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Amplify launched in 2008 as a youth-focussed B2C brand experience agency, and has evolved by applying its culture-driven approach to the world of B2B, which now accounts for nearly 30% of the business, resulting in stand-out globalevents, experiences and campaigns for Facebook, Google, Hubspot, Pinterest and Netflix , amongst many others.
Downes has over 15 years’ experience across both B2B and B2C in a mix of client and agency side roles, covering the UK & Ireland, Western Europe & Australia. He has worked with a number of high-profile global brands including Heineken, Vodafone, Three, Nokia, Telefonica O2, and Just Eat.
Intimate events. Event apps. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Kimber Lancaster, Senior GlobalEvent and Field Marketing Manager, Split. Emily Fullmer, Director of GlobalEvents, GreenBook. Cybersecurity.
Simply put, event marketing involves hosting or participating in an event to promote a brand, product, or service to the target audience. Event marketers generally focus on two key areas of event promotion: B2C and B2B. Why is event marketing important? Sponsorships and speakers. through 2028.
The company behind the conference really understands that technology and business are changing so they've dedicated their flagship globalevent to preparing attendees for the future. Key Takeaway: What can you do to ensure your events are constantly breaking new ground and staying at the forefront of your industry?
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