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In other words, you need to make the most of your company’s presence at every event–which is something planner Alistair Fernandes has quite the knack for, honed over 16 years at events including IMEX America , BCTECHSummit , and DiscoveryX Conference and TradeShow. This thoughtful touch will resonate with your audience.
Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an eventapp. Check-in apps.
55% of B2B organizations spend over 21% of marketing budgets are spent on events. 58% of B2B companies use event software at their events, compared to 54% of B2C companies. 5-8 weeks is the average time B2B companies spend planning events. 23% of B2B organizations primarily run live events for community building.
Check it out for tips on deploying chatbots and apps right through to understanding how to use event data. The MeetingPlay blog is an exploration of event technology – perfectly fitting for an eventapp company! Their Event Experts Interview series is also worth a look. Tigris Events.
Explore successful strategies employed by other verticals, such as business-to-business (B2B), business-to-consumer (B2C) companies, and nonprofit organizations, to adapt and implement innovative revenue-generation ideas. Ongoing events Organize industry-specific events, networking events, and tradeshows that cater to your member needs.
To shed some light on the biggest event trends of 2019, we collected predictions from 23 event experts. Values-based events. Intimate events. Eventapps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Artificial intelligence. Cybersecurity.
The majority of company leaders are supportive of their company’s event strategies, but this support is contingent on the ability of event teams to prove ROI. the average marketing budget on live events. The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. Types of Events.
The fact is event managers or event professionals should define an event success in a holistic way. Defining event success itself is a maiden attempt for many enterprises, conference organizers or tradeshow hosts. . 3 levels of gauging event success: 1.Online B2B or B2C. B2B or B2C.
Including attractive visual elements and testimonials from previous events can significantly increase interest. Promotion through Social Media and Online Media Social media plays a crucial role in the promotion of events. No technical skill is required at all.
Simply put, event marketing involves hosting or participating in an event to promote a brand, product, or service to the target audience. Event marketers generally focus on two key areas of event promotion: B2C and B2B. Types of marketing events. Take a tradeshow, for instance.
Research the most popular types of events both in your area and around the world, so you know what to offer in the future. Of course, the following events never go out of style: Birthday parties Weddings Conferences Sales meetings Tradeshows However, the event industry is much bigger than that, especially in 2023.
Event Marketer. Event Marketer is a great source for those who are creating the brand experience. This content is tailored towards both B2C and B2B event marketers and discusses technology, experiences, and how you can make your brand experience even better. Plannerwire is everything you need to know about events.
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