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to bring a unique and proprietary offer in the measurement of sustainability and mitigation of environmental impact relating to brand and agency-led events. Now organisers of B2C events, B2B Congresses and Exhibitions can both measure visitor travel impact and start to nudge visitors into more sustainable travel behaviours.”
Sponsorships are the lifeline that keeps the events industry sustainable. Businesses have enough evidence proving that events are one of the most, if not the most effective form of marketing – both B2B and B2C. For instance, partnering up with a meat company for an event about sustainable eating habits isn’t ideal.
Other experts from the DRPG team and its partners assumed the role of ‘professors’ during bespoke CPD-accredited workshops that included accessibility for all audiences, cutting through the sustainability fluff, effective brand storytelling, understanding audiences and tomorrow’s technology.
The event will also prioritise the most practical educational sessions since the end of the pandemic, understanding the increasing pressure on event professionals, with trends from sustainability, accessibility, and technology all taking their toll. This is a really exciting chapter in our evolution as a business,” commented Emma.
Bern’s positioning as a leader in the energy and environmental sector, and its easy accessibility within Switzerland and from neighbouring countries, make it the most suitable city to host the Swiss Sustainability Forum. Circular Economy Entrepreneurs 2021. Photo credit: NZZ Connect. About the organiser. Circular Economy Entrepreneurs 2021.
Created by seasoned events professional Paul MacDonald, Unity53 Ltd is a new business designed to address the changing structure of effective community building, while embracing customers’ strengthening wishes to actively contribute to a more sustainable society. Digital communities sit at the heart of the company vision.
INVNT CEO, Scott Cullather is a recognised industry leader who has worked within the sector for over 25 years, leading teams to deliver B2C and B2B events for renowned brands across 40 countries. Under his leadership the now decade old business continues to experience exceptionally strong, sustainable and balanced growth.
Hailing from B2C experience agency, Bearded Kitten, Bradshaw has also worked at Iris and Twelve Agency across numerous high-profile B2C brands. Bradshaw’s role will entail building and sustaining […]
We operate across a number of sectors for B2B and B2C projects, including tech, media, fashion, fintech, hospitality, music and property. At Marble, we embed sustainability into the entire creative process so that it becomes a living, breathing part of the experience. You can read our full sustainability policy here.
CEO, Scott Cullather is a recognised industry leader who has worked within the sector for over 25 years, leading teams to deliver B2C and B2B events for renowned brands across 40 countries. Under his leadership the now decade old business continues to experience exceptionally strong, sustainable and balanced growth.
The conference focuses on innovation and strategic collaboration, making it especially valuable for industry professionals navigating business-to-business (B2B) to business-to-consumer (B2C) marketing. The organization manages sustainable travel and tourism standards worldwide, providing accreditation for sustainable Certification Bodies.
As well as venturing into new markets, there are many trade and B2C shows that have perhaps been resting on their laurels and are ripe for disruption and innovation. We’re looking at every opportunity on a case-by-case basis. We aim to support and help de-risk new initiatives such as this.
Like many other challenges that our generation is facing (climate change, sustainability, pollution, etc.), If we are talking about B2C events like Festivals, Music, Sports, etc. one of the critical questions is how technology could help to resolve or at least minimize these problems. And what about live events?
With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and event tech to market innovation, it’ll be the largest gathering of event professionals in the UK. To make it a little easier for you, we’ve curated a list of nine events you should consider attending in 2022. International Confex .
Not enough focus on sustainable, cost effective demandgen; when your cost of capital is low, it’s easy to throw $$ at SDR, PPC, and other high cost channels. But eventually you need a sustainable engine. I enjoyed the B2B run, but having done both B2C and B2B, you can stay truer to the Mission / Vision in Consumer.
From sustainability rooms to floating robot balloons, we tested the limits to create a truly inclusive experience and push the boundaries of what is possible in the hybrid era. Look to other companies, events, and industries to find inspiration. And it can be found anywhere.
How can you customize your B2C or B2B events now? Also Read: Sustainability in Event Planning: Strategies for Eco-Friendly Events The post Tailoring Your Event for Different Industries: Tips for Personalization appeared first on momencio.
Achieving Sustainable Growth Through Data and Transformation Strategy. While growth and resilience stand as the key priorities that Egmont highlights, there is also a growing awareness to develop sound customer experiences in both B2B and B2C markets. This will fuel your creativity and it helps in decision-making for the short term.
Across his career, Scott has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C events in more than 40 countries, for dozens of the world’s leading brands, companies, and trade associations. Read the Event Tech Q&A here. Alison Church, Marketing Director at Easyfairs UK & Global.
Sustainability: by reducing the need for physical tickets, digital platforms support sustainable and green event initiatives. Instagram is ideal for B2C events, such as music festivals, due to its young audience, while Facebook allows you to create event lists and invite participants, creating a dedicated group.
Conferences - Conferences are the backbone of the tech events industry and can be both B2C or B2B events. The biggest B2C event in America for digital product, UX/Design and engagement executives. To better navigate this list, let's quickly review the different types of events you'll come across. Black Hat Asia. Singapore.
Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. Trade fairs need to work out new business model to sustain their positive development. Festivals and ConFex models. Trade fairs and conferences are increasingly merging into ConFex models. Why can’t exhibition companies do the same?
Upselling is successful with the right systems and shopping experience, in B2C as well as B2B. Trade fairs need to work out new business model to sustain their positive development. Festivals and ConFex models. Trade fairs and conferences are increasingly merging into ConFex models. Why can’t exhibition companies do the same?
More Sustainable. This makes them a much more sustainable event compared to their in-person counterparts. This makes them a much more sustainable event compared to their in-person counterparts. Another great example to take inspiration from is Mastercard and their B2C customer experiences. The results were staggering.
In a nutshell, both campaigns seek to show the world how dedicated NYT reporters are to sharing the truth with their audience and why a subscription to the New York Times is crucial to sustaining their efforts. Key Takeaway: Both B2C and B2B event marketing is hard. It was a truly amazing display of experiential marketing !
Most mature markets continue to experience healthy growth, with the exception of France, which stagnated in 2015 due to strong decline in the B2C trade-fairs segment partly because of the recent terrorist attacks. Did anything surprise you about the exhibition sector’s performance in 2016?
The Ultimate Design Handbook: The conference planner’s guide to creating an impeccably designed event, from design principles and spatial design to digital and sustainable design. In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples.
Drawing inspiration from successful B2C pop-up shops such as SKIMS and Glossier , look for opportunities to turn your booth into a cohesive branded experience. Choose bags made of durable, sustainable materials like eco-friendly cotton canvas or upcycled materials.
Search within blog categories like education, sustainability and team building or check out her opinion pieces for something different. Speaking of opinion, here’s a great article on sustainably supporting local communities , while creating authentic experiences for event goers. Event Leadership Institute. Meetingsnet. Campaignlive.
We’ve been doing videos on Internet for nearly 30 years now, but it was mostly developed for the B2C,” Livestorm founder Giles Bertaux told me recently. Hybrid Events — and Sustainability — Are Here to Stay. Could the pandemic and its fallout could help usher in a renewed push for sustainable events? Curt Wagner.
There is a transition to more sustainable solutions and better communication with wider audiences with the deployment of tech and digital solutions to maximise engagement, through a more hybrid mix of physical and virtual experiences delivered together.
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