Socio Events

FEBRUARY 21, 2023

However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge. Three words: Virtual event marketing. What is virtual event marketing? So, what do you do?

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Picatic by Eventbrite

JUNE 6, 2018

In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. I love freebies and the feeling […].

2018 285

2018 B2C B2B Event Marketing 285

Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Email Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant. Adobe Symposium.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Event Industry News

JUNE 14, 2024

emc3, best known for its large-scale B2B events for clients such as HP, LinkedIn, Google, Gong, and Rapid7, has expanded its offerings to work with B2C clients.

B2C 64

B2C B2B Marketing Events 64

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Now here we are.

Marketing 77

Marketing Conference B2B Speakers 77

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. What is a B2B event?

B2B 52

B2B B2C Trade Shows 2023 52

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

SpotMe Blog

SEPTEMBER 1, 2022

For example, how and when they sign up for an event and which sessions they participate in. This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . For example, a trade show is a B2B event. Event planning terms: D. Event tech.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Event Industry News

AUGUST 23, 2023

Global full-service event and experiential marketing agency Impact XM today announced the addition of Robynne Weaver as vice president, strategic accounts.

B2C 52

B2C B2B Marketing Events 52

Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?

Social Media 71

Social Media B2B B2C Marketing 71

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Adopting a clear event strategy will be critical to seize this great opportunity. Promoting the Event.

2020 293

2020 Social Media B2B B2C 293

Certain

NOVEMBER 22, 2017

How to Calculate Event ROI by Driving Better Results and Reducing Operational Inefficiencies . Marketing campaigns generally conclude with the same question: was it worth it from a return on investment (ROI) standpoint? How much demand will you generate at the event? Pipeline influence and creation from the event.

Event Marketing 20

Event Marketing Marketing B2C B2B 20

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Event Marketer

MARCH 29, 2023

WHERE IDEAS + RESULTS ARE CONNECTED Switch is an award-winning, full-service creative agency + production house that specializes in experiential, traditional and digital marketing. Our strong culture is driven by an internal team called SwitchLife, an employee-driven group to deliver fun activities and events to team members.

2023 52

2023 B2C Trade Shows Insurance 52

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

Eventmobi

JUNE 16, 2023

Start by building an event budget around ROI, setting goals for the amount of revenue you want to drive per dollar spent, and finding opportunities to drive revenue without spending anything at all. You don’t have to rely on traditional marketing tactics anymore. Plus: you both get to market to one another’s audiences!

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 117

Social Media Speakers B2C Event Marketing 117

Smart Meetings

MARCH 18, 2022

Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. . Frank Derby is a Las Vegas-based event marketing strategist and communications expert working with GoldenMFG.

Trade Shows 98

Trade Shows B2B B2C 2010 98

GEVME

SEPTEMBER 6, 2019

While the likes of Eventful and Yelp are probably more well-known as event and venue discovery sites, B2B events are a different ball game from B2C. Worth monitoring this for future listings.

B2B 120

B2B B2C Education Conference 120

Event Farm

MAY 9, 2017

FreemanXP is an experiential marketing agency that helps brands create personalized, innovative and immersive experiences. Event Magazine named the company the 10th-best brand experience agency , and their big-name clients—like Visa, Salesforce, Microsoft and Google—speak to that accolade. We're seeing more and more requests for that.

B2C 109

B2C Event Marketing Marketing Banking 109

Bizzabo

JANUARY 15, 2019

A recent report on 2019 event trends shows that events are more effective for achieving business goals than ever before. The vast majority of marketers consider live events to comprise the most critical marketing channel over content marketing, email marketing, paid ads and other channels. Event apps.

2019 102

2019 B2B B2C Events 102

Socio Events

NOVEMBER 22, 2022

For instance, B2B networking is very different from B2C. At a B2B event, attendees are focused on making new professional connections and nurturing existing business relationships. During a B2C event, on the other hand, attendees are more interested in finding personal connections (i.e.,

B2C 52

B2C B2B Event Apps Events 52

Eventmobi

AUGUST 16, 2018

G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. Because it gets results. In-demand speakers are, by nature, influencers.

Speakers 152

Speakers B2B Airlines Event Apps 152

Nunify

OCTOBER 5, 2022

The explosion of webinar formats have webinar hosts , marketers and event planner’s heads spinning. Webinars have become an integral part of any marketer’s strategy and product demo webinars are the core of it. This webinar format is especially popular for B2C webinars. Best for business goals: B2C webinars.

2022 52

2022 B2C Speakers Marketing 52

Event Rebels

JANUARY 15, 2019

But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution. Email is one of the most popular marketing channels in the U.S. used by more than 42% of marketers , according to data from Statista. How Event Technology Helps You Optimize Campaigns.

Trade Shows 83

Trade Shows Conference B2C Marketing 83

Eventinterface

JULY 2, 2016

Remember, regardless of whether you have a stand at a B2C or B2B show, people and companies alike buy services so it is worth considering your environment while in the planning stages. Think about your business or specific product, the primary message you want to portray, and the audience you want to connect with.

Trade Shows 124

Trade Shows Conference B2C Social Media 124

SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event.

B2B 130

B2B Social Media Marketing Events 130

Bizzabo

MAY 14, 2018

This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making data-driven decision, building an engaged community and more. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience.

Marketing 50

Marketing Conference Speakers Social Media 50

Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2B events spend 43% of their budgets on marketing and promotion.

Ecommerce 146

Ecommerce B2B Apparel B2C 146

Certain

JUNE 21, 2017

Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. In fact, Forrester research expects that by 2021, the US B2B e-commerce market to be worth $1.2 trillion — twice the size of the US B2C e-commerce market. But no more.

B2C 29

B2C B2B Retail Fashion 29

Certain

OCTOBER 20, 2016

Want to increase and update your marketing resources library? The modern marketing landscape is constantly changing and evolving, meaning that sources of information are changing as well. From SEO toolsets to improving search rankings and driving traffic, Moz’s product helps marketers near and far. Content Marketing Institute.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Event Industry News

OCTOBER 14, 2019

Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. Read the Event Tech Q&A here.

Event Technology 65

Event Technology Technology 2019 Meetings 65

Bizzabo

AUGUST 22, 2018

If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We have a solution for you — this guide to awesome and free event planning resources. For more information, check out our event resources home.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88