Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 124

Social Media Speakers B2C Event Marketing 124

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event.

2019 150

2019 Food and Beverage B2B Social Media 150

Eventmobi

AUGUST 16, 2018

G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. How will the speaker get from their accommodation to the event venue ? .

Speakers 152

Speakers B2B Airlines Event Apps 152

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. When it comes to events, promotion is key. What is Event Marketing. That’s why event marketing is critical. Event website.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. 18% venues. 32% speakers and talent. 29% printed materials.

Ecommerce 146

Ecommerce B2B Apparel B2C 146

Socio Events

FEBRUARY 21, 2023

Here’s the truth: There’s no guarantee anyone will show up, even when you’re hosting a virtual event. However, with the right virtual event marketing strategy, you can increase your chances of success. The key to a successful online event is getting the word out to your target audience, which can be a challenge.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Socio Events

SEPTEMBER 1, 2022

A situation like this is a doomsday scenario for an event planner. However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. After all, in-person, hybrid, and virtual events rarely sell themselves, no matter how engaging or exciting they might be. What is event marketing?

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Eventmobi

JUNE 16, 2023

Explore successful strategies employed by other verticals, such as business-to-business (B2B), business-to-consumer (B2C) companies, and nonprofit organizations, to adapt and implement innovative revenue-generation ideas. Look at developing a VIP or premium service that charges $$$ and provides an elevated version of your events.

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Sponsorships Financial Social Media Conference 195

Bizzabo

JANUARY 15, 2019

Values-based events. Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior Global Event and Field Marketing Manager, Split. Aleksandra Panyukhina, Head of Event Marketing, SEMrush.

2019 102

2019 B2B B2C Events 102

Socio Events

MARCH 21, 2023

B2B event marketing, by extension, refers to the discipline of leveraging B2B events for business marketing and promotional purposes. On the flip side, there’s business-to-consumer (B2C) marketing. Another key difference is that B2B companies have a much longer sales cycle than their B2C counterparts.

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B2B B2C Trade Shows 2023 52

Bizzabo

AUGUST 22, 2018

We have a solution for you — this guide to awesome and free event planning resources. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs. Read on to learn the in’s and out’s of event engagement.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Bizzabo

OCTOBER 12, 2018

Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners. Looking for the best event tools but tired of sifting through seemingly endless options? Endless Events. Source: Endless Events.

Social Media 59

Social Media Trade Shows B2B Event Marketing 59

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. Whether you are a host, organizer, sponsor or attendee, you can use social media to help reach your event goals and build your community.

Social Media 60

Social Media B2B B2C Advertising 60

Socio Events

NOVEMBER 22, 2022

For instance, B2B networking is very different from B2C. At a B2B event, attendees are focused on making new professional connections and nurturing existing business relationships. During a B2C event, on the other hand, attendees are more interested in finding personal connections (i.e.,

B2C 52

B2C B2B Event Apps Events 52

Hubilo Blog

FEBRUARY 24, 2022

Nevertheless, attending relevant industry events is crucial; they’re how you stay ahead of the curve and they provide the unique opportunity for you to grow in multiple ways all at once, including: . keep up with the lightning speed of change in the events industry. meet other event professionals and grow your network .

2022 52

2022 Conference B2C Event Tech 52

Bizzabo

NOVEMBER 27, 2019

Keep reading to learn the secrets behind Twitter's most successful events and experiential marketing activations as well as how you can use them to supercharge your own event marketing efforts. This goes for both B2C and B2B event marketing strategies. Source: Event Marketer.

2019 72

2019 Advertising 2006 Events 72

Social Tables

OCTOBER 14, 2016

You have all your ducks in a row: awesome venue booked, killer catering secured and tickets to your event are sold out. Attendee engagement is an oft-overlooked component that is just as important as the venue or food and beverage. But don’t let the social media fun grind to a halt when the event kicks off. Social Media.

2014 60

2014 Food and Beverage Social Media 2015 60

Event Industry News

OCTOBER 14, 2019

Having worked in a wide range of event types for over 10 years such as fashion shows, corporate parties, product launches and experiential shows, Frankie has recently added live touring to her portfolio. Read the Event Tech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Brand Events.

Event Technology 65

Event Technology Technology 2019 Meetings 65

Bizzabo

MARCH 31, 2020

venues for hilarious stand-up routines, live podcast episodes, and exclusive screenings. Key Takeaway: Every event your company hosts should feel like an experience, not just a collection of speeches and workshops. This one night only event allowed attendees to see the series before it was officially released. October 5, 2016.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Bizzabo

JUNE 15, 2018

Check out this article to learn the top best practices that lead to a strong corporate event management strategy. Live events have become a key part of marketing efforts for both B2B and B2C companies. However, unlike other marketing channels, some find it difficult to build a standardized process for events.

Corporate Events 79

Corporate Events Event Management Management 2018 79

Bizzabo

JULY 19, 2019

Nail Your Venue. Where you host your customer training event is very important. Second, they're generally cheaper for companies to host because they don't have to rent a venue. Your speakers, content, and event venue are just as important as ever — so choose them wisely! Source: ServiceTitan.

Event Ideas 65

Event Ideas 2019 Events B2C 65

Bizzabo

DECEMBER 15, 2020

As an industry, we found opportunities to create many of the first virtual events and are still taking courageous steps to shape the next era of events. We predict that event marketers will be leveraging virtual conferences as part of a larger hybrid event strategy. Networking can be a challenge for virtual events.

Conference 83

Conference 2021 Sponsorships 2020 83

Bizzabo

JUNE 20, 2018

Each month we interview an events professional that is doing something remarkable. This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event.

Conference 55

Conference B2B B2C Sponsorships 55

Bizzabo

NOVEMBER 13, 2019

Document your event planning process, from initial idea to full-fledged conference and let your audience come along for the ride. They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing. The New York Times Travel Show is the largest event of its kind. Source: TravelPulse.

Speakers 48

Speakers Travel 2019 Fashion 48

Nunify

FEBRUARY 12, 2023

When I gave it event-related prompts, the answers were quite intriguing. Let’s try testing it for event venues ChatGPT prompts To Find Event Venues The search for that perfect venue is never-ending. How do i find the perfect venue for my event ? How do I promote an event ?

Sponsorships 52

Sponsorships Event Apps 2023 Tech 52

Bizzabo

MAY 2, 2019

Check out these 10 incredible event roadshow ideas with real examples you can use to supercharge your traveling get-together. Event roadshows are growing in popularity in 2019. They're amazing event marketing tools. In this article, we'll explore what an event roadshow is and why it can be so beneficial for your company.

Sponsorships 51

Sponsorships Financial 2015 Travel 51

Bizzabo

FEBRUARY 12, 2020

Learn all about Bon Appetit's unique approach to event marketing and how you can adopt their philosophies to improve your own conferences, seminars, and expos. Bon Appetit has also begun investing in live events and creative marketing activations to help promote its brand. Sound good? Then let's get started!

2011 63

2011 2012 B2C Marketing 63

Eventory

JULY 5, 2018

You need to make sure you and your team understand well the essence of event marketing. Event marketing means promoting your brand or product through events. It is being often confused with event promotion, which is simply the promotion of an event, not the whole organization. 4 An event app.

Social Media 66

Social Media Advertising Speakers Marketing 66

Bizzabo

AUGUST 1, 2019

Throngs of interested folks tuned in to watch the event and the marketing campaign allowed IBM to showcase the power of its technology in an extremely fun and engaging way. Key Takeaway: This is a great example of a company thinking outside the box when it comes to event marketing. 12 Imaginative Events From Atlassian.

Speakers 56

Speakers B2B 2019 Technology 56

Bizzabo

JANUARY 3, 2019

Here are 20 creative and outstanding real-world examples of VIP events you can draw inspiration from. To leave not stone unturned, this list includes B2B and B2C events. Add a VIP lounge to any existing event. This is certainly one area that works hand-in-hand with account-based event marketing.

Event Ideas 55

Event Ideas B2B Automotive 2018 55

Bizzabo

OCTOBER 8, 2018

The stage is set, the speakers are prepped, your staff is ready—but if you can't get enough bodies to your event, it's all for naught. We're all too aware of this challenge that event marketers and professionals face. Technology has the power to propel the way we do business — events are no exception.

Social Media 74

Social Media Marketing Event Technology Speakers 74

Bizzabo

SEPTEMBER 26, 2019

So book a venue, prepare your curriculum, and invite a few guests. If things really take off, you can begin to plan multiple events in various locations, just like intuit. Key Takeaway: The Geek Girl Dinner: Intuit event shows that Intuit understands the importance of catering to specific demographics. Girl Geek Dinner: Intuit.

Financial 48

Financial 2019 Speakers Sponsorships 48

PCMA Convene

OCTOBER 31, 2016

Most mature markets continue to experience healthy growth, with the exception of France, which stagnated in 2015 due to strong decline in the B2C trade-fairs segment partly because of the recent terrorist attacks. For example, planners should meet with the security teams at their venue to discuss security precautions.

Meetings 40

Meetings 2017 2016 Travel 40

Certain

OCTOBER 20, 2016

Because of this, it is hard to maintain a well-kept marketing resource library that has up-to-date and relevant information for all your marketing needs. Ahead of you is a carefully selected list of resources (in no particular order) for general marketers, event planners, demand gen professionals, and event marketers.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Endless Events

OCTOBER 19, 2018

If you’re looking for some new event industry blogs to call your favorites – this one is a must. We recommend you check out Bizbash for the ultimate in event planning news, trends, inspiration and venue discovery. Event Leadership Institute. You’ll find the full-scale of event-related topics covered here.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Bizzabo

NOVEMBER 2, 2018

Host from a Unique Venue - Imagine by Magento. When planning your product launch event, consider hosting it in a unique venue. InsightSquared offers revenue intelligence software for marketing teams. Your event brand is what people will think of when they think of your product launch event. Source: Magento.

Event Ideas 76

Event Ideas Social Media 2018 Conference 76

Bizzabo

AUGUST 30, 2019

Today, Forbes hosts many different gatherings and event types. That way you can learn to host amazing events just like Forbes. 12 Forbes Event Marketing Examples. Event sponsors will benefit your gatherings in multiple ways. It can be really difficult to actually make money when hosting an event.

Healthcare 48

Healthcare 2019 Speakers Conference 48