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In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. From determining and meeting event targets to choosing a top planning software to use – there is simply too much to focus on.
Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.
Of course, experiential marketing is not only about the event or the experience itself but also about providing rich opportunities for content creation and social sharing. And nowadays, events and experiences are more popular than ever! Just keep in mind that your webinars will be easier to host with a proper virtual event platform.
G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile EventApps Report. Event speakers are essential to a successful event marketing strategy. How do you keep your event speakers happy? Because it gets results.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.
Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019. Event Technology.
Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. As a bonus, here’s our free event planning checklist.
Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. to cover your event costs. Co-host the event.
Learn about the biggest event trends that will dominate the space in 2019 from experienced industry professionals. A recent report on 2019 event trends shows that events are more effective for achieving business goals than ever before. Plus, organizations are investing more in events this year than they did last year.
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Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.
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In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? Specifically, enterprise event marketing enables these organizations to unify their goals, analyze their processes and optimize these processes on a cross-team basis.
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Whether it be career advice during happy hour or an exchange of ideas over lunch, networking opportunities are an essential part of any successful event. Attendees often need a little encouragement, especially at in-person networking events. In fact, networking is the biggest reason why people attend events, according to Skift.
If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We have a solution for you — this guide to awesome and free event planning resources. For more information, check out our event resources home.
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This got me really excited and curious about the possibilities of using AI in events! What impact can ChatGPT have in the event space? When I gave it event-related prompts, the answers were quite intriguing. Generate a list of 10 event sponsors for the fintech industry The list surely got narrowed down with more relevant names.
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Build a giant eventapp company? We were going to build Google AdWords for conference advertisers on the back of our event footprint (alas, it didn’t work). But at our best, we were unstoppable, and determined to pull the thousand+ year old industry of live events, kicking and screaming, into the future.
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You need to find a brilliant idea to make your event happen with a full list of attendees. How to attract a crowd to your event in 3 weeks or less? It is not only about a single success of an event but about your position and boss’s appreciation. Why should you even organize events? What can you offer with your event?
Let me ask you a question about your last major event or conference. How do you define Event Success? How well did your last event do? Yeah, it did very well” or “ The event was amazing” in that case, how good is good? The fact is event managers or event professionals should define an event success in a holistic way.
Picture this: you’ve spent the last six to twelve months organizing an event, coordinating logistics, and scheduling your content. A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. What is event marketing?
Have you ever wondered how to become an event planner? In this blog, we’ll walk you through exactly what you need to know about working in the rapidly growing event planning industry. From the perks of the job to tricks of the trade, let’s explore everything an aspiring event planner needs to become a certified professional.
Looking to drive more attendance at your next event? Welcome to the most comprehensive guide to increasing event ticket sales on the web. No where is that more evident than when it comes to trying to sell out an event. We're all too aware of this challenge that event marketers and professionals face. Pricing Tips.
At least, according to a recent survey from the event management technology company Bizzabo that showed in-person conferences are once again the darling for attendees and organizers alike. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences? Live events are the main crux and that has always been the case.
Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and event marketers. Event Planners. Endless Entertainment is an event production company and they know a thing or two about planning events. Special Events.
If you plan events for B2B companies, you know that exhibiting at industry events is critical to driving brand awareness, generating new leads for your sales team, and engaging with existing customers. Craft an Immersive Pop-Up Experience Your booth is an opportunity to create your own branded world.
After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. You can find bigger and better ways to deploy events, the latest in event tech, and follow where other event profs’ careers are taking them. Endless Events.
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