News streams jump between content as it wants - in order to grab their attention, event organizers need to have attractive moving-image content. The classic is of course the picture or video diary of the event.

B2B 40

B2B B2C Social Media Events 40

Bizzabo

FEBRUARY 12, 2020

Learn all about Bon Appetit's unique approach to event marketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit has also begun investing in live events and creative marketing activations to help promote its brand. Sound good? Then let's get started! What's not to love?

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2011 2012 B2C Marketing 63

Bizzabo

JULY 19, 2019

Take a look at these 10 real life event ideas that will help you strategize your next customer training events. That's why we suggest hosting customer training events. What is a Customer Training Event? A customer training event is exactly what it sounds like: an event that trains customers to use a company's products.

Event Ideas 65

Event Ideas 2019 Events B2C 65

Bizzabo

AUGUST 1, 2019

There's a lot to learn from these 12 highly influential IBM events! But did you know it's also an events powerhouse? In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. Instead, they partner with the event by renting a booth. IBM Is Making.

Speakers 56

Speakers B2B 2019 Technology 56

Socio Events

FEBRUARY 28, 2023

Have you ever wondered how to become an event planner? In this blog, we’ll walk you through exactly what you need to know about working in the rapidly growing event planning industry. From the perks of the job to tricks of the trade, let’s explore everything an aspiring event planner needs to become a certified professional.

2023 52

2023 Trade Shows Event Planning B2C 52

CadmiumCD

FEBRUARY 27, 2019

Events can be a loyalty-increasing activity. It doesn’t matter if it’s a corporate event , a B2B event, or a B2C marketing event. As long as people are attending the event, their loyalty can be increased. The content of a post-event thank you letter usually follows a set of norms.

B2C 45

B2C B2B Retail Social Media 45

Eventscase Blog

FEBRUARY 8, 2024

The success of any event lies in its ability to attract and retain an engaged audience. In the digital age, online ticketing has become an indispensable tool for event organisers, providing global reach, transactional efficiency, and valuable data collection about attendees.

Social Media 52

Social Media Advertising B2C Event Apps 52

Bizzabo

NOVEMBER 6, 2019

Learn how the Chinese tech giant, Baidu, uses different event types and experiential marketing campaigns to promote its web-based products and services. Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar event marketing strategy. Create 2019.

2019 49

2019 Entertainment Marketing Conference 49

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Then we’ll get into the Partner Hacker story.”

Marketing 77

Marketing Conference B2B Speakers 77

Bizzabo

SEPTEMBER 26, 2019

Learn about Intuit’s event strategy and how you can improve your company's in-person and digital gatherings through these great examples. 12 Imaginative Events from Intuit. Quickbooks is one of Intuit's flagship products and Quickbooks Connect is the company's largest annual event. Quickbooks Connect. Source: Quickbooks Connect.

Financial 48

Financial 2019 Speakers Sponsorships 48

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. And although Adobe has become one of the world’s leading software and technology companies, they still prioritize live events as a major part of their marketing strategy.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Bizzabo

NOVEMBER 13, 2019

Learn how the New York Times hosts amazing events that always keep audiences coming back for more! It's also a world-class event host. In this article, we'll explore 12 imaginative events from the New York Times and identify key takeaways from each. Key Takeaway: Consider making technology a focal point of your event.

Speakers 48

Speakers 2019 Travel Fashion 48

Bizzabo

MAY 2, 2019

Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.

Sponsorships 51

Sponsorships Financial 2015 Travel 51

Bizzabo

JANUARY 3, 2019

Learn how to impress customers, prospects and other stakeholders with these impressive VIP event ideas. No matter what industry you’re in, you have certain decision-makers and clients who deserve celebration with a special event, an invite-only networking opportunity, or some other exclusive VIP gift. What is a VIP event?

Event Ideas 55

Event Ideas B2B Automotive 2018 55

SmartMeetings

AUGUST 27, 2019

Whether it’s an annual meeting, executive address or employee or customer appreciation event, employers can use leverage these venues to motivate their work force and consumers in an unforgettable way. Furthermore, live in-person training or customer events can be expensive, particularly for large audiences spread out geographically.

Apparel 40

Apparel B2C Entertainment B2B 40

Bizzabo

OCTOBER 8, 2018

Looking to drive more attendance at your next event? Welcome to the most comprehensive guide to increasing event ticket sales on the web. No where is that more evident than when it comes to trying to sell out an event. We're all too aware of this challenge that event marketers and professionals face. Pricing Tips.

Social Media 74

Social Media Marketing Event Technology Speakers 74

Certain

OCTOBER 20, 2016

Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and event marketers. Event Planners. Endless Entertainment is an event production company and they know a thing or two about planning events. Special Events.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Social Tables

APRIL 23, 2019

Events bring people together to enjoy new experiences. The right event name can solidify your event brand, convey your mission, and help fans (new and old) find you. Do you know how to choose an event name? What makes an event name “good”? What’s your event all about? There are lots of opinions about this.

Social Media 139

Social Media Events B2C Corporate Events 139

Endless Events

OCTOBER 19, 2018

After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. You can find bigger and better ways to deploy events, the latest in event tech, and follow where other event profs’ careers are taking them. Endless Events.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Bizzabo

AUGUST 30, 2019

Did you know that Forbes, the respected publishing company, hosts many stellar events? But in its 102 year history, the publishing company has also branched out and started offering content in other formats — most notably, live events. Today, Forbes hosts many different gatherings and event types. Forbes Under 30 Summit.

Healthcare 48

Healthcare 2019 Speakers Conference 48

Bizzabo

JANUARY 9, 2020

USA Today knows a thing or two about hosting successful events. Learn the top tricks and best practices they use and how to apply them to your own event strategy. It also hosts numerous events throughout the year. All in all, the Wine and Food Experience is an excellent annual event. That's quite the daily reach!

Sports 62

Sports 2016 B2C Entertainment 62