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Amplify launched in 2008 as a youth-focussed B2C brand experience agency, and has evolved by applying its culture-driven approach to the world of B2B, which now accounts for nearly 30% of the business, resulting in stand-out globalevents, experiences and campaigns for Facebook, Google, Hubspot, Pinterest and Netflix , amongst many others.
Event Planer Net –. There’s a vast difference between planning B2B events and B2Cevents. How to get the buzz spread out and what must be done — pre-event, post-event and during events is discussed thoroughly. To know more, read here. To know more, read here. EventFaq’s –.
Downes has over 15 years’ experience across both B2B and B2C in a mix of client and agency side roles, covering the UK & Ireland, Western Europe & Australia. He has worked with a number of high-profile global brands including Heineken, Vodafone, Three, Nokia, Telefonica O2, and Just Eat.
Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior GlobalEvent and Field Marketing Manager, Split. Emily Fullmer, Director of GlobalEvents, GreenBook. Cybersecurity.
Shifts in technology, organisation and values have implications for events and also for technologies within events, such as VR and augmented reality (AR). Shift towards ambitious events. According to Yuri, ‘B2B and B2Cevents build significant change. B2C becomes B2B. The middle will be disrupted.
A must-attend for event planners, EMS is the industry’s ultimate conference for B2B and B2C brand and event marketers, executives from leading event agencies, meeting planners, trade show organizers, event strategists, experience designers, and more. June 7-9, 2022 | Hybrid format, in-person event in Las Vegas.
With a UK focus, this is the ideal read if you are based there or like to stay abreast of the globalevents industry. This is the Central and Southeast Europe Meetings Industry Magazine blog but has plenty of articles about events taking place across the globe. Kongres Magazine. Campaignlive.
Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. Currently Aleksandra is specialising on event and experiential in the digital marketing industry and is leading the globalevent team at SEMrush.
I don’t think it’s B2B or B2C, it should be H2H—human-to-human—reminding people of your story, your event’s team, your brand and also being curious about the people showing up.”.
To better navigate this list, let's quickly review the different types of events you'll come across. Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. The biggest B2Cevent in America for digital product, UX/Design and engagement executives.
Simply put, event marketing involves hosting or participating in an event to promote a brand, product, or service to the target audience. Event marketers generally focus on two key areas of event promotion: B2C and B2B. Why is event marketing important? through 2028.
The company behind the conference really understands that technology and business are changing so they've dedicated their flagship globalevent to preparing attendees for the future. Key Takeaway: What can you do to ensure your events are constantly breaking new ground and staying at the forefront of your industry?
Most mature markets continue to experience healthy growth, with the exception of France, which stagnated in 2015 due to strong decline in the B2C trade-fairs segment partly because of the recent terrorist attacks. Did anything surprise you about the exhibition sector’s performance in 2016?
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