Picatic by Eventbrite

JUNE 6, 2018

Swag is a popular event marketing strategy for both business-to-business (B2B) and business-to-consumer (B2C) companies. In case you are new to the term, swag, standing for “stuff we all get,” is the free promotional items companies hand out at events. I love freebies and the feeling […].

2018 285

2018 B2C B2B Event Marketing 285

Skiddle

DECEMBER 7, 2023

Photo: Jakob Owens / Unsplash.com Nostalgia is hot in commercial marketing at the minute and it can evoke fond memories. They’re our B2C content team. If that isn’t enough, our B2C team will send regional newsletters to our customer base, showing them the events they need to know about in their area.

B2C 52

B2C Marketing Social Media 2024 52

Skiddle

DECEMBER 7, 2023

Photo: Jakob Owens / Unsplash.com Nostalgia is hot in commercial marketing at the minute and it can evoke fond memories. They’re our B2C content team. If that isn’t enough, our B2C team will send regional newsletters to our customer base, showing them the events they need to know about in their area.

B2C 52

B2C Marketing Social Media 2024 52

Event Industry News

JUNE 14, 2024

emc3, best known for its large-scale B2B events for clients such as HP, LinkedIn, Google, Gong, and Rapid7, has expanded its offerings to work with B2C clients.

B2C 64

B2C B2B Marketing Events 64

Tigris Events

OCTOBER 14, 2022

[…]. The post Why Experiential Marketing Works appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

Marketing 93

Marketing Event Planning B2C Events 93

Eventbrite UK

MARCH 27, 2017

Successful B2C marketing is about more than getting the word out about your event. The post 3 Top Tips for Marketing Consumer Events appeared first on Eventbrite UK Blog. It’s about getting the right words out to the right people. Here’s how.

B2C 60

B2C Marketing Events Social Media 60

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.

Marketing 77

Marketing Conference B2B Speakers 77

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. the average marketing budget on live events.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Prestige Events Magazine

JANUARY 9, 2024

Topics that will be discussed by speakers including Georgina Macauley, Marketing Director B2C at Fnatic, Professor Philip Wilson Executive Chairman at the College of Esports and Heather Dowe, CEO at Hotdrop, are: London’s esports credentials Does London have the required talent pool for the industry to grow?

B2C 111

B2C Government 2024 Speakers 111

Prestige Events Magazine

FEBRUARY 13, 2023

Matt Grey, Director at event:decision, adds: “Whilst we’re delighted to be recognised as the market leader in event impact measurement and mitigation, adding the capabilities of ‘You. comments: “Partnering with event:decision is an important way for us to extend our commitment to the corporate and agency-led market.

B2C 98

B2C Sustainability B2B Travel 98

Exhibitor Magazine

JULY 13, 2021

NEW YORK  Netcore Cloud, a customer engagement platform that helps B2C brands create amazing, personalized digital experiences, announced today its e.

B2C 40

B2C Marketing 40

Hubilo Blog

JUNE 29, 2020

Influencers are the pillars of success for several brands and products we see out in the market. B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Some of you might still be wondering what exactly is influencer marketing? Posting once in a while or is it a big marketing strategy we’re missing out on?

B2B 81

B2B Marketing B2C Social Media 81

Event Industry News

AUGUST 23, 2023

Global full-service event and experiential marketing agency Impact XM today announced the addition of Robynne Weaver as vice president, strategic accounts.

B2C 52

B2C B2B Marketing Events 52

Skiddle

OCTOBER 19, 2023

Elsewhere, we optimised B2C blogs for events, introduced new features and promoted existing ones like reps and discount codes. Our Freshers Week content ran across B2B & B2C channels A campaign of this size requires intricate planning. But it wasn’t just existing features.

2023 59

2023 B2C B2B Education 59

Socio Events

FEBRUARY 21, 2023

However, with the right virtual event marketing strategy, you can increase your chances of success. Three words: Virtual event marketing. If you want your target audience to tune into your upcoming event, implement a solid marketing strategy. What is virtual event marketing? So, what do you do? Click here to read more.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Plan Your Meetings

AUGUST 31, 2016

For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses?

Social Media 71

Social Media B2B B2C Marketing 71

Event Industry News

NOVEMBER 17, 2021

The announcement comes as Wonder strengthens its team to further realise its long-term ambition of shaking-up the worlds of B2B and B2E events and marketing, broadening the offer to cover more longform campaigns and experiences that help businesses think differently about building meaningful connections through an audience-first approach.

B2B 105

B2B B2C 2008 Sponsorships 105

Prestige Events Magazine

JUNE 12, 2024

For the first time it allows B2B and B2C event planners to automatically include their audience’s travel patterns, and the associated impact of visitor/delegate travel, with an unparalleled degree of accuracy within event:decision’s Track reporting service. focuses on the Meetings Incentives Conferences and Exhibitions (MICE) sector.

Travel 52

Travel B2C Sustainability Transportation 52

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. Getting Experiential Marketing Right. A Primer to Enterprise Event Marketing.

Corporate Events 108

Corporate Events Event Planning Marketing B2C 108

Management Events

APRIL 4, 2022

In B2B, half or more of all marketing spend is misaligned. Although customer journey analytics has grown in the B2C market, B2B companies are being rudely awakened by their customers. However, there are significant differences in customer journeys in B2B versus B2C. The stakes are high in B2B. The CX Insights Framework.

B2B 52

B2B B2C Marketing Management 52

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. From designing event content to choosing the right speakers, B2B marketers have a lot of important decisions to make. Where do you possibly begin? We’re here to help!

B2B 52

B2B B2C Trade Shows 2023 52

Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. If you want to attract as many potential attendees as possible, it pays to have a comprehensive marketing campaign to promote your event. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Smart Meetings

DECEMBER 8, 2023

Wendy Worley Wendy Worley, The ART Hotel Denver The ART Hotel Denver, Curio Collection by Hilton , welcomes Worley as director of sales and marketing. Ami DeWille Ami DeWille, One10 DeWille is the vice president of integrated marketing at One10 LLC.

Food and Beverage 104

Food and Beverage Hospitality Tourism B2C 104

PCMA Convene

JUNE 28, 2019

It’s no secret that traditional advertising has been suffering and digital users are numb to banner ads,” said Leah Judge, author of Agency EA’s “2019 Experiential Marketing Trend Report,” a companion report to the research study. Agency EA broke it down for Convene. STAGES THAT SHINE. CMP Credit.

Marketing 74

Marketing 2019 B2B Advertising 74

SpotMe Blog

SEPTEMBER 1, 2022

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a conference or a networking event are B2C events.

Event Planning 246

Event Planning B2C Event Apps B2B 246

Event Industry News

DECEMBER 17, 2020

Video views have already reached over 250,000 as of time of going to press, with over 150,000 on twitter alone, accompanied with a significant amount of broadcast and print coverage across national and regional press, including BBC and ITV News, Sunday Times, Mail on Sunday and numerous business and marketing specific journals.

B2B 138

B2B B2C Social Media 2021 138

Attendease

FEBRUARY 4, 2020

For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The event marketing campaign was called, ‘Rolex’s DNA: innovation and design’, a theme that suited the nature of TED Conferences. Finding Event Sponsors.

Sponsorships 312

Sponsorships B2C Financial Event Ideas 312

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 293

2020 Social Media B2B B2C 293

Prestige Events Magazine

JANUARY 31, 2024

Together the brands will grow a B2C facing audience which adds value to businesses across the hospitality industry. The Edit by CHS is all about bringing new consumers to our clients by giving them the opportunity to market to an audience who we know want to spend their leisure time living well.

B2C 59

B2C 2024 2023 Education 59

Smart Meetings

AUGUST 16, 2023

Smart Meeting spoke with Lauren McCullough, vice president of marketing for Bizzabo , to discuss the major takeaways of the survey and what it could mean for the future of the industry. Read More: Will B2B Adopt B2C Strategies to Retain Post-Covid Audiences? Live events are the main crux and that has always been the case.

B2B 98

B2B Conference B2C Event Tech 98

Event Industry News

MARCH 9, 2020

In addition, its sister company, Vividfish, will be providing inbound marketing and lead generation services. “The fact that the venue is now home to some of the UK’s largest B2B/B2C events is a testament to the work that Vivid Ink has done.” ” Paul Richardson, MD, Vividink PR & Social Media Ltd.,

Contracts 112

Contracts B2C Social Media B2B 112

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? Specifically, enterprise event marketing enables these organizations to unify their goals, analyze their processes and optimize these processes on a cross-team basis.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. He specializes in experiential marketing and event productions.

B2C 207

B2C Insurance Social Media B2B 207

Eventmobi

JUNE 16, 2023

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. You don’t have to rely on traditional marketing tactics anymore.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Event Industry News

FEBRUARY 12, 2020

Jonathan joins the team from Cineworld Cinemas where he was national sales manager, focused on new business and the marketing strategy, overseeing the sale of Cineworld screen propositions and private hire events for B2B and B2C markets.

B2C 69

B2C Management B2B Tech 69

Event Marketer

MARCH 29, 2023

WHERE IDEAS + RESULTS ARE CONNECTED Switch is an award-winning, full-service creative agency + production house that specializes in experiential, traditional and digital marketing. CORE CAPABILITIES: Switch offers a full spectrum of marketing resources. I can’t wait to see what we create next.” 630.853.6033 switch.us

2023 52

2023 B2C Trade Shows B2B 52