Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise Event Marketing.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Bizzabo

JANUARY 15, 2019

Values-based events. Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of Event Marketing, SEMrush.

2019 102

2019 B2B B2C Events 102

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Adobe EchoSign Event. Source: AdobeMax.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Socio Events

MARCH 21, 2023

B2B event marketing, by extension, refers to the discipline of leveraging B2B events for business marketing and promotional purposes. On the flip side, there’s business-to-consumer (B2C) marketing. Another key difference is that B2B companies have a much longer sales cycle than their B2C counterparts.

B2B 52

B2B B2C Trade Shows 2023 52

Event Industry News

OCTOBER 14, 2019

Read the Event Tech Q&A here. A director of and production manager at EnTEEtainment Ltd, Frankie specialises in technical production management, artist liaison and CAD drawing at a variety of events. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush.

Event Technology 65

Event Technology Technology 2019 Meetings 65

Event Rebels

JANUARY 15, 2019

How can an event marketing platform help you do this vital task? There are six ways event management tech can help: Targeted Campaigns: Email tools make it possible to target who receives your email messages. That’s really helpful for event organizers, as one-size-fits-all campaigns tend to annoy customers.

Trade Shows 83

Trade Shows Conference B2C Marketing 83

Hubilo Blog

FEBRUARY 24, 2022

To make it a little easier for you, we’ve curated a list of nine events you should consider attending in 2022. With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and event tech to market innovation, it’ll be the largest gathering of event professionals in the UK.

2022 52

2022 Conference B2C Event Tech 52

Bizzabo

AUGUST 22, 2018

We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. For more information, check out our event resources home.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Bizzabo

JUNE 19, 2019

Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). What is it that makes these events so revolutionary? Keep reading to discover some of Apple's greatest b2c and b2b event marketing secrets and how to apply them to your own events.

Trade Shows 63

Trade Shows 2019 Tech 2004 63

Bizzabo

JUNE 20, 2018

Each month we interview an events professional that is doing something remarkable. This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event.

Conference 55

Conference B2B B2C Sponsorships 55

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Strategy #7) Use a B2B Event Marketing Platform That Will Track Your Event and Provide Valuable Insights.

B2B 130

B2B Social Media Marketing Events 130

Bizzabo

OCTOBER 12, 2018

Websites for Event Planning and Management. Bizzabo is the world’s most loved event software, and for good reason. We’ve won the People’s Choice Award for Favorite Tech Event Supplier for three years in a row, are a market leader on G2Crowd, and have 5/5 Customer Service rating on Capterra. Source: Endless Events.

Social Media 59

Social Media Trade Shows B2B Event Marketing 59

Bizzabo

DECEMBER 20, 2019

Thanks to increasing legalization of recreatio nal marijuana use in many parts of the world, an entirely new category of events is fast emerging. Event marketers of cannabis events are undeterred by regional restrictions. That's it for this list of cannabis events in 2020. 2020 Marketing Events.

2020 92

2020 2019 Speakers Education 92

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Work with people who are in the market and past where you’re at. It has nothing to do with tech.” “I

Marketing 77

Marketing Conference B2B Speakers 77

Bizzabo

APRIL 13, 2018

Description: Google’s annual developer festival brings together developers from around the globe for an immersive experience focused on exploring the next generation of tech. Why You Should Attend: Another tech giant that has shown interest in the evolution of VR and AR technology is Google. 3) VRLA 2018 - Virtual Reality LA.

2018 62

2018 Technology Conference B2B 62

Bizzabo

NOVEMBER 6, 2019

Learn how the Chinese tech giant, Baidu, uses different event types and experiential marketing campaigns to promote its web-based products and services. Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar event marketing strategy.

2019 49

2019 Entertainment Marketing Conference 49

AIDA Event Tech Digest

MARCH 11, 2020

Events are indispensable for B2B and B2C industries alike. One only has to take a look at the statistics: 74% of attendees harbour a more positive perception of a business/organization post a successful event, and 96% of customers are more inclined to make a purchase, based on their favourable experiences of event engagement. .

B2C 46

B2C Healthcare B2B Events 46

Bizzabo

DECEMBER 15, 2020

As an industry, we found opportunities to create many of the first virtual events and are still taking courageous steps to shape the next era of events. We predict that event marketers will be leveraging virtual conferences as part of a larger hybrid event strategy. Leanne Pittsford, founder at Lesbians Who Tech.

Conference 83

Conference 2021 Sponsorships 2020 83

Bizzabo

AUGUST 1, 2019

Throngs of interested folks tuned in to watch the event and the marketing campaign allowed IBM to showcase the power of its technology in an extremely fun and engaging way. Key Takeaway: This is a great example of a company thinking outside the box when it comes to event marketing. IBM Is Making. Source: IBM.

Speakers 56

Speakers B2B 2019 Technology 56

Nunify

FEBRUARY 12, 2023

How do I promote an event to event professionals? Let me give it one last try with a B2C event. ChatGPT prompts for Event Technology With the onset of the hybrid events era, it would be awesome if ChatGPT could help. Are hybrid events just hype? What tech is critical for a hybrid event?

Sponsorships 52

Sponsorships Event Apps 2023 Tech 52

Bizzabo

JULY 19, 2019

A good example of this strategy in action is the Today at Apple event series hosted at Apple retail locations every day. If you're not familiar with these events, they're free in-store trainings that teach attendees how to use Apple products or how to accomplish specific tasks using Apple tech.

Event Ideas 65

Event Ideas 2019 Events B2C 65

Bizzabo

MAY 2, 2019

Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.

Sponsorships 51

Sponsorships Financial 2015 Travel 51

Bizzabo

JANUARY 24, 2020

But it's not all about education at Engage events. Key Takeaway: Twilio Engage can be attended free of charge, which is a great event marketing idea! By removing the price barrier for some of your company's events, you'll be able to reach more people — people who might have otherwise been inaccessible. How cool is that?

2020 62

2020 2019 Speakers 2018 62

Bizzabo

JANUARY 3, 2019

Here are 20 creative and outstanding real-world examples of VIP events you can draw inspiration from. To leave not stone unturned, this list includes B2B and B2C events. Add a VIP lounge to any existing event. Create an experience, not an event. The VIP Lounge is happening NOW at #Trace3Evolve. September 28, 2018.

Event Ideas 55

Event Ideas B2B Automotive 2018 55

Bizzabo

NOVEMBER 13, 2019

Key Takeaway: Consider making technology a focal point of your event. Or you can simply invest in event software and let advanced tech run behind the scenes. Document your event planning process, from initial idea to full-fledged conference and let your audience come along for the ride. The New York Times Travel Show.

Speakers 48

Speakers 2019 Travel Fashion 48

Bizzabo

SEPTEMBER 26, 2019

The event, (which will take place in October 2019 in Mountain View, California) will feature a keynote address from Intuit's CTO, Marianna Tessel, delicious food, networking opportunities, and technical demos for all attendees. The entire event was free to attend. Key Takeaway: Should your company host a free event?

Financial 48

Financial 2019 Speakers Sponsorships 48

PCMA Convene

OCTOBER 31, 2016

Most mature markets continue to experience healthy growth, with the exception of France, which stagnated in 2015 due to strong decline in the B2C trade-fairs segment partly because of the recent terrorist attacks. As you can imagine, I look at the event world through a data-centric lens.

Meetings 40

Meetings 2017 2016 Travel 40

Certain

OCTOBER 20, 2016

Because of this, it is hard to maintain a well-kept marketing resource library that has up-to-date and relevant information for all your marketing needs. Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and event marketers.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Endless Events

OCTOBER 19, 2018

After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. You can find bigger and better ways to deploy events, the latest in event tech, and follow where other event profs’ careers are taking them.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Bizzabo

NOVEMBER 2, 2018

This is typical for all Apple events and is a great example of building anticipation. Both the media and general public go crazy speculating what the tech giant has up its sleeve. InsightSquared offers revenue intelligence software for marketing teams. When launching a new product, don't make the event everything to everybody.

Event Ideas 76

Event Ideas Social Media 2018 Conference 76

Bizzabo

JANUARY 9, 2020

Key Takeaway: When it comes to the technology you use to manage and host your events, the live-streaming tech should definitely be a part of your stack. Live streams will extend your events' reach and allow your company to interact with folks who would otherwise not be able to attend your gatherings. Embrace storytelling!

Sports 62

Sports 2016 B2C Entertainment 62