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Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. Ask businesses to sponsor the entire event – providing the venue, food, and A/V equipment, or just one element. Pay for the food – not the catering. Notice this point says “skip the caterer,” not “skip the food.”
Not so much in Europe yet, but in most of the US, sports venues can order from our seat food and beverage, to be delivered to any location. Diogo is a commercially minded and people-focused individual with B2B and B2C experience across Europe. How can clubs leverage on the popularity of football players through technology?
CEO, Scott Cullather is a recognised industry leader who has worked within the sector for over 25 years, leading teams to deliver B2C and B2B events for renowned brands across 40 countries. INVNT’s co-founders have a wealth of experience between them.
Attendee engagement is an oft-overlooked component that is just as important as the venue or food and beverage. According to a survey conducted by Hubspot and Constant Contact, 40% of non-profits, B2B, and B2C companies who responded noted using social media as a form of event marketing. Social Media. Networking.
B2B event marketing is just as important as B2C events. Plum Organics, a baby food company, adds a clever activity to their internal company meetings: coloring books. No matter what is on the agenda, these types of events favor fun over productivity and give attendees a chance to enjoy themselves with good beverages and/or food.
Why You Should Attend: If you work in the Food & Beverage industry in any capacity, you'll have a lot to gain from attending the Cannabis Drinks Expo. Description: This hybrid B2B and B2C event is meant to include casual consumers and industry experts alike. They also offer certifications courses! CBD Expo East.
Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. There is street food, craft beer, cocktails and a crazy after-party! The biggest B2C event in America for digital product, UX/Design and engagement executives. They are held to educate, inform, or train attendees.
Likewise, venues that offer food and beverage, AV, and production as part of the events package will often agree on discounts on total event spend, taking all elements into account. Signing off on guarantees for food and beverage is plain sailing for some but for others, it’s the rock upon which they perish. Happy days.
Pro Tip: Don't just make your event free, offer free food and beverages too. But if you're set on using this strategy for your B2C or B2B event marketing efforts, we applaud you! While some folks may be willing to pass up a complimentary work get-together, not many will decline the opportunity to dine free of charge.
Email marketing is huge for events: More than 75% of B2C companies use email marketing as the number one tool to promote their events. Examples of direct costs include venue costs, food and beverage, travel, entertainment, and rental equipment. Yet, 50% of email marketers (yes, half!) Three different costs should be examined.
You can check out their blog, videos, how-to’s, as well as food and beverage highlights. Like, what to do with leftover event food and how to give back as a company. Run by Helen Moon, freelance events and marketing director, she touches on food and beverage ideas, destination showcases and marketing.
Beer & Food Attraction, dedicated to excellent beer and beverage and food for the Ho.re.ca. market, and BBTech Expo, the professional exhibition of technology for beers and beverages, foresee a run-up to the 2022 edition that will begin with a full-digital appointment between 12th and 14th April.
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