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For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The eventmarketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.
In this blog post we'll look at 20 product launch event examples and why they could be so effective for your company. What Is a Product Launch Event? Simply put, a product launch is when a company brings a new product to market. These product launch ideas and user conference tips will help your company host an amazing event.
Take a look at these 10 real life eventideas that will help you strategize your next customer training events. That's why we suggest hosting customer training events. A customer training event is exactly what it sounds like: an event that trains customers to use a company's products. Source: Jibe Group.
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However, with the right virtual eventmarketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge. Three words: Virtual eventmarketing. What is virtual eventmarketing? So, what do you do?
Black-owned experiential agencies with extensive B2B and B2C portfolios. Featuring Beyond 8, Andrew Roby Events, W.P. Miller Special Events, and other leading firms. We already have extensive lists covering US experiential agencies and UK event agencies. Andrew Roby Events. Headquarters: Washington, D.C.
The examples of their imaginative eventmarketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant. Adobe Symposium.
What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Netflix is a Joke Fest. October 5, 2016.
That goes for everyday consumers and businesses, so both B2B and B2C shoppers will cut their budgets. Feel free to invest in marketing or other areas of your business, but customer experience is a must to keep your sales figures in a healthy range. .
If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Here are some common do’s, don’ts, and examples of real life corporate eventideas that will help you plan your next B2B extravaganza. Why B2B events?
Learn all about Bon Appetit's unique approach to eventmarketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit, a popular magazine that shares tasty recipes, entertaining ideas, and wine reviews, was first published in 1956. Bite Me" Marketing Activation.
Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion — twice the size of the US B2C e-commerce market. But no more.
Want to host amazing and imaginative events like Apple? Each of these 10 corporate eventideas listed in the article will teach you how. Apple’s eventmarketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). Flagship Events.
But did you know it's also an events powerhouse? In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. In 2011, IBM crafted a truly brilliant marketing campaign named Jeopardy: The IBM Challenge. Source: IBM. Source: YouTube. IBM Is Making. Source: IBM.
Learn how the Chinese tech giant, Baidu, uses different event types and experiential marketing campaigns to promote its web-based products and services. Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar eventmarketing strategy. Create 2019.
Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing eventmarketing tools. Event Roadshow Ideas. Make Your Event Complimentary. Why shouldn't they be?
Each experiential marketingevent aims to better educate developers, product managers, and technologists on how to build the future of communications. But it's not all about education at Engage events. Key Takeaway: Twilio Engage can be attended free of charge, which is a great eventmarketingidea!
They also create some pretty amazing experiential marketing moments, some of which we'll dissect in this article. 12 Imaginative Events from Intuit. Quickbooks is one of Intuit's flagship products and Quickbooks Connect is the company's largest annual event. The entire event was free to attend. Quickbooks Connect.
Document your event planning process, from initial idea to full-fledged conference and let your audience come along for the ride. They'll appreciate the backstage pass and you'll get plenty of content to help with eventmarketing. The New York Times Travel Show is the largest event of its kind. Source: TravelPulse.
Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. However, unlike other marketing channels, some find it difficult to build a standardized process for events.
Twitter hosts a number of unique events and experiential marketing initiatives every year. Every month, more than 300 million people from every corner of the world use the platform to engage with their followers, post their ideas and opinions, and catch up on the latest international news stories. Source: EventMarketer.
Today, Forbes hosts many different gatherings and event types. That way you can learn to host amazing events just like Forbes. 12 Forbes EventMarketing Examples. The entire goal of the event is to encourage attendees to move from talk to action and market their companies with authenticity, trust, and purpose.
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