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Events are consistently cited as one of the most effective marketing channels , and eventmarketing software platforms make it possible for your events to become even more successful. Is your event B2B or B2C? Download our free eBook, Which EventMarketing Software Platform is Right for Me?
The eventmarketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Why Event Sponsorships Are Valuable. 57% of the event professionals who took part in the survey stated that the budget needs to increase in order to improve the event experience.
Needless to say, 2020 is set to be another bar-raising year for event management professionals. Here’s a complete round-up of the ten best eventtech conferences that you should be excited for in 2020. Event Planner Expo. Even in this digital marketing age, nothing beats the power of face-to-face experiences.
Event planning terms are nothing new. But throw in eventtech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses.
Explore successful strategies employed by other verticals, such as business-to-business (B2B), business-to-consumer (B2C) companies, and nonprofit organizations, to adapt and implement innovative revenue-generation ideas. Grow Non Dues Revenue with the Right EventTechEvent technology plays a pivotal role in maximizing non dues revenue.
Values-based events. Intimate events. Event apps. For the more information and expert advice, download the EventMarketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of EventMarketing, SEMrush.
Read the EventTech Q&A here. A director of and production manager at EnTEEtainment Ltd, Frankie specialises in technical production management, artist liaison and CAD drawing at a variety of events. Read the EventTech Q&A here. Aleksandra Panyukhina, Head of EventMarketing at SEMrush.
B2B eventmarketing, by extension, refers to the discipline of leveraging B2B events for business marketing and promotional purposes. On the flip side, there’s business-to-consumer (B2C) marketing. Another key difference is that B2B companies have a much longer sales cycle than their B2C counterparts.
To make it a little easier for you, we’ve curated a list of nine events you should consider attending in 2022. With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and eventtech to market innovation, it’ll be the largest gathering of event professionals in the UK.
We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and eventmarketing needs. For more information, check out our event resources home.
Events are indispensable for B2B and B2C industries alike. One only has to take a look at the statistics: 74% of attendees harbour a more positive perception of a business/organization post a successful event, and 96% of customers are more inclined to make a purchase, based on their favourable experiences of event engagement. .
How do I promote an event to event professionals? Let me give it one last try with a B2Cevent. Write 5 FAQ’s for an event website. The event is a marathon to raise money for cancer survivors. Write me a tweet to promote my product launch on eventtech 7. How do I promote a wedding?
Most mature markets continue to experience healthy growth, with the exception of France, which stagnated in 2015 due to strong decline in the B2C trade-fairs segment partly because of the recent terrorist attacks. As you can imagine, I look at the event world through a data-centric lens.
Because of this, it is hard to maintain a well-kept marketing resource library that has up-to-date and relevant information for all your marketing needs. Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and eventmarketers.
After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. You can find bigger and better ways to deploy events, the latest in eventtech, and follow where other event profs’ careers are taking them. Tigris Events.
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