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The Brand & Buzz Stage at EventTech Live sponsored by Circdata will detail the latest thinking, solutions and kit behind bringing the best from experiential hubs and brand engagement. EventTech Live co-founder, Adam Parry, comments: “The response to calls for content across all five stages has been fantastic.
Sponsorship.com revealed that in 2017, sponsorship spending in North America on events reached 23 billion dollars. Sponsors make events financially feasible, keeping ticket prices reasonable, ensuring the implementation of the latest and the most innovative eventtech. Finding Event Sponsors. Credibility.
AccessLOOP took home four EventTech Awards at ExCeL London yesterday evening at a presentation ceremony held directly after EventTech Live day 1. Adam Parry, co-founder of the EventTech Awards, comments: “It felt like a triple celebration this year!
The events industry has been behind some of the most innovative tech conferences in the past decade. Needless to say, 2020 is set to be another bar-raising year for event management professionals. Needless to say, 2020 is set to be another bar-raising year for event management professionals. Event Planner Expo.
Is your event B2B or B2C? While there is plenty of common ground between B2B and B2C marketing, B2B events often seek to educate or inform, and B2Cevents often seek to entertain. While many event marketing software platforms could be adapted to both, some cater more specifically to either B2B or B2C.
Event planning terms are nothing new. But throw in eventtech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses.
Having been an organiser, an eventtech vendor, an exhibitor and now working in digital innovation for exhibitions, I’ve enjoyed many aspects of the eventtech ecosystem! How long have you worked in the events industry and what keeps you interested in it? Favourite piece of tech for work and personal life?
EventShaper is an operational management company that manages B2B and B2Cevents. Brand Events. EventTech. Sporting Events. Areas of interest. Concerts & Tours. Conferences. Exhibitions. Yes, I agree with the privacy policy. Please fill out all required fields.
Explore successful strategies employed by other verticals, such as business-to-business (B2B), business-to-consumer (B2C) companies, and nonprofit organizations, to adapt and implement innovative revenue-generation ideas. Grow Non Dues Revenue with the Right EventTechEvent technology plays a pivotal role in maximizing non dues revenue.
Starting off with another year, entering a new phase of event industry and meetings industry, event professionals await the new trends and tech integrations that will transform the event industry. How tech will transform the meetings industry in the upcoming months? Event Planer Net –. Event Industry News –.
Across his career, Scott has led teams in the design, production, and execution of hundreds of large-scale B2B and B2Cevents in more than 40 countries, for dozens of the world’s leading brands, companies, and trade associations. Favourite piece of tech for work and personal life? A no brainer really.
After 25+ years of organizing and investing in events and event technologies, despite being biased, trust me when I say that I honestly believe in the following topics that reinforce my “tech will save events thesis.” If we are talking about B2Cevents like Festivals, Music, Sports, etc.
What are the top trends in eventtech this year? Big brands are taking innovative approaches to provide attendees highly personalized experiences at their largest events. Technologies like AI, AR and beacons are continuing to showcase how tech can be both fun and useful.
She also describes the difference between working on a B2B and B2C show regarding press coverage and interview opportunities. Brand Events. EventTech. Sporting Events. “There’s a lot of scope to be incredibly engaged with your audience which I think is fantastic for show organisers.”. Areas of interest.
Read the EventTech Q&A here. A director of and production manager at EnTEEtainment Ltd, Frankie specialises in technical production management, artist liaison and CAD drawing at a variety of events. Read the EventTech Q&A here. Aleksandra Panyukhina, Head of Event Marketing at SEMrush.
I think that the top event technology trend for 2019 will be significant advances in data integration and analytics from the event technology providers. As significantly, cloud-based eventtech companies are putting effort into interoperability and analytics with other eventtech companies (i.e.
This makes building a memorable and effective event increasingly difficult for agencies like Live Union. Though the team at Live Union mainly deal with B2B events, the difference between B2B and B2C isn’t always that different. No matter what the event is, audiences don’t want to be “bored rigid”. Brand Events.
To make it a little easier for you, we’ve curated a list of nine events you should consider attending in 2022. With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and eventtech to market innovation, it’ll be the largest gathering of event professionals in the UK. International Confex
These events include the UK Cloud Awards and consumer events such as Cyclist Track Days. Our previous event management system was very B2B-focussed and we needed more capability on the B2C side, especially with things like ticketing,” said Emma Turner, head of events at Dennis. Brand Events. EventTech.
Skift Take: Despite positive financial results, Eventbrite is laying off eight percent of its staff. Its restructuring plan involves relocating development, customer support and operations roles away from the U.S. as well as cuts to real estate. Miguel Neves Read the Complete Story On Skift Meetings
B2B event marketing, by extension, refers to the discipline of leveraging B2B events for business marketing and promotional purposes. On the flip side, there’s business-to-consumer (B2C) marketing. B2Cevents have a much different target audience, as they’re focused on reaching ordinary consumers, not other organizations.
The conference focuses on innovation and strategic collaboration, making it especially valuable for industry professionals navigating business-to-business (B2B) to business-to-consumer (B2C) marketing. INDIE Cultivate | New York City, NY| April 24-25 Cultivate is INDIE’s freshest “hospitality, lifestyle, and travel pitch event.”
Wonder is a creative events agency composed of experienced event specialists. It works with companies such as Google, BT, VISA and Deliveroo to design and create events across the B2B, B2C and B2E sectors. Brand Events. EventTech. Sporting Events. Areas of interest. Concerts & Tours.
The former Global Head of Content at YNV Group, Danielle has extensive experience in international B2B and B2C marketing, brand and web with over a decade of experience in creating impactful content for companies including the Digital Magazine Awards and Study Group. Danielle says: “I am thrilled to join to the IMEX team.
How do I promote an event to event professionals? Let me give it one last try with a B2Cevent. ChatGPT prompts for Event Technology With the onset of the hybrid events era, it would be awesome if ChatGPT could help. Are hybrid events just hype? What tech is critical for a hybrid event?
Generally, event planners are broken up into three categories: Corporate event planners: Corporate event planning involves organizing internal events and meetings between businesses. These include corporate retreats, team-building events, and sales kickoffs. Because event technology drives engagement.
Events are indispensable for B2B and B2C industries alike. One only has to take a look at the statistics: 74% of attendees harbour a more positive perception of a business/organization post a successful event, and 96% of customers are more inclined to make a purchase, based on their favourable experiences of event engagement. .
From blogs on ways to increase ticket sales to 40-page eBooks on ways to maximize event sponsorship to webinars featuring event organizers in the field— you’ll find something useful within this directory of event planning resources. For more information, check out our event resources home. Cross event analytics.
Most mature markets continue to experience healthy growth, with the exception of France, which stagnated in 2015 due to strong decline in the B2C trade-fairs segment partly because of the recent terrorist attacks. As you can imagine, I look at the event world through a data-centric lens.
Here we have tried to capture the best of all event success metrics in an attempt to make it more comprehensive. 3 levels of gauging event success: 1.Online Online Reputation Management and its impact on your Event: Consumers do extensive research online before making any purchase and this is regardless of the nature of the product i.e
All things posted on this blog are focused on SEO best practices, optimization, SEO tools and tech, etc. Check it out for tech news, content best practices, and customer service tips and tricks. The Oracle Marketing Cloud blog is also a great resource for B2B event marketers. Event Marketer. Marketing Profs. Plannerwire.
Well, in some way or the other, all of them are experimenting with Virtual Events Experiences. After decades of almost ignoring virtual events, it seems that now many of the big tech guys have begun paying attention. I already wrote about exciting event-related initiatives from Linkedin, Alibaba, Tencent , and Spotify this year.
Back to Basics Covid-19 may have stopped the meetings industry in its tracks for a time, but the Bizzabo survey shows attendees and event planners are ready and waiting to connect again. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences? Keeping Connections While the hybrid model of meetings isn’t dead.
After all, event industry blogs are accessible, provide information about events from around the globe and cover every aspect of event planning. You can find bigger and better ways to deploy events, the latest in eventtech, and follow where other event profs’ careers are taking them.
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