Event Industry News

FEBRUARY 25, 2019

Downes has over 15 years’ experience across both B2B and B2C in a mix of client and agency side roles, covering the UK & Ireland, Western Europe & Australia. Clive has appointed Gavin Downes to the role of Head of Strategy, based in their Dublin office.

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Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant. Adobe Symposium.

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Smart Meetings

JUNE 21, 2022

Another question is, “What does this mean for corporate event planning?”—if MH claims to offer B2C and B2B operations that will help people and businesses use the Metaverse to their advantage. Farr says it’s expected to open this summer, but with the recent downturn of the crypto market, he isn’t certain.

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zkipster

APRIL 19, 2017

I started my event management career as Production Assistant at Quintessentially Events before working my up to become one of the company’s Event Managers. I mainly look after the company’s B2B events across our different departments: PR, Marketing, Online Marketing, Retail Development, Training and HR.

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Bizzabo

MARCH 31, 2020

What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Netflix is a Joke Fest. October 5, 2016.

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G2Planet

JANUARY 16, 2019

Events are often the single largest expense in a B2B marketing budget (and a significant expense for B2C marketers as well), but can provide a return of $3 to $5 for every dollar spent. That's why nearly two-thirds of event pros plan to spend more on live events this year than last.

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Bizzabo

NOVEMBER 30, 2018

If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Here are some common do’s, don’ts, and examples of real life corporate event ideas that will help you plan your next B2B extravaganza. Why B2B events?

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Bizzabo

FEBRUARY 12, 2020

Learn all about Bon Appetit's unique approach to event marketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit has also begun investing in live events and creative marketing activations to help promote its brand. Bite Me" Marketing Activation. Sound good?

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Eventscase Blog

FEBRUARY 8, 2024

It also facilitates the implementation of targeted marketing strategies, such as audience segmentation and personalised email campaigns, thus optimising the reach and effectiveness of event promotion. Choosing the Right Platform Choosing a ticketing platform is crucial to sell event tickets online.

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Bizzabo

JUNE 19, 2019

Want to host amazing and imaginative events like Apple? Each of these 10 corporate event ideas listed in the article will teach you how. Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Flagship Events.

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SmartMeetings

AUGUST 27, 2019

Whether it’s an annual meeting, executive address or employee or customer appreciation event, employers can use leverage these venues to motivate their work force and consumers in an unforgettable way. He spent many years in experiential staffing as well as affiliate sales and marketing with both Comcast and TechTV.

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Converve

OCTOBER 27, 2017

We have selected several really well done event videos, from B2C music festivals to B2B corporate events. Now one of the most important B2B events for digital marketing is the Dmexco in Cologne. Although it isn’t enough these days just to place one clip per year. Enjoy watching and gathering inspiration!

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Converve

OCTOBER 27, 2017

We have selected several really well done event videos, from B2C music festivals to B2B corporate events. Now one of the most important B2B events for digital marketing is the Dmexco in Cologne. Although it isn’t enough these days just to place one clip per year. Enjoy watching and gathering inspiration!

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B2B B2C Social Media Events 40

Bizzabo

AUGUST 1, 2019

But did you know it's also an events powerhouse? In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. In 2011, IBM crafted a truly brilliant marketing campaign named Jeopardy: The IBM Challenge. Source: IBM. Source: YouTube. IBM Is Making. Source: IBM.

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Bizzabo

JANUARY 24, 2020

The event features expert speaker sessions, hands-on workshops, product deep dives, and more. Their corporate event management team makes their programming so value-packed, in fact, that 83% of past attendees plan to return in 2020 and 91% rate the general session as either good or excellent. You're too busy for that.

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Bizzabo

NOVEMBER 6, 2019

Learn how the Chinese tech giant, Baidu, uses different event types and experiential marketing campaigns to promote its web-based products and services. Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar event marketing strategy. Create 2019.

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Bizzabo

JULY 19, 2019

A customer training event is exactly what it sounds like: an event that trains customers to use a company's products. They're also known as workshops, bootcamps, and seminars (depending on the company hosting them) and serve as a solid bottom of the marketing funnel content type. Because they're incredibly valuable!

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CadmiumCD

FEBRUARY 27, 2019

Events can be a loyalty-increasing activity. It doesn’t matter if it’s a corporate event , a B2B event, or a B2C marketing event. As long as people are attending the event, their loyalty can be increased.

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Socio Events

FEBRUARY 28, 2023

Generally, event planners are broken up into three categories: Corporate event planners: Corporate event planning involves organizing internal events and meetings between businesses. These include corporate retreats, team-building events, and sales kickoffs.

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Bizzabo

SEPTEMBER 26, 2019

They also create some pretty amazing experiential marketing moments, some of which we'll dissect in this article. 12 Imaginative Events from Intuit. Quickbooks is one of Intuit's flagship products and Quickbooks Connect is the company's largest annual event. The entire event was free to attend. Quickbooks Connect.

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Financial 2019 Speakers Sponsorships 48

Bizzabo

NOVEMBER 13, 2019

Document your event planning process, from initial idea to full-fledged conference and let your audience come along for the ride. They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing. The New York Times Travel Show is the largest event of its kind. Source: TravelPulse.

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Certain

OCTOBER 20, 2016

Want to increase and update your marketing resources library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. From SEO toolsets to improving search rankings and driving traffic, Moz’s product helps marketers near and far. Content Marketing Institute.

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Bizzabo

JANUARY 3, 2019

In addition to showing your attendees gratitude, a VIP event can help build relationships and memories that will last for years to come. What is a VIP event? A VIP event is, like most other in-person marketing events, a chance to connect with key customers, prospects and other stakeholders. Source: The Points Guy.

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Bizzabo

JUNE 15, 2018

Looking to build a corporate event management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies.

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Endless Events

OCTOBER 19, 2018

You might be aware that Bizzabo provides event management software, but they are also committed to sharing advice and inspiration for event planners everywhere. Bizzabo’s list-style posts about event management, marketing and engagement are enhanced by monthly interviews with event profs who are breaking the mold.

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Bizzabo

MAY 2, 2019

Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.

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Financial Sponsorships 2015 Travel 51

Bizzabo

NOVEMBER 27, 2019

Twitter hosts a number of unique events and experiential marketing initiatives every year. Keep reading to learn the secrets behind Twitter's most successful events and experiential marketing activations as well as how you can use them to supercharge your own event marketing efforts. Source: Event Marketer.

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Bizzabo

OCTOBER 8, 2018

The stage is set, the speakers are prepped, your staff is ready—but if you can't get enough bodies to your event, it's all for naught. We're all too aware of this challenge that event marketers and professionals face. Event Technology Tips. Email Marketing Tips. Content Marketing Tips. Video Marketing Tips.

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Bizzabo

AUGUST 30, 2019

Today, Forbes hosts many different gatherings and event types. That way you can learn to host amazing events just like Forbes. 12 Forbes Event Marketing Examples. The entire goal of the event is to encourage attendees to move from talk to action and market their companies with authenticity, trust, and purpose.

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Healthcare 2019 Speakers Conference 48

Bizzabo

JANUARY 9, 2020

Key Takeaway: Looking for new event marketing ideas. So use great stories in your B2C and B2B event marketing efforts to help humanize your brand and explain the benefits of attending your events. What America Wants" Marketing Campaign. That's easy: whatever will be enjoyed by your target market.

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