PCMA Convene

JUNE 28, 2019

Inspiring influencers and smart sponsorships. More B2B events are adopting the B2C approach of partnering with brands or personalities that complement their mission and share their values. With social-media influencers as well as traditional corporate sponsors, the possibilities are endless. Read More.

B2B 94

B2B B2C 2019 Social Media 94

Endless Events

JUNE 8, 2018

And this story is often a digital one, shared through social media. It turns out that social media is also the perfect platform to capture the play with the senses you have concocted for your attendees. After the experience, it evolves into a story that they will then use to tell others about your brand.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Bizzabo

DECEMBER 13, 2018

The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. How to Promote Your Event on Social Media. Conferences can be either B2B or B2C and usually have a schedule filled with engaging speakers, educational workshops, and valuable networking sessions. 5) Social Media Mentions.

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

Bizzabo

AUGUST 22, 2018

From blogs on ways to increase ticket sales to 40-page eBooks on ways to maximize event sponsorship to webinars featuring event organizers in the field— you’ll find something useful within this directory of event planning resources. The Event Sponsorship Guide: Learn how to find, pitch and keep amazing conference and event sponsors.

Event Planning 88

Event Planning Social Media Sponsorships Event Marketing 88

Bizzabo

JANUARY 15, 2019

If you even look at the way that people are moving away from social media platforms (Facebook, Snap) to more personalized interactions (Voxer, Facebook Portal, Meetup Groups), people don't want a cookie cutter, dry experience. I anticipate that corporate events will begin to reflect the experience of attending a B2C event.

2019 102

2019 B2B B2C Events 102

Socio Events

SEPTEMBER 1, 2022

Event marketers generally focus on two key areas of event promotion: B2C and B2B. B2C event marketing involves promoting directly to your target audience—the customer—with the goal that they’ll register for the event or invite others to join them. Social media marketing. Sponsorships and speakers.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Cvent: Event Marketing

MARCH 26, 2019

Social media. Email marketing is huge for events: More than 75% of B2C companies use email marketing as the number one tool to promote their events. You Can’t Avoid Using Social Media. In terms of free promotion, social media is one of the best tools. Social Media Basics. Event website.

Event Marketing 55

Event Marketing Marketing 2019 Social Media 55

ePly

JANUARY 14, 2024

Consumer Exhibitions Consumer exhibitions, also known as expos, are for a B2C target audience. Then you will need to market your exhibition by posting on your social media pages to build anticipation for the event. Perform post-exhibition surveys, check the social media buzz about your event, and how much revenue was generated.

Management 62

Management Social Media B2C Insurance 62

Bizzabo

DECEMBER 15, 2020

Sponsorship Opportunities. An important component of many virtual conferences is event sponsorship. Sponsorships can provide much needed financial support. was the average reported confidence event marketers had in the value of their sponsorship opportunities at virtual events. Source: Bizzabo. Bizzabo , 2020).

Conference 83

Conference 2021 Sponsorships 2020 83

Endless Events

APRIL 21, 2023

And while you may be familiar with influencer marketing in B2C, a popular approach to event partner marketing, event partner marketing in B2B spaces is also growing in popularity. In this #EventIcons episode, Will brings together three people who played critical roles in the PLX conference: Nicole, Jared, and Isaac.

Marketing 77

Marketing Conference B2B Speakers 77

Bizzabo

OCTOBER 8, 2018

Social Media Tips. This community includes a searchable list of attendees, private one-on-one messaging, social media integrations and more. Social Media Marketing World makes use of early-bird discounts to incentivize ticket sales. Source: Social Media Marketing World. Event Technology Tips.

Social Media 74

Social Media Marketing Event Technology Speakers 74

Bizzabo

OCTOBER 12, 2018

From optimizing your event website to ordering premium merchandise to automating your social media, you’ll find just about everything you’ll need to plan your next big event. This website has information for both B2B and B2C event planners. Social Media Websites for Event Marketers. Velvet Chainsaw. Source: Nimlok.

Social Media 59

Social Media Trade Shows B2B Event Marketing 59