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to bring a unique and proprietary offer in the measurement of sustainability and mitigation of environmental impact relating to brand and agency-led events. Matt Grey, Director at event:decision, adds: “Whilst we’re delighted to be recognised as the market leader in event impact measurement and mitigation, adding the capabilities of ‘You.
Sponsorships are the lifeline that keeps the events industry sustainable. For them, these events serve as an extremely specialized branch of promotion and marketing, bringing together brands and potential customers/business leaders on a face to face basis. The marketing aims of the brand in question. Finding Event Sponsors.
The event will also prioritise the most practical educational sessions since the end of the pandemic, understanding the increasing pressure on event professionals, with trends from sustainability, accessibility, and technology all taking their toll. This is a really exciting chapter in our evolution as a business,” commented Emma.
Other experts from the DRPG team and its partners assumed the role of ‘professors’ during bespoke CPD-accredited workshops that included accessibility for all audiences, cutting through the sustainability fluff, effective brand storytelling, understanding audiences and tomorrow’s technology.
In a world where attention spans are short and consumers are more critical of brands than ever , traditional marketers are increasingly embracing our craft. According to Business Insider’s Influencer Marketing (2018) report, the average influencer engagement rate is 5.7%, meanwhile it’s between 2% and 3% for brands.
Created by seasoned events professional Paul MacDonald, Unity53 Ltd is a new business designed to address the changing structure of effective community building, while embracing customers’ strengthening wishes to actively contribute to a more sustainable society. Digital communities sit at the heart of the company vision.
CEO, Scott Cullather is a recognised industry leader who has worked within the sector for over 25 years, leading teams to deliver B2C and B2B events for renowned brands across 40 countries. Under his leadership the now decade old business continues to experience exceptionally strong, sustainable and balanced growth.
Whether you’re looking to learn about the latest in hotel technology, security resources, design trends, catering techniques, or the luxury travel market, we’ve got you covered. For the first time post-pandemic, HSMAI’s Marketing Strategy Conference and ROC Americas is back, live and in-person. What’s impacting your industry most?
Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. 2 days focused on what to expect in the next 12 months in marketing technology. Search Marketing Expo is the leading conference for SEO & SEM professionals, helping marketers succeed with actionable tactics.
The idea behind the Catapult initiative is to engage with specialists and professionals within the event sector who have an idea for a new event, or have spotted a gap in the market, but need the funding and resource to transform the show from an embryonic idea into reality. We’re looking at every opportunity on a case-by-case basis.
With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and event tech to market innovation, it’ll be the largest gathering of event professionals in the UK. Experiential Marketing Summit (EMS). The Event Planner Expo hosts top business leaders in the events, marketing, and hospitality industry.
The chief marketing officer (CMO) role has always evolved with the market landscape. Egmont Philips , Marketing Director of DAS , believes that the time for change has come and executives now need to evolve their roles as CMO. . As a marketeer, you always need to anticipate, adapt, and change the organization.
Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. Alison Church, Marketing Director at Easyfairs UK & Global. Read the Event Tech Q&A here.
Once we hit product market fit and hyper-growth in early 2013, we really went for it. Nope, we opened London, Amsterdam, and Hong Kong within 18 months of hitting product market fit. But eventually you need a sustainable engine. DoubleDutch was not that. Win North America and then look abroad? And so forth.
It also facilitates the implementation of targeted marketing strategies, such as audience segmentation and personalised email campaigns, thus optimising the reach and effectiveness of event promotion. Sustainability: by reducing the need for physical tickets, digital platforms support sustainable and green event initiatives.
If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We’ve compiled a list of some of the most important conference planning resources that organizers can refer to for all their event planning and event marketing needs.
From sustainability rooms to floating robot balloons, we tested the limits to create a truly inclusive experience and push the boundaries of what is possible in the hybrid era. Look to other companies, events, and industries to find inspiration. And it can be found anywhere.
Within several months, many innovative approaches and tools quickly emerged onto the market. We predict that event marketers will be leveraging virtual conferences as part of a larger hybrid event strategy. of event marketers were able to reach a wider audience with virtual events. More Sustainable. Further Reach.
How can you customize your B2C or B2B events now? Your event will be more memorable and enticing to attendees if you provide unique, personalized experiences, boosting the possibility of future visits and favourable word-of-mouth marketing.
This type of recommendation marketing made Amazon the undisputed number 1 in international E-commerce. Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. Platforms and market places. Trade fairs need to work out new business model to sustain their positive development.
This type of recommendation marketing made Amazon the undisputed number 1 in international E-commerce. Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. Platforms and market places. Trade fairs need to work out new business model to sustain their positive development.
In a nutshell, both campaigns seek to show the world how dedicated NYT reporters are to sharing the truth with their audience and why a subscription to the New York Times is crucial to sustaining their efforts. They'll appreciate the backstage pass and you'll get plenty of content to help with event marketing. Source: TravelPulse.
The United States will continue to outperform the global exhibitions market. Year-to-date RevPAR has declined in six of the top 25 markets. It would be tempting to attribute that to new supply, but the room nights sold have declined in four markets. What’s in store next year? percent in Asia-Pacific. Airfares will be up 2.5
Bizzabo’s list-style posts about event management, marketing and engagement are enhanced by monthly interviews with event profs who are breaking the mold. Search within blog categories like education, sustainability and team building or check out her opinion pieces for something different. Event Leadership Institute. Gallus Events.
The software also seeks to function like an all-in-one hub, much like marketing platform Hubspot, in that it can do everything from sending branded e-mail campaigns to spitting out in-depth analytics and data reports. “We’ve Hybrid Events — and Sustainability — Are Here to Stay. That’s reason for optimism. Curt Wagner.
Businesses that don’t take in the (daily) fast paced and dynamic changes afoot, who aren’t trying to act as futurologists by loosely predicting a number of potential scenarios on what the market will look like, will not come out of it as well. – clear enhanced sustainable approaches with credible measurement, reporting and processes.
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