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Structuring Association Sponsorship Programs to Win

Eventmobi

Bruce Rosenthal, founder of the Partnership Professional Network, explains what you need to know now about structuring association sponsorship programs to win. Sponsors have expressed concerns like: “Recognition is probably the least important driver of sponsorship value.” “Our Download our Sponsorship Strategy Guide!

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

7 during the Dukes Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. The roadshow continued on through Oklahoma, Arizona and California. Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept.

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Sponsorship Outlook: 10 Hot Properties to Watch in 2024

Event Marketer

To help get the juices flowing for 2024, we analyzed 10 hot properties that offer prime sponsorship opportunities, and in some cases, new audiences worth tapping into. The key to sponsorship? No matter how long you’ve been in the events biz, the industry’s ever-evolving nature means there’s always fresh territory to explore.

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Lime Venue Portfolio To Light Up Confex with ‘Kitchen Disco’ Activation

Prestige Events Magazine

As well as contributing to the events content through its sponsorship of the People & Culture theatre, delivering two educational sessions, and convening a specialist roundtable at the show, Lime Venue Portfolio will be showcasing best practice examples throughout its presence at International Confex.

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Steal-Worthy Exhibit Experience Ideas from Money20/20 USA 2024

Event Marketer

The world of money is changing fast, and Money20/20 USA , the fintech trade show and conference that took place at the Venetian Expo in Las Vegas, Oct. A co-located charging station was also appreciated and provided a high touchpoint sponsorship opportunity.

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NBA All-Star 2024: Inside 13 Fan Activations

Event Marketer

At Crossover, two digital games— Dribble Town and Splashville —highlighted the NBA’s Eastern and Western Conferences, while a custom avatar of Los Angeles Clippers player Paul George acted as a guide and motivator, offering real-time feedback and commentary. Proceeds benefited Gleaners Food Bank of Indiana. camera roll dump pt.1.

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The Brief: AI Flavor Art and a Chicken WcNuggets

Event Marketer

PHILLY FLOWER SHOW SAYS SPONSORSHIP IS IN BLOOM The195-year-old PHS Philadelphia Flower Show is a floral spectacle that lures a range of sponsors to the Pennsylvania Convention Center every March for the Pennsylvania Horticultural Society’s chief fundraiser. ” And the airport traffic. And the security lines. And the… –R.B.