Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

PCMA Convene

JUNE 28, 2019

It’s no secret that traditional advertising has been suffering and digital users are numb to banner ads,” said Leah Judge, author of Agency EA’s “2019 Experiential Marketing Trend Report,” a companion report to the research study. Agency EA broke it down for Convene. STAGES THAT SHINE. CMP Credit.

Marketing 74

Marketing 2019 B2B Advertising 74

SpotMe Blog

SEPTEMBER 1, 2022

This tracking helps you measure your event ROI (return on investment), analyze marketing effectiveness, and follow up after your event. . You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a conference or a networking event are B2C events.

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Event Planning B2C Event Apps B2B 246

Event Farm

OCTOBER 27, 2016

Securing sponsorship for a conference is sales. You have to think what would be in it for the prospective sponsor--everything from how the audience fits with their targeted audience, what they most care about as a deliverable, and how they will judge whether a sponsorship is a success or not. Develop flexible sponsorship levels.

Conference 100

Conference Sponsorships 2016 2017 100

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. Getting Experiential Marketing Right. A Primer to Enterprise Event Marketing.

Corporate Events 108

Corporate Events Event Planning Marketing B2C 108

Eventmobi

JUNE 13, 2019

Whether you’re a B2B or B2C brand, there’s no doubt that events offer a bounty of benefits. In fact, 77 percent of marketers use experiences and events as a core part of their marketing strategy. But, as any marketer will tell you, events come with a price tag. Offer event sponsorships and contra deals.

2019 150

2019 Food and Beverage B2B Social Media 150

Social Tables

JANUARY 27, 2021

Experiential Marketing Summit Date, location details TBA According to its website, the 2021 Experiential Marketing Summit is going to be a “virtual experience” in March and May 2021, followed by a live experience in October. ” Gain new event planning skills with easy tools Get Started Free 3.

2021 193

2021 Event Planning Conference 2020 193

GEVME

NOVEMBER 17, 2020

The sports industry has the advantage of the emotional link attached to it, so marketing-wise it’s all about talking to supporter’s emotions (including calls to action if possible). Diogo is a commercially minded and people-focused individual with B2B and B2C experience across Europe. About Diogo Lourenço.

Food and Beverage 120

Food and Beverage B2C Sports B2B 120

Nunify

FEBRUARY 12, 2023

How about we check if one of these brands are open for sponsorship. Would you know if Mastercard is open to event sponsorship ? Do you know who to reach in the marketing or sponsorship department ? Let’s move to another aspect of seeking sponsorship for events which is 5. These prompts are now yours to use.

Sponsorships 52

Sponsorships Event Apps 2023 Tech 52

Event Industry News

FEBRUARY 25, 2019

Downes has over 15 years’ experience across both B2B and B2C in a mix of client and agency side roles, covering the UK & Ireland, Western Europe & Australia. Clive has appointed Gavin Downes to the role of Head of Strategy, based in their Dublin office.

B2C 56

B2C B2B Sponsorships Corporate Events 56

Cvent: Event Marketing

MARCH 26, 2019

There are seemingly a million ways to go about event marketing. In fact, depending on your role in your organization, event marketing can take quite a few forms. Marketing has a place in every stage of the event process and events are necessary to an all-inclusive marketing program. What is Event Marketing.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

PCMA Convene

JUNE 28, 2019

Based on an industry-wide research study, Agency EA ’s “2019 Experiential Marketing Trends Report” uncovered a number of emerging trends and traditional tactics that are being approached in new ways. Inspiring influencers and smart sponsorships. The top 10 trends include: 1. Location integration.

B2B 94

B2B B2C 2019 Social Media 94

SmartMeetings

MAY 28, 2020

When you think of the event life cycle, you still need to market your event. Digital events can be broken down into four components: content, community, sponsorship and analytics. Different Platform, Same Cycle. Keena notes that the event cycle hasn’t changed. “A A lot of the fundamentals stay the same. You need to promote it.

B2C 117

B2C Conference Sponsorships Speakers 117

Velvet Chainsaw

AUGUST 2, 2016

The way we buy has evolved for both the B2B and B2C sectors. To organizers, we believe that CEUs are the Fool’s Gold of Attendance Marketing. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value.

Trade Shows 150

Trade Shows B2C Education Healthcare 150

Bizzabo

MARCH 31, 2020

What started in 1997 as a convenient video rental alternative quickly turned into a powerhouse company that (as of this writing) has a larger market cap than Disney. Part of the Netflix content strategy includes numerous live, in-person event types and marketing activations. Netflix is a Joke Fest. October 5, 2016. Source: Twitter.

Sponsorships 77

Sponsorships 2019 Entertainment Speakers 77

Event Industry News

OCTOBER 4, 2018

Formation: TRO was conceived in the UK as an event management and production agency, with a heavy focus on Event Support for automotive clients, delivering car launches and dealer marketing. and GMR Marketing, enabling us to spot the latest trends, use the best expertise and move at speed.

Automotive 75

Automotive B2C 2008 Sponsorships 75

ePly

JANUARY 14, 2024

Consumer Exhibitions Consumer exhibitions, also known as expos, are for a B2C target audience. Think about your attendee demographics, what their interests are, where do they spend their time, and what marketing channels they are most influenced by. They are also used to showcase them to other industry participants and investors.

Management 62

Management Social Media B2C B2B 62

Bizzabo

JANUARY 15, 2019

The vast majority of marketers consider live events to comprise the most critical marketing channel over content marketing, email marketing, paid ads and other channels. For the more information and expert advice, download the Event Marketing 2019: Benchmarks and Trends Report. Cybersecurity. It's hard to predict.

2019 102

2019 B2B B2C Events 102

Bizzabo

JUNE 20, 2018

This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. Dayna Rothman is Chief Revenue Office at SaaStr and a marketing thought leader. It is a little bit more of a B2C motion.

Conference 55

Conference B2B B2C Sponsorships 55

Bizzabo

AUGUST 22, 2018

If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Bizzabo

DECEMBER 15, 2020

Within several months, many innovative approaches and tools quickly emerged onto the market. We predict that event marketers will be leveraging virtual conferences as part of a larger hybrid event strategy. of event marketers were able to reach a wider audience with virtual events. What we saw in 2020 was a renaissance.

Conference 83

Conference 2021 Sponsorships 2020 83

Bizzabo

NOVEMBER 6, 2019

Learn how the Chinese tech giant, Baidu, uses different event types and experiential marketing campaigns to promote its web-based products and services. Like Google, Baidu's offerings include a popular search engine, a mapping service, mobile apps, translation services, and a stellar event marketing strategy. Create 2019.

2019 49

2019 Entertainment Marketing Conference 49

Bizzabo

SEPTEMBER 26, 2019

They also create some pretty amazing experiential marketing moments, some of which we'll dissect in this article. Intuit: A Giant Story was a marketing initiative that the company embarked upon in 2018. Before you automatically decline, know that free events can be a wonderful event marketing strategy. Quickbooks Connect.

Financial 48

Financial 2019 Speakers Sponsorships 48

Bizzabo

AUGUST 1, 2019

In this article, we'll look at a collection of 12 events, brand activations, and experiential marketing campaigns from IBM. In 2011, IBM crafted a truly brilliant marketing campaign named Jeopardy: The IBM Challenge. Key Takeaway: This is a great example of a company thinking outside the box when it comes to event marketing.

Speakers 56

Speakers B2B 2019 Technology 56

Bizzabo

NOVEMBER 13, 2019

They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing. Who can your company offer sponsorships to and ease the financial responsibility inherent when hosting conferences, training seminars, and trade expos? It was a truly amazing display of experiential marketing !

Speakers 48

Speakers 2019 Travel Fashion 48

Event Industry News

APRIL 29, 2020

’ The live entertainment industry is one of the greatest and most exciting industries in the world, with a market size of more than $25bn per year. It’s imperative that industry players come together to adapt to this ‘new normal.’ But it is currently under immense pressure.

B2C 74

B2C Entertainment B2B Insurance 74

Bizzabo

MAY 2, 2019

They're amazing event marketing tools. And, once they're in the seats at one of your get-togethers, you can shower them with your brand message and market your company's products and/or services to them. Make Use of Event Sponsorship. Why not take advantage of event sponsorship opportunities like Infosys ? April 5, 2016.

Sponsorships 51

Sponsorships Financial 2015 Food and Beverage 51

Bizzabo

OCTOBER 12, 2018

Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners. We’ve won the People’s Choice Award for Favorite Tech Event Supplier for three years in a row, are a market leader on G2Crowd, and have 5/5 Customer Service rating on Capterra.

Social Media 59

Social Media Trade Shows B2B Event Marketing 59

Bizzabo

AUGUST 30, 2019

12 Forbes Event Marketing Examples. The entire goal of the event is to encourage attendees to move from talk to action and market their companies with authenticity, trust, and purpose. Event goers learn about new innovations in the field of marketing from business leaders at companies like Target, Citi, and L'Oreal.

Healthcare 48

Healthcare 2019 Speakers B2C 48

Bizzabo

OCTOBER 8, 2018

We're all too aware of this challenge that event marketers and professionals face. That's why we pored over our archives of interviews with seasoned event marketers and scoured through our most popular resources in order to compile tips for increasing event ticket sales and registrations through a variety of panels. Pricing Tips.

Social Media 74

Social Media Marketing Event Technology Speakers 74

Bizzabo

JANUARY 9, 2020

Key Takeaway: Looking for new event marketing ideas. So use great stories in your B2C and B2B event marketing efforts to help humanize your brand and explain the benefits of attending your events. Key Takeaway: Event sponsorship is an important element of any company's event strategy. Embrace storytelling! GET Creative.

Sports 62

Sports 2016 B2C Entertainment 62