SpotMe Blog

SEPTEMBER 1, 2022

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a conference or a networking event are B2C events.

Event Planning 246

Event Planning B2C Event Apps Speakers 246

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. FOCUS ON STRONG, FUTURE-LOOKING CONTENT.

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

No good marketer shies away from live events. On the contrary, a professionally executed event is often a staple of the successful marketing strategy that turns heads, signs on new clients, helps forge business partnerships, and solidifies brand recognition and loyalty. FOCUS ON STRONG, FUTURE-LOOKING CONTENT.

Insurance 154

Insurance B2C Social Media B2B 154

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! Plus, we've added industry-specific insights into live event marketing for 2019. Event Marketing Budgets and Trends. the average marketing budget on live events.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Prestige Events Magazine

OCTOBER 2, 2023

The tailored list of subjects was consciously applied back to marketing, events and communications. Notable guest speakers included Shani Dhanda, award-winning disability specialist and broadcaster, Orla Pearson, co-founder of MyClearText, as well as Russell Soden of Teamology.

2023 147

2023 B2C Automotive B2B 147

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Prestige Events Magazine

JUNE 2, 2021

Raccoon Events, the company behind the award-winning National Running Show, National Snow Show, National Outdoor Expo and Run Show USA, has today announced it is adding yet another event to its rapidly growing portfolio of B2C health and wellbeing events.

B2C 130

B2C Retail Sports 2022 130

Hubilo Blog

JUNE 29, 2020

Influencers are the pillars of success for several brands and products we see out in the market. B2B Influencer marketing has been a buzzword, we’ve listened for a while now. Some of you might still be wondering what exactly is influencer marketing? TRUST is a keyword that is of utmost essential for B2B influencer marketing.

B2B 81

B2B Marketing B2C Social Media 81

Social Tables

JANUARY 27, 2021

Experiential Marketing Summit Date, location details TBA According to its website, the 2021 Experiential Marketing Summit is going to be a “virtual experience” in March and May 2021, followed by a live experience in October. ” Gain new event planning skills with easy tools Get Started Free 3.

2021 193

2021 Event Planning Conference 2020 193

Event Farm

JUNE 14, 2017

Keeping up with event marketing trends is difficult—but we've been lucky enough to work with some of the best in the industry to keep our content fresh and informative. We realize, however, that event marketers are busy, so we've compiled 10 of the best ideas from our content to share with you in the most efficient way possible.

Social Media 124

Social Media Speakers B2C Event Marketing 124

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Co-host the event. Co-host an event, then divide and conquer.

2019 150

2019 Food and Beverage B2B Social Media 150

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.

Marketing 77

Marketing Conference B2B Speakers 77

Eventmobi

JUNE 16, 2023

When a low budget is a big factor, associations can explore cost-effective alternatives, seek partnerships and sponsorships, and invest in low-cost marketing tactics (like organic social media or comarketing) to overcome budget limitations. You don’t have to rely on traditional marketing tactics anymore.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Social Tables

DECEMBER 5, 2018

Annual B2B events, B2C events, nonprofit fundraisers, and community-organized events must strike the perfect balance of increasing engagement while staying on budget. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion. 18% venues.

Ecommerce 146

Ecommerce B2B Apparel B2C 146

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? Specifically, enterprise event marketing enables these organizations to unify their goals, analyze their processes and optimize these processes on a cross-team basis.

Event Marketing 67

Event Marketing Marketing Banking B2B 67

GEVME

NOVEMBER 17, 2020

This episode was organised in a truly hybrid sense, which means the event was hosted in a hybrid venue, with a hybrid panel of speakers curated for our hybrid audience. . Diogo is a commercially minded and people-focused individual with B2B and B2C experience across Europe. Create post-event surveys and let them share their thoughts.

Food and Beverage 120

Food and Beverage Sports B2C B2B 120

Bizzabo

FEBRUARY 19, 2019

This International Women’s Day, we’re hosting EMPOWER, an invite-only event celebrating women in business, marketing, and leadership. In a recent study we analyzed event data from thousands of events over the past five years and discovered that the nearly 70% of speakers at events are male. Get to know a few of these speakers below.

Speakers 48

Speakers Meetings B2C B2B 48

SmartMeetings

MAY 28, 2020

When you think of the event life cycle, you still need to market your event. While content is about the speaker, the message and correct video format, it’s also about creating a shared experience. You’re still thinking about speakers, thinking about abstracts and curating how you actually deliver it. You need to promote it.

B2C 117

B2C Conference Sponsorships Speakers 117

Event Industry News

MARCH 6, 2020

Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different. As well as event running schedule, and all manifests and performer movements as you would for a conference, exhibition or awards evenings.

B2C 97

B2C B2B Negotiating Venues 97

Bizzabo

JANUARY 15, 2019

The vast majority of marketers consider live events to comprise the most critical marketing channel over content marketing, email marketing, paid ads and other channels. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Cybersecurity. It's hard to predict.

2019 102

2019 B2B B2C Events 102

GEVME

SEPTEMBER 26, 2019

The development of marketing technologies in fintech and e-commerce also opens new avenues and perspectives. The RegTech Summit for Capital Markets explores how the financial services industry can leverage technology to drive innovation, cut costs, and support regulatory change. RegTech Summit . were presented there. Money2020 Europe.

Conference 120

Conference Banking Financial 2019 120

Bizzabo

NOVEMBER 15, 2018

Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. 2 days focused on what to expect in the next 12 months in marketing technology. Search Marketing Expo is the leading conference for SEO & SEM professionals, helping marketers succeed with actionable tactics.

Tech 168

Tech 2019 Conference Technology 168

SpotMe Blog

JUNE 2, 2021

It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics.

B2B 130

B2B Social Media Marketing Events 130

Event Industry News

NOVEMBER 23, 2018

CEO, Scott Cullather is a recognised industry leader who has worked within the sector for over 25 years, leading teams to deliver B2C and B2B events for renowned brands across 40 countries. The brand also sought to drive general brand awareness in the UK market, and build on their relationships with clients by engaging with them face-to-face.

2008 92

2008 Food and Beverage 2018 B2C 92

PCMA Convene

DECEMBER 21, 2020

Many of the speakers in the conference program, he wrote, “picked up on this theme: how to ensure A.I. Convene will also be speaking with a Convening Leaders Main Stage speaker in Singapore, Ayesha Khanna , co-founder and CEO of artificial intelligence solutions firm and incubator ADDO AI, to learn how she sees A.I. How will A.I.

2021 130

2021 2020 Sustainability B2C 130

PCMA Convene

DECEMBER 3, 2018

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival. In the B2C section of ChinaJoy , exhibiting companies interact directly with consumers, who are drawn from a tremendously diverse and enthusiastic demographic. Darren Lim.

B2C 69

B2C Meetings Sports Trade Shows 69

Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. If you want to attract as many potential attendees as possible, it pays to have a comprehensive marketing campaign to promote your event. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. Marketing has a place in every stage of the event process and events are necessary to an all-inclusive marketing program. What is Event Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

Socio Events

MARCH 21, 2023

In the world of business marketing, B2B events offer a tried-and-true channel for wowing your target audience, meeting potential clients, and raising brand awareness. From designing event content to choosing the right speakers, B2B marketers have a lot of important decisions to make. Simply put, the stakes are much higher.

B2B 52

B2B B2C Trade Shows 2023 52

Socio Events

FEBRUARY 21, 2023

However, with the right virtual event marketing strategy, you can increase your chances of success. Three words: Virtual event marketing. If you want your target audience to tune into your upcoming event, implement a solid marketing strategy. What is virtual event marketing? So, what do you do? Click here to read more.

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Bizzabo

MAY 14, 2018

This month we spoke with Cathy McPhillips, VP of Marketing for Content Marketing Institute, about growing an annual conference, making data-driven decision, building an engaged community and more. She has been frequently named a Top Marketer and is dedicated to providing event attendees with an incredible experience.

Marketing 50

Marketing Conference Speakers Social Media 50

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant. Source: AdobeMax.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Social Tables

APRIL 23, 2019

Now, it’s important to mention that there are plenty of amazing event names that don’t follow all of these rules, like Content Marketing World or The Golden Raspberry Awards. Beam Me Up ”, an event focused on the future of B2B marketing. They have their own strengths and weaknesses just like any other name. Try free association.

Social Media 139

Social Media B2C Events Corporate Events 139

Endless Events

OCTOBER 19, 2018

Bizzabo’s list-style posts about event management, marketing and engagement are enhanced by monthly interviews with event profs who are breaking the mold. You’ll find a wide scope of categories from marketing to budgeting, branding, and even ethics. Event Marketer. Gallus Events. All about event tech. Corbin Ball’s TechTalk.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Event Geek

APRIL 4, 2016

Social media has the potential to dramatically improve your events, whether they are b2c or b2b. 2) Engage Your Existing Community Your community of guests and speakers are a rich source of opportunity to help promote your event on social networks. Let them vote on sessions and suggest topics. 4) Hashtags Don't forget hashtags.

Social Media 60

Social Media B2B B2C Advertising 60

Nunify

AUGUST 9, 2021

Several new brands have popped up in the market in recent times by grasping this very fact. Makeup for glitches – Sometimes, you might face technical issues like poor internet connection, bad mic, speaker problem, lighting problems etc. Various sectors, be it B2B or B2C can benefit from the webinars.

B2C 98

B2C B2B Retail Social Media 98