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In 2020, events are going to become an even stronger pillar of B2B and B2Cmarketing. Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. Eventmarketing automation.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an eventapp. Check-in apps.
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2Cmarketers organized in person events in 2022 In 2022 , 33.5 Did you know: According to Agency EA , 90% of B2B marketers and 70% of B2Cmarketers organized in person events in 2022 In 2022 , 33.5
Welcome to your guide to eventmarketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is EventMarketing? Eventmarketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M
In this guide, we will review how enterprise organizations can approach eventmarketing with actionable tips and concrete examples. What is Enterprise EventMarketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).
G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile EventApps Report. Event speakers are essential to a successful eventmarketing strategy. Because it gets results. Make sure you have questions pre-planned.
Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise eventmarketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise EventMarketing.
Values-based events. Intimate events. Eventapps. For the more information and expert advice, download the EventMarketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of EventMarketing, SEMrush.
A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined eventmarketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is eventmarketing?
Explore successful strategies employed by other verticals, such as business-to-business (B2B), business-to-consumer (B2C) companies, and nonprofit organizations, to adapt and implement innovative revenue-generation ideas. Sell ad space Provide opportunities for vendors to advertise their products or services during events.
We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and eventmarketing needs. Read on to learn the in’s and out’s of event engagement.
Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community.
Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. The MeetingPlay blog is an exploration of event technology – perfectly fitting for an eventapp company! EventMarketer. MeetingPlay.
For instance, B2B networking is very different from B2C. At a B2B event, attendees are focused on making new professional connections and nurturing existing business relationships. During a B2Cevent, on the other hand, attendees are more interested in finding personal connections (i.e., Leverage a custom eventapp.
How do I promote an event to event professionals? Let me give it one last try with a B2Cevent. Does this mean that there’s no consideration given to the in-person audience who are part of hybrid events? And how can it leave out mobile eventapps ? Should I get an eventapp for my hybrid event
You need to make sure you and your team understand well the essence of eventmarketing. Eventmarketing means promoting your brand or product through events. It is being often confused with event promotion, which is simply the promotion of an event, not the whole organization. 4 An eventapp.
Because of this, it is hard to maintain a well-kept marketing resource library that has up-to-date and relevant information for all your marketing needs. Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and eventmarketers.
Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. However, unlike other marketing channels, some find it difficult to build a standardized process for events.
The stage is set, the speakers are prepped, your staff is ready—but if you can't get enough bodies to your event, it's all for naught. We're all too aware of this challenge that eventmarketers and professionals face. Technology has the power to propel the way we do business — events are no exception.
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