Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events.

Event Marketing 139

Event Marketing Marketing B2B Social Media 139

Eventmobi

JUNE 16, 2023

Explore successful strategies employed by other verticals, such as business-to-business (B2B), business-to-consumer (B2C) companies, and nonprofit organizations, to adapt and implement innovative revenue-generation ideas. Grow Non Dues Revenue with the Right Event Tech Event technology plays a pivotal role in maximizing non dues revenue.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Event Industry News

MAY 8, 2024

She brings over 30 years’ experience in Sales, Marketing, Customer Insights, Data Insights and Brand, both in B2B and B2C companies, latterly through a number of senior roles at Centrica plc. Jill Dougan joins the Informa Leadership Team in the newly created role of Group Chief Marketing Officer.

B2C 69

B2C Marketing B2B Event Design 69

Event Rebels

JANUARY 15, 2019

Here’s a secret: To maximize your success, you need the right mix of event management technology. For starters, both a user-friendly online registration platform and a trade show exhibitor management tool ensure your show starts on the right foot. How Event Technology Helps You Optimize Campaigns.

Trade Shows 83

Trade Shows Conference B2C Marketing 83

zkipster

APRIL 19, 2017

PANDORA is a favorite name in jewellery, and their event team works around the clock to create lavish events that match the beautiful designs. Martina Berlin, Senior Event Manager at PANDORA UK, shares an inside look at what it takes to stay on top of the luxury events world.

Negotiating 88

Negotiating B2C 2008 Event Management 88

Bizzabo

MAY 25, 2018

Enterprise event marketing is an experiential-focused marketing strategy that is executed by enterprise class organizations, which may be B2B-focused, B2C-focused or a hybrid of the two. In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Bizzabo

JANUARY 15, 2019

Allowing people to act on this increased awareness at events is a win/win! I think that the top event technology trend for 2019 will be significant advances in data integration and analytics from the event technology providers. Emily Fullmer, Director of Global Events, GreenBook.

2019 102

2019 B2B B2C Events 102

Socio Events

MARCH 21, 2023

B2B event marketing, by extension, refers to the discipline of leveraging B2B events for business marketing and promotional purposes. On the flip side, there’s business-to-consumer (B2C) marketing. B2C events have a much different target audience, as they’re focused on reaching ordinary consumers, not other organizations.

B2B 52

B2B B2C Trade Shows 2023 52

Event Industry News

AUGUST 23, 2023

With more than 20 years experience in the industry, Weaver will join Impact XM’s client service team as well as some of the agency’s largest client accounts, continuing to expand its B2B and B2C […]

B2C 52

B2C B2B Marketing Events 52

Event Industry News

AUGUST 1, 2019

UK magazine publisher, Dennis, has seen an increase in ticket sales since starting to use Evessio’s event management software. Dennis runs circa 65 events per year, each being an extension of its 36 magazine brands which cover the automotive, current affairs, lifestyle and technology sectors.

B2C 58

B2C Automotive B2B 2018 58

Bizzabo

DECEMBER 13, 2018

The majority of company leaders are supportive of their company’s event strategies, but this support is contingent on the ability of event teams to prove ROI. the average marketing budget on live events. The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. Types of Events.

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Hubilo Blog

FEBRUARY 24, 2022

Attending top industry events is one of the best investments anyone looking to excel in their career can make. The same goes for event professionals too. . But taking time from your busy schedule to attend events isn’t easy– after all, your day-to-day plate as an event manager is probably pretty full already.

2022 52

2022 Conference B2C Event Tech 52

Bizzabo

OCTOBER 12, 2018

Looking for the best event tools but tired of sifting through seemingly endless options? You might have an event coming up or just want to stay ahead of the game by learning about the latest in event management software. You never know what challenges and opportunities will come to light with every new event.

Social Media 59

Social Media Trade Shows B2B Event Marketing 59

Bizzabo

AUGUST 22, 2018

Event Sponsorship - Landing the Big Fish : Learn how to secure valuable sponsorships fro your next event in this webinar with Sales Hacker. Aligning Your Organization to Your Event Strategy : Learn the secrets and tactics proven to bring better organizational alignment and execution of your events with Matt Heinz from Heinz Marketing.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Socio Events

FEBRUARY 28, 2023

Planning event logistics including cost, time, location, and format. Procuring event technology and other necessary equipment. Working in the event industry requires plenty of time, dedication, and hard work to master the craft. These include corporate retreats, team-building events, and sales kickoffs.

2023 52

2023 Trade Shows Event Planning B2C 52

Bizzabo

FEBRUARY 11, 2019

In January, we discussed the future of events with Elijah from INBOUND and Aleksandra from SEMrush. During the discussion we covered: The Power of Events. Event Technology. You can also watch the 2019 Event Trends video for the full discussion. She managed over 35 events across five continents in 2018.

2019 48

2019 Technology Advertising B2C 48

Bizzabo

OCTOBER 8, 2018

Event Technology Tips. 10 Event Technology Tips for Increasing Event Ticket Sales and Registrations. Technology has the power to propel the way we do business — events are no exception. Technology has the power to propel the way we do business — events are no exception. Pricing Tips.

Social Media 74

Social Media Marketing Event Technology Speakers 74

Socio Events

SEPTEMBER 1, 2022

Simply put, event marketing involves hosting or participating in an event to promote a brand, product, or service to the target audience. Event marketers generally focus on two key areas of event promotion: B2C and B2B. That’s why it’s best to have an end-to-end event management platform on your side.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Nunify

FEBRUARY 12, 2023

When I gave it event-related prompts, the answers were quite intriguing. Let me give it one last try with a B2C event. Let’s see what it has to say about event technology. ChatGPT prompts for Event Technology With the onset of the hybrid events era, it would be awesome if ChatGPT could help.

Sponsorships 52

Sponsorships Event Apps 2023 Tech 52

Cvent: Event Marketing

MARCH 26, 2019

If you’re not sure if you need a marketing website or a registration website for your event. Your event website will be the primary touchpoint you have with potential attendees. Event technology can also help you personalize the entire event planning process. Event Technology and Online Event Marketing Software.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Stova

MARCH 17, 2023

When it comes to stadia , however, it’s different as their core purpose is to stage very large B2C events such as sporting fixtures or large-scale concerts. The meetings and events element is secondary to this core purpose and this impacts on negotiation tactics.

Venues 40

Venues Negotiating 2023 Food and Beverage 40

Certain

OCTOBER 20, 2016

They have a section on event planning, properties and hospitality, customer stories, and city guides. All things event planners need in their tool belts. Here you can get the inside scoop on event technology, catering, event marketing, hotels, and 4 city guides. Event Manager Blog. Unique Venues.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Smart Meetings

AUGUST 16, 2023

At least, according to a recent survey from the event management technology company Bizzabo that showed in-person conferences are once again the darling for attendees and organizers alike. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences?

B2B 246

B2B Conference B2C Event Tech 246

Endless Events

OCTOBER 19, 2018

You’ll also be able to check out Whiteboard Wednesday where you can take a deep dive into an AV topic with our very own Chief Event Einstien, Will Curran, and the #EventIcons podcast which is featured on the blog. Event Leadership Institute. Gallus Events. We love their focus on careers and education development. MeetingPlay.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Bizzabo

NOVEMBER 2, 2018

The venue, the speakers, the design and the speakers will all contribute to the wow-power of your event. Whether your company is B2B or B2C will influence the tone of your event and how you personalize the attendee experience. Know your target market. Personalize the attendee experience.

Event Ideas 76

Event Ideas Social Media 2018 Conference 76