Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. Below you'll find best practices on selling out your event, leveraging event data and more. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 124

Social Media Speakers B2C Event Marketing 124

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Bizzabo

JANUARY 15, 2019

Values-based events. Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of Event Marketing, SEMrush.

2019 102

2019 B2B B2C Events 102

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. 32% speakers and talent. 29% printed materials. 18% venues.

Ecommerce 146

Ecommerce B2B Apparel B2C 146

Socio Events

MARCH 21, 2023

Whether you’re a seasoned event organizer or just learning the ropes, planning and executing B2B events requires substantial effort. From designing event content to choosing the right speakers, B2B marketers have a lot of important decisions to make. On the flip side, there’s business-to-consumer (B2C) marketing.

B2B 52

B2B B2C Trade Shows 2023 52

Eventmobi

JUNE 16, 2023

Explore successful strategies employed by other verticals, such as business-to-business (B2B), business-to-consumer (B2C) companies, and nonprofit organizations, to adapt and implement innovative revenue-generation ideas. Look at developing a VIP or premium service that charges $$$ and provides an elevated version of your events.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community. Let them vote on sessions and suggest topics. 4) Hashtags Don't forget hashtags.

Social Media 60

Social Media B2B B2C Advertising 60

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Your speaker will also be the face of your brand, helping to humanize your company.

B2B 130

B2B Social Media Marketing Events 130

Bizzabo

AUGUST 22, 2018

We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. Read on to learn the in’s and out’s of event engagement.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Bizzabo

DECEMBER 20, 2019

Thanks to increasing legalization of recreatio nal marijuana use in many parts of the world, an entirely new category of events is fast emerging. Event marketers of cannabis events are undeterred by regional restrictions. The event will take place in Portland, Oregon and is open to all (18+). MardiGrass.

2020 92

2020 2019 Speakers Education 92

Bizzabo

JULY 20, 2021

Agents of Hybrid welcomed speakers and thought leaders from the most well-respected events and brands in the industry: Money 20/20, Peloton, HubSpot, and Bloomberg - just to name a few. Here’s what you need to know about how the world’s top brands are approaching their own hybrid event strategies in 2021 and 2022.

2021 98

2021 2022 Speakers B2C 98

Endless Events

OCTOBER 19, 2018

But, something we really appreciate is their insights into the human-side of event planning. Like, what to do with leftover event food and how to give back as a company. All about event tech. This is a really easy-to-read blog with real-world examples that usually focus on events they are currently planning for their clients.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Bizzabo

MARCH 31, 2020

Key Takeaway: The speakers (i.e. You need to secure Grade-A speakers for your conference as well. The speakers you choose just need to be known to your unique target audience and fill them with excitement. Key Takeaway: The Highwayman House was an excellent example of event branding. October 5, 2016. Source: Twitter.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Bizzabo

NOVEMBER 30, 2018

Here are some common do’s, don’ts, and examples of real life corporate event ideas that will help you plan your next B2B extravaganza. Why B2B events? B2B event marketing is just as important as B2C events. Common conference activities include guest speakers, breakout sessions, and networking opportunities.

B2B 70

B2B Trade Shows Food and Beverage Conference 70

Nunify

OCTOBER 5, 2022

It is a great webinar format for less experienced speakers who want to share their ideas but might not feel comfortable presenting in front of a large audience. . The moderator asks a series of probing questions and guest speakers with different perspectives share their thoughts. Best for business goals: B2C webinars.

2022 52

2022 B2C Speakers Marketing 52

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. They want their attendees or their speakers to help create unique content. I think a lot of people want that.

Marketing 77

Marketing Conference B2B Speakers 77

Bizzabo

JANUARY 24, 2020

The event features expert speaker sessions, hands-on workshops, product deep dives, and more. Their corporate event management team makes their programming so value-packed, in fact, that 83% of past attendees plan to return in 2020 and 91% rate the general session as either good or excellent. You need to do the same.

2020 62

2020 2019 Speakers 2018 62

Bizzabo

AUGUST 1, 2019

In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. Think is IBM's biggest conference of the year and features well-known speakers like Joe Montana and Tony Hawk; dozens of workshop sessions on various technology subjects; and plenty of networking opportunities.

Speakers 56

Speakers B2B 2019 Technology 56

Bizzabo

NOVEMBER 2, 2018

Sometimes the best way to get people to your event is to partner with a few amazing speakers. The speakers at their 2018 conference included Magic Johnson, Grant Cardone, Neil Patel, and more.Who can your company partner with for its product launch event? Know your target market. Photo: Zoominfo.

Event Ideas 76

Event Ideas Social Media 2018 Conference 76

Event Industry News

OCTOBER 14, 2019

Having worked in a wide range of event types for over 10 years such as fashion shows, corporate parties, product launches and experiential shows, Frankie has recently added live touring to her portfolio. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush.

Event Technology 65

Event Technology Technology 2019 Meetings 65

Bizzabo

DECEMBER 15, 2020

As an industry, we found opportunities to create many of the first virtual events and are still taking courageous steps to shape the next era of events. We predict that event marketers will be leveraging virtual conferences as part of a larger hybrid event strategy. Sponsored Event Sessions and Event Speakers.

Conference 83

Conference 2021 Sponsorships 2020 83

Hubilo Blog

FEBRUARY 24, 2022

To make it a little easier for you, we’ve curated a list of nine events you should consider attending in 2022. With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and event tech to market innovation, it’ll be the largest gathering of event professionals in the UK.

2022 52

2022 Conference B2C Event Tech 52

Bizzabo

JULY 19, 2019

The instructors and/or speakers you book to teach your customer training events matter. The team over at IHS Markit does a great job with this at their Petrochemical Industry Fundamentals events. Host Training Events in Multiple Locations. But don't worry if your office isn't suited for hosting customers. Source: GECF.

Event Ideas 65

Event Ideas 2019 Events B2C 65

Eventory

JULY 5, 2018

You need to make sure you and your team understand well the essence of event marketing. Event marketing means promoting your brand or product through events. It is being often confused with event promotion, which is simply the promotion of an event, not the whole organization. 4 An event app.

Social Media 66

Social Media Advertising Speakers Marketing 66

Bizzabo

NOVEMBER 13, 2019

The event series has been held for more than two decades and has featured well-known guests such as Bill Clinton, Stephen Colbert, Denzel Washington, and many, many more. Key Takeaway: TimesTalks is a great reminder to book interesting speakers for your events. The New York Times Travel Show is the largest event of its kind.

Speakers 48

Speakers 2019 Travel Fashion 48

Bizzabo

JUNE 19, 2019

Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). What is it that makes these events so revolutionary? Keep reading to discover some of Apple's greatest b2c and b2b event marketing secrets and how to apply them to your own events.

Trade Shows 63

Trade Shows 2019 Tech 2004 63

Bizzabo

FEBRUARY 12, 2020

Learn all about Bon Appetit's unique approach to event marketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit has also begun investing in live events and creative marketing activations to help promote its brand. The same is true for your events.

2011 63

2011 2012 B2C Marketing 63

Bizzabo

MAY 2, 2019

Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.

Sponsorships 51

Sponsorships Financial 2015 Travel 51

Bizzabo

NOVEMBER 6, 2019

Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar event marketing strategy. In this article, we'll explore 11 different events and experiential marketing activations that Baidu uses to promote its services and products all while serving its customers.

2019 49

2019 Entertainment Marketing Conference 49

Bizzabo

SEPTEMBER 26, 2019

One of the things that Quickbooks Connect does better than most conferences is secure amazing, high-caliber speakers. Key Takeaway: The speakers you secure for your events matter. That's why we always recommend bringing in great speakers. But the term "great speakers" is relative. Lacerte Season Readiness Tour.

Financial 48

Financial 2019 Speakers Sponsorships 48

Bizzabo

JUNE 20, 2018

Each month we interview an events professional that is doing something remarkable. This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. This past annual.

Conference 55

Conference B2B B2C Sponsorships 55