Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

Eventmobi

JUNE 16, 2023

Start by building an event budget around ROI, setting goals for the amount of revenue you want to drive per dollar spent, and finding opportunities to drive revenue without spending anything at all. You don’t have to rely on traditional marketing tactics anymore.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Smart Meetings

AUGUST 16, 2023

Smart Meeting spoke with Lauren McCullough, vice president of marketing for Bizzabo , to discuss the major takeaways of the survey and what it could mean for the future of the industry. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences? Live events are the main crux and that has always been the case.

B2B 98

B2B Conference B2C Event Tech 98

Bizzabo

JANUARY 15, 2019

A recent report on 2019 event trends shows that events are more effective for achieving business goals than ever before. The vast majority of marketers consider live events to comprise the most critical marketing channel over content marketing, email marketing, paid ads and other channels. Event apps.

2019 102

2019 B2B B2C Events 102

Eventbase

AUGUST 21, 2018

What are the top trends in event tech this year? Big brands are taking innovative approaches to provide attendees highly personalized experiences at their largest events. Experiential marketing continues to be a major driver of engagement, providing attendees with an immersive, hands-on experience. What’s next?

2018 75

2018 Event Technology Technology B2C 75

Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Bizzabo

AUGUST 22, 2018

If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We have a solution for you — this guide to awesome and free event planning resources. For more information, check out our event resources home.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community.

Social Media 60

Social Media B2B B2C Advertising 60

Socio Events

NOVEMBER 22, 2022

For instance, B2B networking is very different from B2C. At a B2B event, attendees are focused on making new professional connections and nurturing existing business relationships. During a B2C event, on the other hand, attendees are more interested in finding personal connections (i.e., Leverage a custom event app.

B2C 52

B2C B2B Event Apps Events 52

Eventscase Blog

FEBRUARY 8, 2024

It also facilitates the implementation of targeted marketing strategies, such as audience segmentation and personalised email campaigns, thus optimising the reach and effectiveness of event promotion. Choosing the Right Platform Choosing a ticketing platform is crucial to sell event tickets online.

Social Media 52

Social Media Advertising B2C Event Apps 52

EventTechBrief

OCTOBER 21, 2019

Once we hit product market fit and hyper-growth in early 2013, we really went for it. Build a giant event app company? We were going to build Google AdWords for conference advertisers on the back of our event footprint (alas, it didn’t work). DoubleDutch was not that. Not big enough. And so forth.

B2B 100

B2B 2016 B2C 2013 100

Nunify

FEBRUARY 12, 2023

Would you know if Mastercard is open to event sponsorship ? Do you know who to reach in the marketing or sponsorship department ? These are good suggestions if you are starting your career as an event professional. Let’s move to another aspect of seeking sponsorship for events which is 5. How do I promote a wedding?

Sponsorships 52

Sponsorships Event Apps 2023 Tech 52

Eventory

JULY 5, 2018

You need to make sure you and your team understand well the essence of event marketing. Event marketing means promoting your brand or product through events. It is being often confused with event promotion, which is simply the promotion of an event, not the whole organization. 1 Email Marketing.

Social Media 66

Social Media Advertising Speakers Marketing 66

Momencio

OCTOBER 1, 2023

When it comes to events, organizations can use personalization to increase attendee engagement, happiness, and loyalty and promote event attendance and revenue. How can you customize your B2C or B2B events now? Here’s a step-by-step approach to providing customized experiences for your event attendees: 7.

B2C 52

B2C B2B Technology Events 52

Certain

OCTOBER 20, 2016

Want to increase and update your marketing resources library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. From SEO toolsets to improving search rankings and driving traffic, Moz’s product helps marketers near and far. Content Marketing Institute.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Socio Events

FEBRUARY 28, 2023

Generally, event planners are broken up into three categories: Corporate event planners: Corporate event planning involves organizing internal events and meetings between businesses. These include corporate retreats, team-building events, and sales kickoffs. Check out our guide to the top event tech trends.

2023 52

2023 Trade Shows Event Planning B2C 52

Endless Events

OCTOBER 19, 2018

You might be aware that Bizzabo provides event management software, but they are also committed to sharing advice and inspiration for event planners everywhere. Bizzabo’s list-style posts about event management, marketing and engagement are enhanced by monthly interviews with event profs who are breaking the mold.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Bizzabo

JUNE 15, 2018

Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. However, unlike other marketing channels, some find it difficult to build a standardized process for events.

Corporate Events 79

Corporate Events Event Management Management 2018 79

Bizzabo

OCTOBER 8, 2018

The stage is set, the speakers are prepped, your staff is ready—but if you can't get enough bodies to your event, it's all for naught. We're all too aware of this challenge that event marketers and professionals face. Event Technology Tips. Email Marketing Tips. Content Marketing Tips. Video Marketing Tips.

Social Media 74

Social Media Marketing Event Technology Speakers 74