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Values-based events. Intimate events. Event apps. For the more information and expert advice, download the EventMarketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior GlobalEvent and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of EventMarketing, SEMrush.
A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined eventmarketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is eventmarketing?
Experiential Marketing Summit (EMS). A must-attend for event planners, EMS is the industry’s ultimate conference for B2B and B2C brand and eventmarketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, and more.
Aleksandra Panyukhina, Head of EventMarketing at SEMrush. Aleksandra is a highly skilled eventmarketing professional with more than 10 years of experience in business, entertainment and sport events. Read the Event Tech Q&A here. Alison Church, Marketing Director at Easyfairs UK & Global.
The company behind the conference really understands that technology and business are changing so they've dedicated their flagship globalevent to preparing attendees for the future. Key Takeaway: What can you do to ensure your events are constantly breaking new ground and staying at the forefront of your industry?
Most mature markets continue to experience healthy growth, with the exception of France, which stagnated in 2015 due to strong decline in the B2C trade-fairs segment partly because of the recent terrorist attacks. What is one technology trend that business event organizers should be keeping an eye on in 2017 and beyond?
With a UK focus, this is the ideal read if you are based there or like to stay abreast of the globalevents industry. This is the Central and Southeast Europe Meetings Industry Magazine blog but has plenty of articles about events taking place across the globe. EventMarketer. Kongres Magazine.
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