Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

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Event Marketing Marketing 2019 Social Media 55

Eventmobi

AUGUST 16, 2018

G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. Because it gets results. In-demand speakers are, by nature, influencers.

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Speakers B2B Airlines Event Apps 152

Event Industry News

MAY 8, 2024

Jill Dougan joins the Informa Leadership Team in the newly created role of Group Chief Marketing Officer. She brings over 30 years’ experience in Sales, Marketing, Customer Insights, Data Insights and Brand, both in B2B and B2C companies, latterly through a number of senior roles at Centrica plc.

B2C 69

B2C Marketing B2B Event Design 69

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

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Event Marketing Marketing 2022 Social Media 52

Event Rebels

JANUARY 15, 2019

Here’s a secret: To maximize your success, you need the right mix of event management technology. For starters, both a user-friendly online registration platform and a trade show exhibitor management tool ensure your show starts on the right foot. How Event Technology Helps You Optimize Campaigns. to 10:30 a.m.

Trade Shows 83

Trade Shows Conference B2C Marketing 83

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.

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Bizzabo

JANUARY 15, 2019

Values-based events. Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of Event Marketing, SEMrush.

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2019 B2B B2C Events 102

Eventmobi

JUNE 16, 2023

Explore successful strategies employed by other verticals, such as business-to-business (B2B), business-to-consumer (B2C) companies, and nonprofit organizations, to adapt and implement innovative revenue-generation ideas. Grow Non Dues Revenue with the Right Event Tech Event technology plays a pivotal role in maximizing non dues revenue.

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Socio Events

MARCH 21, 2023

B2B event marketing, by extension, refers to the discipline of leveraging B2B events for business marketing and promotional purposes. On the flip side, there’s business-to-consumer (B2C) marketing. Another key difference is that B2B companies have a much longer sales cycle than their B2C counterparts.

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Event Industry News

AUGUST 23, 2023

With more than 20 years experience in the industry, Weaver will join Impact XM’s client service team as well as some of the agency’s largest client accounts, continuing to expand its B2B and B2C […]

B2C 52

B2C B2B Marketing Events 52

Bizzabo

AUGUST 22, 2018

We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. Read on to learn the in’s and out’s of event engagement.

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Event Industry News

OCTOBER 14, 2019

Alex Balding, Events Manager at SaaStock. Alex is an Events Manager at SaaStock, a global community of SaaS (software as a service) founders, executives and investors. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Read the Event Tech Q&A here.

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Event Technology Technology 2019 Meetings 65

Bizzabo

MARCH 31, 2020

Knowing this, Netflix planned a creative event marketing activation to celebrate and promote the release of the Gilmore Girls reunion season. Almost every corporate event management strategy includes investor meetings and/or calls. pic.twitter.com/CX4cjtUqQy — Old Dominion University (@ODU). October 5, 2016.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Certain

NOVEMBER 22, 2017

Marketing campaigns generally conclude with the same question: was it worth it from a return on investment (ROI) standpoint? Event marketing success can be measured in many ways including: Registration goals: How many attendees do you need to drive? Post-event, increase in speed to lead. What’s the number you need to hit?

Event Marketing 20

Event Marketing Marketing B2C B2B 20

Bizzabo

NOVEMBER 30, 2018

Here are some common do’s, don’ts, and examples of real life corporate event ideas that will help you plan your next B2B extravaganza. Why B2B events? B2B event marketing is just as important as B2C events. Key Takeaways: Finding the Right Type of Event. Source: JetBlue.

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B2B Trade Shows Food and Beverage Conference 70

Bizzabo

FEBRUARY 11, 2019

Aleksandra Panyukhina, Head of Event Marketing, SEMrush. Aleksandra manages everything from budgeting to reporting for SEMrush’s event marketing strategy. She managed over 35 events across five continents in 2018. Elijah Clark-Ginsberg, Senior Event Manager, INBOUND. ELIJAH: Yes.

2019 48

2019 Technology Advertising B2C 48

Bizzabo

FEBRUARY 12, 2020

Learn all about Bon Appetit's unique approach to event marketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit has also begun investing in live events and creative marketing activations to help promote its brand. Sound good? Then let's get started!

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Bizzabo

DECEMBER 15, 2020

As an industry, we found opportunities to create many of the first virtual events and are still taking courageous steps to shape the next era of events. We predict that event marketers will be leveraging virtual conferences as part of a larger hybrid event strategy. Networking can be a challenge for virtual events.

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Conference 2021 Sponsorships 2020 83

Bizzabo

JUNE 19, 2019

Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). What is it that makes these events so revolutionary? Keep reading to discover some of Apple's greatest b2c and b2b event marketing secrets and how to apply them to your own events.

Trade Shows 63

Trade Shows 2019 Tech 2004 63

Bizzabo

JANUARY 24, 2020

The event features expert speaker sessions, hands-on workshops, product deep dives, and more. Their corporate event management team makes their programming so value-packed, in fact, that 83% of past attendees plan to return in 2020 and 91% rate the general session as either good or excellent.

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2020 2019 Speakers 2018 62

Bizzabo

JUNE 20, 2018

Each month we interview an events professional that is doing something remarkable. This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event.

Conference 55

Conference B2B B2C Sponsorships 55

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Then I landed here as Senior Events Manager, and I love the caliber of events we do here at Endless.”

Marketing 77

Marketing Conference B2B Speakers 77

Bizzabo

NOVEMBER 6, 2019

Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar event marketing strategy. In this article, we'll explore 11 different events and experiential marketing activations that Baidu uses to promote its services and products all while serving its customers.

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Event Industry News

JUNE 14, 2024

emc3, best known for its large-scale B2B events for clients such as HP, LinkedIn, Google, Gong, and Rapid7, has expanded its offerings to work with B2C clients.

B2C 64

B2C B2B Marketing Events 64

Bizzabo

AUGUST 1, 2019

Throngs of interested folks tuned in to watch the event and the marketing campaign allowed IBM to showcase the power of its technology in an extremely fun and engaging way. Key Takeaway: This is a great example of a company thinking outside the box when it comes to event marketing. 12 Imaginative Events From Atlassian.

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Speakers B2B 2019 Technology 56

Eventory

JULY 5, 2018

You need to make sure you and your team understand well the essence of event marketing. Event marketing means promoting your brand or product through events. It is being often confused with event promotion, which is simply the promotion of an event, not the whole organization. 3 Agenda hype.

Social Media 66

Social Media Advertising Speakers Marketing 66

Bizzabo

NOVEMBER 2, 2018

InsightSquared offers revenue intelligence software for marketing teams. The event marketing team knows exactly who their target market is (revenue operations professionals) and caters everything to that demographic. When launching a new product, don't make the event everything to everybody. Source: InsightSquared.

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Event Ideas Social Media 2018 Conference 76

Bizzabo

NOVEMBER 13, 2019

Document your event planning process, from initial idea to full-fledged conference and let your audience come along for the ride. They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing. The New York Times Travel Show is the largest event of its kind. Source: TravelPulse.

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Speakers Travel 2019 Fashion 48

Bizzabo

JANUARY 3, 2019

Here are 20 creative and outstanding real-world examples of VIP events you can draw inspiration from. To leave not stone unturned, this list includes B2B and B2C events. Add a VIP lounge to any existing event. This is certainly one area that works hand-in-hand with account-based event marketing.

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Event Ideas B2B Automotive 2018 55

Bizzabo

SEPTEMBER 26, 2019

The video was then broken down into smaller clips and shown during one of the largest American events of the year: the Super Bowl. Key Takeaway: Intuit: A Giant Story is a great example of stellar creativity and outside-the-box thinking for corporate event management. The entire event was free to attend. The best part?

Financial 48

Financial 2019 Speakers Sponsorships 48

Nunify

FEBRUARY 12, 2023

How do I promote an event to event professionals? Let me give it one last try with a B2C event. Find attendee preferences for a personalized experience While planning an event, use AI to analyze past attendees’ data. With this data, you create relevant goodies bags , and customized games during the event.

Sponsorships 52

Sponsorships Event Apps 2023 Tech 52

Bizzabo

MAY 14, 2018

As VP of Marketing at CMI, it’s Cathy McPhillips’ job to oversee marketing efforts for all CMI properties, including their annual flagship conference. Prior to joining CMI, Cathy has 20+ years in marketing, including agency life, B2C, restaurant and non-profit marketing, and her own marketing consulting business.

Marketing 50

Marketing Conference Speakers Social Media 50

Attendease

JANUARY 22, 2020

Needless to say, 2020 is set to be another bar-raising year for event management professionals. Here’s a complete round-up of the ten best event tech conferences that you should be excited for in 2020. Event Planner Expo. Even in this digital marketing age, nothing beats the power of face-to-face experiences.

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2020 Conference B2C Education 293

Certain

OCTOBER 20, 2016

Because of this, it is hard to maintain a well-kept marketing resource library that has up-to-date and relevant information for all your marketing needs. Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and event marketers.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Endless Events

OCTOBER 19, 2018

You’ll also be able to check out Whiteboard Wednesday where you can take a deep dive into an AV topic with our very own Chief Event Einstien, Will Curran, and the #EventIcons podcast which is featured on the blog. Event Leadership Institute. Gallus Events. Event Marketer.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Bizzabo

JUNE 15, 2018

Looking to build a corporate event management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies.

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Corporate Events Event Management Management 2018 79

Eventory

APRIL 12, 2018

While being the most popular social media, Facebook is considered more popular for B2C businesses – it’s way easier to contact your clients/attendees like that. Twitter’s main advantage over Facebook is that both customers and businesses use it accordingly, enabling you to do both B2C and B2B marketing. Upload regularly.

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Social Media Event Marketing Marketing B2C 74