The Mistakes I Made; Reflections on Nine Years.
EventTechBrief
OCTOBER 21, 2019
Build a giant event app company? We were going to build Google AdWords for conference advertisers on the back of our event footprint (alas, it didn’t work). Not enough focus on sustainable, cost effective demandgen; when your cost of capital is low, it’s easy to throw $$ at SDR, PPC, and other high cost channels.
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