Bizzabo

DECEMBER 13, 2018

The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. Whether you’re planning a 3-day conference or attending an international trade show, this guide will give you a more complete understanding of event strategies and how to maximize their impact. 5) Social Media Mentions.

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

PCMA Convene

JULY 31, 2017

Early on the CVB realized that, even after pumping up traditional efforts — investing in a larger trade-show booth and a new ad campaign — it needed to try something different to catch the attention of event organizers who typically skim over its name. Why choose a leisure-travel writer instead of a traditional meeting planner?

Marketing 81

Marketing Meetings Social Media 2013 81

Bizzabo

JANUARY 15, 2019

If you even look at the way that people are moving away from social media platforms (Facebook, Snap) to more personalized interactions (Voxer, Facebook Portal, Meetup Groups), people don't want a cookie cutter, dry experience. I anticipate that corporate events will begin to reflect the experience of attending a B2C event.

2019 102

2019 B2B B2C Events 102

Socio Events

MARCH 21, 2023

The differences between B2B marketing and B2C marketing B2B event marketing concentrates on generating B2B sales and finalizing contracts, but it also includes fostering connections with fellow industry professionals. On the flip side, there’s business-to-consumer (B2C) marketing. Simply put, the stakes are much higher.

B2B 52

B2B B2C Trade Shows 2023 52

SpotMe Blog

JUNE 2, 2021

B2B lead generation is different from business-to-consumer (B2C) lead generation in that you’ll focus on selling to other companies, rather than to individual consumers. Networking and lead generation are the primary reasons business events, such as conventions, trade shows, and product demonstrations exist. .

B2B 130

B2B Social Media Marketing Events 130

Eventscase Blog

FEBRUARY 8, 2024

Marketing and Promotion: they allow for integration with digital marketing tools, such as email marketing, social media advertising and web analytics, for effective event promotion. Consider platforms that allow for social media integration, detailed analytics, and exceptional customer support.

Social Media 52

Social Media Advertising B2C Event Apps 52

Retro Events & Marketing

MAY 13, 2020

Events from festivals, to trade shows, to 5Ks and marathons have been postponed or outright canceled stretching into June and likely beyond, depending on how hard-hit certain areas are, and companies who rely on these types of events to drive revenue are feeling the sting.

Social Media 52

Social Media Advertising B2B B2C 52

Socio Events

SEPTEMBER 1, 2022

Event marketers generally focus on two key areas of event promotion: B2C and B2B. B2C event marketing involves promoting directly to your target audience—the customer—with the goal that they’ll register for the event or invite others to join them. Take a trade show, for instance. Social media marketing.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Hubilo Blog

AUGUST 20, 2019

Defining event success itself is a maiden attempt for many enterprises, conference organizers or trade show hosts. . B2B or B2C. B2B or B2C. Events, trade shows, conferences are no different. Additionally, event profs can have a dedicated owned media in their website. For example: Exhibition?—?measure,

Trade Shows 40

Trade Shows Social Media B2C Events 40

Socio Events

FEBRUARY 21, 2023

Are they B2C or B2B? In other words, they want to know how they stand to benefit from your conference, trade show, or another type of online event. Social media An estimated 235 million people use social media in the U.S. Which social media platform do they use? What are their interests?

Event Marketing 52

Event Marketing 2023 Marketing Social Media 52

Certain

JUNE 21, 2017

Business-to-consumer (B2C) e-commerce is well-established, but business-to-business (B2B) e-commerce has taken longer to gain a foothold. trillion — twice the size of the US B2C e-commerce market. Though digital marketing and buying channels have delivered advantages to B2C for some time, there have been challenges too.

B2C 29

B2C B2B Retail Fashion 29

Certain

OCTOBER 20, 2016

Buffer’s blog is full of interesting content geared towards social media and online marketing. Their blog offers industry news and trends, case studies, social media and online marketing tips and tricks, and even podcasts. If you are a social media or online marketer utilize this blog, you will learn a lot.

Marketing 20

Marketing B2B Social Media Event Marketing 20

Endless Events

OCTOBER 19, 2018

With a big tech focus, you’ll find plenty of reads on social media and apps, among more general event industry news. On their blog, you’ll find great insights into digital marketing and experiential marketing for corporate events, as well as trade show presentation. Trade shows, exhibitions, and brand activation.

Trade Shows 133

Trade Shows Food and Beverage Tech Education 133

Bizzabo

OCTOBER 12, 2018

From optimizing your event website to ordering premium merchandise to automating your social media, you’ll find just about everything you’ll need to plan your next big event. This consulting group has lots to offer conference and trade show organizers. This website has information for both B2B and B2C event planners.

Social Media 59

Social Media Trade Shows B2B Event Marketing 59

Bizzabo

NOVEMBER 15, 2018

Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. Trade Shows - Trade shows give companies in a specific industry the opportunity to showcase their products and services. CES (Consumer Electronics Show). Las Vegas, NV. Future Festival: Orlando.

Tech 168

Tech 2019 Conference Technology 168