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The way we buy has evolved for both the B2B and B2C sectors. Tradeshow organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. How has the value of CEUs evolved for your tradeshow or conference?
In other words, you need to make the most of your company’s presence at every event–which is something planner Alistair Fernandes has quite the knack for, honed over 16 years at events including IMEX America , BCTECHSummit , and DiscoveryX Conference and TradeShow. This thoughtful touch will resonate with your audience.
EMS is an industry-leading event planning conference, and it describes itself as “the event industry’s mega-show,” which “brings together b2b and b2c brand-side marketers, executives from leading event agencies, meeting planners, tradeshow organizers, event strategists, experience designers, event technology gurus and more.”
Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.
For example, a tradeshow is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers. For example, a conference or a networking event are B2C events. Consumer show. It’s a B2C event that can be in-person, hybrid, or virtual. Tradeshow.
Event Sponsorship. 58% of B2B companies use event software at their events, compared to 54% of B2C companies. 28% of B2C organizations primarily run live events for community building. 28% of B2C organizations primarily run live events for community building. Event Sponsorship Statistics. Otherwise, scroll onward!
I anticipate that corporate events will begin to reflect the experience of attending a B2C event. This will mean an inevitable shift towards experiential sponsorships and exhibitions. With an increased saturation of B2B events , the line between B2B and B2C event programs are becoming more blurred.
The bottom line: Event marketing is an essential marketing channel for B2B and B2C businesses. Whether you’re planning a 3-day conference or attending an international tradeshow, this guide will give you a more complete understanding of event strategies and how to maximize their impact. What Is Different About Event Marketing?
Event marketers generally focus on two key areas of event promotion: B2C and B2B. B2C event marketing involves promoting directly to your target audience—the customer—with the goal that they’ll register for the event or invite others to join them. Take a tradeshow, for instance. Sponsorships and speakers.
This consulting group has lots to offer conference and tradeshow organizers. Their main services include conference improvement, event sponsorship , education differentiation, speaker improvement, general session design, and strategy facilitation. This website has information for both B2B and B2C event planners.
Just make sure that you're able to entertain your attendees in unique ways and that your next conference, expo, or tradeshow isn't just another run-of-the-mill event. Sponsorship can help offset the cost of renting venues, booking speakers, and all of the many other event expenses. CMO Summit. Source: Forbes.
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