Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Adopting a clear event strategy will be critical to seize this great opportunity. Planning the Event.

2020 293

2020 Social Media B2B B2C 293

GEVME

FEBRUARY 4, 2020

As a marketer, your role now would be to delight these potential customers at every single stage. How can you make sure to boost your sales at every stage of the event marketing funnel? What is an event marketing funnel? How are modern event sales going? How does event marketing funnel work.

Event Marketing 156

Event Marketing Marketing Social Media Advertising 156

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Feeling unsure about common hybrid and virtual event terms? Event planning terms: A. The agenda is your event itinerary. Accessibility.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Event Industry News

JUNE 14, 2024

emc3, best known for its large-scale B2B events for clients such as HP, LinkedIn, Google, Gong, and Rapid7, has expanded its offerings to work with B2C clients.

B2C 64

B2C B2B Marketing Events 64

Eventmobi

SEPTEMBER 21, 2023

Of course, experiential marketing is not only about the event or the experience itself but also about providing rich opportunities for content creation and social sharing. And nowadays, events and experiences are more popular than ever! For example, location is important for these experiential marketing events!

Marketing 195

Marketing B2C Ecommerce Social Media 195

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Smart Meetings

MARCH 18, 2022

Building a dream team is vital to making sure you know how to make a difference and ensure a smooth-running event. Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. .

Trade Shows 246

Trade Shows B2B B2C 2010 246

Eventory

APRIL 12, 2018

Yet, their popularity proves their importance as a marketing tool. In the event industry they’re the basis too obvious to mention. We invite you to look at this topic from a different point of view and get to know everything about social media in event industry. . Why do need social media for your events?

Social Media 74

Social Media Event Marketing Marketing B2C 74

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 124

Social Media Speakers B2C Event Marketing 124

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. to cover your event costs.

2019 150

2019 Food and Beverage B2B Social Media 150

GEVME

SEPTEMBER 6, 2019

Event listings is a great way to reach out to a much wider audience, without the associated costs, that is if you know where to look for such event listings sites. Here are 5 which we saw that are relevant for B2B events, all of which are free (listed in order of highest to lowest traffic, according to SimilarWeb.com): 1) www.yelp.com.

B2B 120

B2B B2C Education Conference 120

Event Marketer

MARCH 29, 2023

WHERE IDEAS + RESULTS ARE CONNECTED Switch is an award-winning, full-service creative agency + production house that specializes in experiential, traditional and digital marketing. Our strong culture is driven by an internal team called SwitchLife, an employee-driven group to deliver fun activities and events to team members.

2023 130

2023 B2C Insurance Trade Shows 130

Eventmobi

AUGUST 16, 2018

G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. How do you keep your event speakers happy? Because it gets results.

Speakers 152

Speakers B2B Airlines Event Apps 152

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. As a bonus, here’s our free event planning checklist.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Bizzabo

JANUARY 15, 2019

Learn about the biggest event trends that will dominate the space in 2019 from experienced industry professionals. A recent report on 2019 event trends shows that events are more effective for achieving business goals than ever before. Plus, organizations are investing more in events this year than they did last year.

2019 102

2019 B2B B2C Events 102

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2B events spend 43% of their budgets on marketing and promotion.

Ecommerce 146

Ecommerce B2B Apparel B2C 146

Converve

JANUARY 18, 2018

A well-maintained email distribution list is worth its weight in gold to trade fair, congress and event organizers. However, the success of your event newsletter and ultimately the conversion of such into trade fair and congress tickets or exhibition stand orders also depends on design and content. Top Speakers. Save the date.

Event Marketing 59

Event Marketing Marketing B2C B2B 59

Eventinterface

JULY 2, 2016

When planning to exhibit at a tradeshow or event, it is easy to get drawn into the idea of grand audio-visual displays and flashing lights. When you secure a spot at a trade show or event, do not go in all guns blazing. Take a step back and create a campaign idea that represents your brand. Create hashtags and create a buzz.

Conference 124

Conference Trade Shows B2C Social Media 124

Socio Events

SEPTEMBER 1, 2022

Picture this: you’ve spent the last six to twelve months organizing an event, coordinating logistics, and scheduling your content. A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. The good news?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Event Farm

MAY 9, 2017

FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences. Event Magazine named the company the 10th-best brand experience agency , and their big-name clients—like Visa, Salesforce, Microsoft and Google—speak to that accolade. There are no constraints, really.

B2C 113

B2C Event Marketing Marketing Banking 113

Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?

Social Media 71

Social Media B2B Marketing B2C 71

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Source: AdobeMax. AdobeMax’s mission is simple.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Event Industry News

MAY 8, 2024

Jill Dougan joins the Informa Leadership Team in the newly created role of Group Chief Marketing Officer. She brings over 30 years’ experience in Sales, Marketing, Customer Insights, Data Insights and Brand, both in B2B and B2C companies, latterly through a number of senior roles at Centrica plc.

B2C 69

B2C Marketing B2B Event Design 69

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

B2B 52

B2B B2C Trade Shows 2023 52

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Bizzabo

AUGUST 22, 2018

If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We have a solution for you — this guide to awesome and free event planning resources. For more information, check out our event resources home.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

B2B 130

B2B Social Media Marketing Events 130

Converve

JANUARY 18, 2018

A well-maintained email distribution list is worth its weight in gold to trade fair, congress and event organizers. However, the success of your event newsletter and ultimately the conversion of such into trade fair and congress tickets or exhibition stand orders also depends on design and content. Top Speakers. Save the date.

Event Marketing 40

Event Marketing Marketing B2C B2B 40

Bizzabo

NOVEMBER 27, 2019

Twitter hosts a number of unique events and experiential marketing initiatives every year. It's also taken its penchant for unique and creative ideas and applied them to its event strategy , which we'll explore in this article. The event aimed to bring the Twitter conversation into the real world. Cannes Lions.

2019 72

2019 Advertising 2006 Events 72

Event Rebels

JANUARY 15, 2019

Here’s a secret: To maximize your success, you need the right mix of event management technology. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution. Email is one of the most popular marketing channels in the U.S. How Event Technology Helps You Optimize Campaigns.

Trade Shows 83

Trade Shows Conference B2C Marketing 83

Event Industry News

AUGUST 23, 2023

Global full-service event and experiential marketing agency Impact XM today announced the addition of Robynne Weaver as vice president, strategic accounts.

B2C 52

B2C B2B Marketing Events 52

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. What's your event ROI? Let them vote on sessions and suggest topics. Download Worksheet.

Social Media 60

Social Media B2B B2C Advertising 60

Bizzabo

JUNE 15, 2018

Looking to build a corporate event management plan but not sure where to begin? Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. Set Overarching Goals.

Corporate Events 79

Corporate Events Event Management Management 2018 79