Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. A simple mail mentioning a detail like ‘7 days left for you to register for the best tech event of 2020’ can influence potential attendees to check out the event website. Inform them about event details and create a countdown to the event.

2020 293

2020 Social Media B2B B2C 293

Smart Meetings

JUNE 21, 2022

MH claims to offer B2C and B2B operations that will help people and businesses use the Metaverse to their advantage. Farr wants these same NFT holders to have input in the building of the hotels, which are set to open in between six months to a year. What Does This Mean for You?

Hotels 246

Hotels Hospitality B2C 2017 246

Event Industry News

NOVEMBER 17, 2022

AccessLOOP took home four Event Tech Awards at ExCeL London yesterday evening at a presentation ceremony held directly after Event Tech Live day 1. Adam Parry, co-founder of the Event Tech Awards, comments: “It felt like a triple celebration this year!

Event Tech 72

Event Tech Tech B2C Technology 72

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. GET YOUR TECH LEVELS RIGHT. Gauge your audience carefully and build the right kind and amount of tech into your live event!

Insurance 154

Insurance B2C Social Media B2B 154

Eventinterface

SEPTEMBER 20, 2017

It is no wonder then that the concept's growing popularity in both the B2B and B2C contexts has spawned an active industry of exhibition services and other event management businesses. GET YOUR TECH LEVELS RIGHT. Gauge your audience carefully and build the right kind and amount of tech into your live event!

Insurance 154

Insurance B2C Social Media B2B 154

Event Industry News

SEPTEMBER 26, 2022

Leverage tech to go cashless, and surprise and delight. Cash was already beginning to phase out pre-pandemic, however this has only increased over the last two-and-a-half years. While not necessarily new, RFID wristbands are commonplace across large-scale consumer events.

B2C 75

B2C B2B Corporate Events Education 75

Event Industry News

APRIL 23, 2021

Having been an organiser, an event tech vendor, an exhibitor and now working in digital innovation for exhibitions, I’ve enjoyed many aspects of the event tech ecosystem! Favourite piece of tech for work and personal life? What’s your go-to piece of tech when working on an event and why? Such a difficult question!

Event Tech 59

Event Tech Tech 2021 B2C 59

Event Industry News

AUGUST 22, 2019

EventShaper is an operational management company that manages B2B and B2C events. Event Tech. UFI is a global association for the exhibition industry with nearly 800 members that consists of international exhibition organisers, venues, national/regional associations and service providers. Areas of interest. Brand Events. Conferences.

B2C 96

B2C B2B Sports Event Tech 96

Event Industry News

MARCH 6, 2020

Both companies ordinarily work in the corporate sectors, so having an event which is B2C whether it be a concert or an afternoon with Martin Brundle and Mark Gallagher, is very different. As well as event running schedule, and all manifests and performer movements as you would for a conference, exhibition or awards evenings.

B2C 97

B2C B2B Negotiating Venues 97

Eventmobi

JUNE 16, 2023

Explore successful strategies employed by other verticals, such as business-to-business (B2B), business-to-consumer (B2C) companies, and nonprofit organizations, to adapt and implement innovative revenue-generation ideas. Grow Non Dues Revenue with the Right Event Tech Event technology plays a pivotal role in maximizing non dues revenue.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

Event Industry News

MAY 28, 2019

Across his career, Scott has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C events in more than 40 countries, for dozens of the world’s leading brands, companies, and trade associations. Favourite piece of tech for work and personal life? A no brainer really.

Event Technology 95

Event Technology Technology 2008 B2C 95

Event Industry News

FEBRUARY 12, 2020

Jonathan joins the team from Cineworld Cinemas where he was national sales manager, focused on new business and the marketing strategy, overseeing the sale of Cineworld screen propositions and private hire events for B2B and B2C markets. Last year, we hosted more than 40 tech events at ExCeL, welcoming 500,000 professionals in the sector.

B2C 69

B2C Management B2B Tech 69

Hubilo Blog

FEBRUARY 5, 2019

Starting off with another year, entering a new phase of event industry and meetings industry, event professionals await the new trends and tech integrations that will transform the event industry. How tech will transform the meetings industry in the upcoming months? Read more about how associations backed up these techs at CES here.

B2C 61

B2C Trade Shows 2019 B2B 61

Event Industry News

FEBRUARY 18, 2019

Thanks to the rise of tech, we’re now able to simultaneously exist in our real and virtual worlds. INVNT CEO, Scott Cullather is a recognised industry leader who has worked within the sector for over 25 years, leading teams to deliver B2C and B2B events for renowned brands across 40 countries.

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B2C Social Media 2018 B2B 103

Event Industry News

MARCH 12, 2020

After 25+ years of organizing and investing in events and event technologies, despite being biased, trust me when I say that I honestly believe in the following topics that reinforce my “tech will save events thesis.” If we are talking about B2C events like Festivals, Music, Sports, etc.

Technology 93

Technology Trade Shows Tech B2C 93

All Seated

JANUARY 11, 2021

While certainly not a replacement for in-person celebrations, tech has helped us to navigate the highs and lows of 2020 without feeling quite so alone. As we move towards a brighter future, we’re seeing tech used in new and exciting ways that will influence the way that event professionals market their businesses and serve their clients.

Tech 43

Tech Social Media 2021 2020 43

Event Farm

JUNE 14, 2017

eBook: Using Tech to Track Event ROI. Whether you’re hosting a B2B or B2C event, a large-scale conference or a VIP dinner, you can incorporate RFID or NFC into your events. Align digital and experiential marketing trends. Many of the most important digital marketing trends have direct or indirect ties to experiential marketing.

Social Media 124

Social Media Speakers B2C Event Marketing 124

Event Industry News

AUGUST 29, 2019

She also describes the difference between working on a B2B and B2C show regarding press coverage and interview opportunities. Event Tech. “There’s a lot of scope to be incredibly engaged with your audience which I think is fantastic for show organisers.”. With B2B, you’ve got a more focus niche of media that’s going to be interested.

B2B 63

B2B B2C Negotiating Social Media 63

Eventbase

AUGUST 21, 2018

What are the top trends in event tech this year? Technologies like AI, AR and beacons are continuing to showcase how tech can be both fun and useful. Dell Technologies launched The Experience at SXSW 2018 , kicking off a B2C brand activation that spoke to consumers outside of their usual B2B IT crowd.

2018 75

2018 Event Technology Technology B2C 75

Bizzabo

JANUARY 15, 2019

As significantly, cloud-based event tech companies are putting effort into interoperability and analytics with other event tech companies (i.e. I anticipate that corporate events will begin to reflect the experience of attending a B2C event. Major players are making advances in integrating their wide range of products.

2019 102

2019 B2B B2C Events 102

Endless Events

JUNE 8, 2018

This guide gives a few examples of B2B and B2C enterprise-level marketing done right, along with some best practices to emulate. What new tech have you tried out in your events and which ones do you keep on using? First of all, you should have a capable technology stack to handle all the elements at play.

Corporate Events 108

Corporate Events Event Planning Marketing Social Media 108

Event Industry News

JULY 10, 2019

Though the team at Live Union mainly deal with B2B events, the difference between B2B and B2C isn’t always that different. Event Tech. This makes building a memorable and effective event increasingly difficult for agencies like Live Union. No matter what the event is, audiences don’t want to be “bored rigid”. Areas of interest.

B2C 56

B2C B2B Entertainment Financial 56

Event Industry News

MARCH 3, 2022

We operate across a number of sectors for B2B and B2C projects, including tech, media, fashion, fintech, hospitality, music and property. Our vision is to provide a platform for every business to tell the story and send the message that means the most to them.

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B2C 2013 2012 2015 52

Event Industry News

AUGUST 10, 2021

These new signings are just a part of Festicket’s continued expansion into the region with the company investing heavily in new talent, resources, local tech partnerships and an increased physical presence allowing the business’ Australian development and wider APAC strategy to be rolled out.

B2C 52

B2C 2021 Tech Travel 52

Socio Events

MARCH 21, 2023

The differences between B2B marketing and B2C marketing B2B event marketing concentrates on generating B2B sales and finalizing contracts, but it also includes fostering connections with fellow industry professionals. On the flip side, there’s business-to-consumer (B2C) marketing. Simply put, the stakes are much higher.

B2B 52

B2B B2C Trade Shows 2023 52

Bizzabo

JUNE 12, 2020

Black-owned experiential agencies with extensive B2B and B2C portfolios. If you have any suggestions for black-owned B2B or B2C agencies that aren’t mentioned below, you can submit them here for consideration. Featuring Beyond 8, Andrew Roby Events, W.P. Miller Special Events, and other leading firms. Andrew Roby Events.

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B2C Fashion 2002 B2B 71

Event Industry News

OCTOBER 14, 2019

Read the Event Tech Q&A here. Read the Event Tech Q&A here. Read the Event Tech Q&A here. Read the Event Tech Q&A here. Read the Event Tech Q&A here. Frankie Tee, Production Manager at EnTEEtainment Ltd. Aleksandra Panyukhina, Head of Event Marketing at SEMrush.

Event Technology 65

Event Technology Technology 2019 Meetings 65

Event Industry News

AUGUST 1, 2019

Our previous event management system was very B2B-focussed and we needed more capability on the B2C side, especially with things like ticketing,” said Emma Turner, head of events at Dennis. Event Tech. These events include the UK Cloud Awards and consumer events such as Cyclist Track Days. Areas of interest. Brand Events. Conferences.

B2C 58

B2C Automotive B2B 2018 58

EventMB

MARCH 1, 2023

Skift Take: Despite positive financial results, Eventbrite is laying off eight percent of its staff. Its restructuring plan involves relocating development, customer support and operations roles away from the U.S. as well as cuts to real estate. Miguel Neves Read the Complete Story On Skift Meetings

Financial 223

Financial Meetings B2C Event Tech 223

Event Industry News

OCTOBER 4, 2018

Live experiences are at the heart of what we do – both B2C and B2B. We therefore expanded / developed our in-house creative tech team to create CASSETTE. Key services and sectors served: Our expertise can broadly be divided into three areas:?. Marketing is always defined by disciplines – TV, OOH, digital, live etc.

Automotive 75

Automotive B2C 2008 Sponsorships 75

Event Industry News

MAY 10, 2019

The UK Gift Card and Voucher Association (UKGCVA) conference, which took place at the Grange Tower Bridge Hotel in London, welcomed a record number of professionals from industry-leading brands, retailers, tech and payment companies and industry associations.

Conference 49

Conference B2C B2B Retail 49

Hubilo Blog

FEBRUARY 24, 2022

With over 150+ speakers, 100+ sessions, and content themes ranging from sustainability and event tech to market innovation, it’ll be the largest gathering of event professionals in the UK. Event Tech Live Las Vegas and London. Event Tech Live is a hybrid show dedicated to event technology. International Confex .

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2022 Conference B2C Event Tech 52

Event Industry News

OCTOBER 31, 2019

It works with companies such as Google, BT, VISA and Deliveroo to design and create events across the B2B, B2C and B2E sectors. Event Tech. Wonder is a creative events agency composed of experienced event specialists. Areas of interest. Brand Events. Concerts & Tours. Conferences. Exhibitions. Sporting Events.

B2C 40

B2C B2B Financial Sports 40

Bizzabo

JUNE 20, 2018

This month we spoke with Dayna Rothman, CRO at SaaStr, about multi-channel event promotion, the differences and similarities between B2B and B2C events, and what it takes to scale a rapidly growing event. It is a little bit more of a B2C motion. Each month we interview an events professional that is doing something remarkable.

Conference 55

Conference B2B B2C Sponsorships 55

Social Tables

MARCH 22, 2024

The conference focuses on innovation and strategic collaboration, making it especially valuable for industry professionals navigating business-to-business (B2B) to business-to-consumer (B2C) marketing. INDIE Cultivate | New York City, NY| April 24-25 Cultivate is INDIE’s freshest “hospitality, lifestyle, and travel pitch event.”

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Hospitality 2024 Conference Tourism 78

Event Industry News

MARCH 30, 2021

The former Global Head of Content at YNV Group, Danielle has extensive experience in international B2B and B2C marketing, brand and web with over a decade of experience in creating impactful content for companies including the Digital Magazine Awards and Study Group. Danielle says: “I am thrilled to join to the IMEX team.

B2C 52

B2C Consulting B2B Financial 52

Event Rebels

JANUARY 15, 2019

There are six ways event management tech can help: Targeted Campaigns: Email tools make it possible to target who receives your email messages. According to data from DMA , more than 60% of B2B and B2C marketers say email is the most effective tool for customer retention. How can an event marketing platform help you do this vital task?

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Trade Shows Conference B2C Marketing 83