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The Brief: Data Banks and Teddy Takeovers

Event Marketer

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival. Enter: The Data Bank by Straight Talk, a bank-themed pop-up experience that gave attendees the opportunity to turn mobile data usage into real-deal financial rewards.

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How Ally Bank Uses Gamification to Bolster Financial Literacy

Event Marketer

People don’t get up in the morning and say, oh, I can’t wait to go on my bank’s Instagram page, and get up every day and want to interact with your bank. The post How Ally Bank Uses Gamification to Bolster Financial Literacy appeared first on Event Marketer. It’s a really important tool, if you will, in our toolbox.

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Field Report: How Money 20/20 is Banking on Disruption

Event Marketer

The post Field Report: How Money 20/20 is Banking on Disruption appeared first on Event Marketer. The show’s interactions in Bankgok and Amsterdam next year will bring never-seen-before activations unique to each region, according to insiders.

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The Future of Events Banks on Commitment

EventMB

The post The Future of Events Banks on Commitment by Julius Solaris appeared first on [link]. My conclusion: only eventprofs willing to commit will succeed in 2020. In late November, we launched what remains one of the most successful event trends reports […].

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Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’

Event Marketer

It’s a notion Citizens Bank is taking to heart this year amid its expansion into the New York metropolitan area, where it aims to support the economic health of residents. See How Other Banks Activate: How Ally ‘Totally Covered’ the Cost of Consumer Experiences Across New York City. Agencies : Ogilvy; RadicalMedia.

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WNBA Live 2024: A Roundup of Brand Activations at the All-Star Fan Festival in Phoenix

Event Marketer

Bank fan fest at the Phoenix Convention Center. Bank, and collaborated with the league on behind-the-scenes and Bumble in-app content from WNBA athletes, meetups and experiences for Bumble members. BANK As presenting sponsor of WNBA Live since its inception in Chicago in 2022, WNBA Changemaker and Official Bank of the WNBA, U.S.

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Sodexo Live! & ACC Liverpool deliver weekend focusing on world-class entertainment & sustainability

Prestige Events Magazine

weekend (28-30 November) at ACC Liverpool included performances by Massive Attack, IDLES and Nile Rodgers & CHIC at the M&S Bank Arena in Liverpool as well as an industry summit and a day of live podcast and radio recordings held at the Exhibition Centre Liverpool. Sodexo Live! Lounge and Exhibition Centre Liverpool.