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Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior GlobalEvent and Field Marketing Manager, Split. Emily Fullmer, Director of GlobalEvents, GreenBook. Cybersecurity.
To better navigate this list, let's quickly review the different types of events you'll come across. Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. 2019 OCP Global Summit. Speakers are all leading industry experts. I-COM Global Summit.
To make it a little easier for you, we’ve curated a list of nine events you should consider attending in 2022. With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and event tech to market innovation, it’ll be the largest gathering of event professionals in the UK. International Confex
In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. Think is IBM's biggest conference of the year and features well-known speakers like Joe Montana and Tony Hawk; dozens of workshop sessions on various technology subjects; and plenty of networking opportunities.
Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. Currently Aleksandra is specialising on event and experiential in the digital marketing industry and is leading the globalevent team at SEMrush.
Simply put, event marketing involves hosting or participating in an event to promote a brand, product, or service to the target audience. Event marketers generally focus on two key areas of event promotion: B2C and B2B. Why is event marketing important? Sponsorships and speakers. through 2028.
But, something we really appreciate is their insights into the human-side of event planning. Like, what to do with leftover event food and how to give back as a company. All about event tech. With a UK focus, this is the ideal read if you are based there or like to stay abreast of the globalevents industry.
According to Yuri, ‘B2B and B2Cevents build significant change. What I expect and assume, after corona, let’s say the end of next year after the vaccine has been broadly introduced, we’ll see a shift towards higher, ambitious events; mostly hybrid, high-quality speakers, and the middle will be diminished.
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