Event Marketer

OCTOBER 24, 2022

It’s a notion Citizens Bank is taking to heart this year amid its expansion into the New York metropolitan area, where it aims to support the economic health of residents. See How Other Banks Activate: How Ally ‘Totally Covered’ the Cost of Consumer Experiences Across New York City. Agencies : Ogilvy; RadicalMedia.

Banking 189

Banking Financial Sustainability Marketing 189

Event Marketer

JANUARY 24, 2025

Her top advice to companies ordering promotional items is to plan well ahead and work with an experienced partner who knows that, for example, you cant ship power banks by air. The post Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear appeared first on Event Marketer. Want us to cover your booth?

2025 285

2025 Trade Shows Apparel Retail 285

Event Marketer

APRIL 7, 2025

Photos: Courtesy of Apple TV+ More From The Brief: The Brief: Personalized Poetry and Designer Dogwear The Brief: FBI Raids and a 29Rooms Revival The post The Brief: Hot Dog High Teas and The White Lotus IRL appeared first on Event Marketer.

Hotels 243

Hotels Banking Marketing Event Marketing 243

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. And for event marketers, making meaningful moves in this space may start with implementing loyalty and incentive programs with experiential components. This surge in mind-boggling tech seems to have happened overnight.

Tech 318

Tech Event Marketing Marketing 2026 318

Event Marketer

MARCH 24, 2025

More from The Brief: The Brief: Glam-ergency Boxes and Pretzelria Services The Brief: Blizzard Banks and GlowUp Studios The post The Brief: FBI Raids and a 29Rooms Revival appeared first on Event Marketer. Photo: Courtesy of Ford Motor Co.

Automotive 274

Automotive Hotels 2015 2025 274

Event Marketer

OCTOBER 28, 2024

With support from a handful of brand partners, the organization is hosting free half-day experiences that provide students with the opportunity to engage with female professionals via networking, partner activations and panel discussions, like “Financial Intelligence: 4 Steps to Financial Success Post College” presented by Frost Bank.

Retail 274

Retail Transportation Financial 2025 274

Event Marketer

MARCH 7, 2025

“Were braking the bank here with 30 dozen eggs,” joked Nick Ritchie, executive chef for the LG Signature Kitchen Suite (SKS) as he mixed a batch of Grammys Brownies in all their chocolatey gooeyness to showcase the brands new transitional wall oven series. Want us to cover your booth?

2025 177

2025 Trade Shows Banking 2024 177

Event Marketer

MARCH 7, 2025

Photo credit: David Christopher Banks Create Family-friendly Experiences While every golf tournament has its own vibe and traditions, the team behindthe Arnold Palmer Invitationalin Orlando, FL, has been trying something different.

Sponsorships 211

Sponsorships Tech 2024 Apparel 211

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Event Marketer

JULY 26, 2024

Bank fan fest at the Phoenix Convention Center. And as the inaugural Changemaker partner, AT&T helped bring to life WNBA Changemaker Day, an event aimed at connecting local girls with influential leaders. Bank hosted its Nothing But Net Worth basketball-themed activation. Agency: NRG) U.S.

2024 276

2024 Banking Sports 2023 276

Event Marketer

MARCH 31, 2025

Just this month, Neutrogena joined forces with AIRE Health during the American Academy of Dermatologys Annual Meeting, activating a night market-style event that was part newsstand, part laboratory, and featured scientific demos and dcor, like product displayed in Erlenmeyer flasks. Talk about engagement at the cellular level.

Trade Shows 130

Trade Shows Banking Consulting Education 130

Event Marketer

DECEMBER 21, 2023

Jack Daley, VP-Global Media and Partnerships, Bose The launch was hosted at the former Williamsburg Bank building in Brooklyn, NY. Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment.

Fashion 308

Fashion Banking Tech Technology 308

Event Marketer

MARCH 17, 2025

More from The Brief: The Brief: Blizzard Banks and GlowUp Studios The Brief: Lays Lights and Parking Lot Coffees The post The Brief: Glam-ergency Boxes and Pretzelria Services appeared first on Event Marketer. We say: Slinte!

Sports 168

Sports Banking Tourism Transportation 168

Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. 7 during the Dukes Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. The roadshow continued on through Oklahoma, Arizona and California.

Sponsorships 304

Sponsorships Sports Food and Beverage Social Media 304

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. This is where tailored marketing comes in.

Event Marketing 157

Event Marketing Marketing Social Media Events 157

Event Marketer

FEBRUARY 9, 2022

Among features of the program: Live viewings of Revolt’s original series “Assets Over Liabilities” co-hosted by financial experts Rashad Bilal and Troy Millings running commentary with Chance The Rapper, and a live recording of the Atlanta-based “Big Facts” podcast that featured hosts Big Bank, DJ Scream and Baby Jade along with guest Rick Ross.

Financial 335

Financial Banking Entertainment Event Apps 335

IMG

MAY 22, 2023

Amanda Ma , CEO & Founder of Innovate Marketing Group, and Sara Rosas , BizzDev Manager at IMG. Mark Henneberger , VP of Creative Services, Walmart Click here to see the 2021 speakers list The post EventUp Podcast | 2-Year Anniversary first appeared on Innovate Marketing Group, Inc.

Banking 195

Banking 2023 Speakers Entertainment 195

Event Marketer

MARCH 28, 2022

Naturally, brands have taken note—and senior tastemakers are making bank with sponsored posts while living their best lives. So to inform your influencer marketing strategy, we broke down a roster of eight A-list granfluencers with broad appeal that represent a variety of lifestyle pillars.

Social Media 359

Social Media Fashion Retail Banking 359

Event Marketer

MAY 27, 2024

To connect fans at home to the Eastern Conference Final via Tiktok, Verizon is calling on Florida Panthers fans to share videos of themselves getting hyped up for a chance to be featured on the jumbotron at Amerant Bank Arena during the game. Fans then post content using #VerizonCouchCam for a shot at the big screen.

Apparel 310

Apparel Banking Transportation Entertainment 310

Event Marketer

JANUARY 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, Gen Z situationships and cafés run by banks. Photo credit: Spangler Candy Company The post The Brief: Quitter’s Day and Reality Show Competitions appeared first on Event Marketer.

Banking 302

Banking 2023 2021 Entertainment 302

Event Marketer

NOVEMBER 14, 2022

Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’. The post A Giant Leap for Womankind: Morgan Stanley Unveils a Spacesuit for Women in Times Square appeared first on Event Marketer. Related Content: An Excerpt from ‘Brand Hacks’: How Brands With a Higher Mission are Ousting the Competition.

Financial 287

Financial Fashion Banking Social Media 287

IMG

AUGUST 31, 2022

Guest Speaker Submission If you are also interested in being considered as a guest speaker, click the link above. Guest Speaker Submission If you are also interested in being considered as a guest speaker, click the link above.

Banking 150

Banking Consulting Speakers Entertainment 150

Event Marketer

MARCH 17, 2024

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.

Trade Shows 246

Trade Shows 2024 Medical Meetings Banking 246

Event Marketer

MARCH 6, 2024

18 with football legend Joe Montana, who helped host the first Lucky Sundays Guinness Gives Back community service event at Baltimore’s Guinness Open Gate Brewery, which benefitted the Maryland Food Bank. Patrick’s Day 2024 with Experiential Shenanigans appeared first on Event Marketer. The campaign kicked off on Feb.

2024 312

2024 Banking Entertainment Event Marketing 312

Event Marketer

JUNE 7, 2024

LANEIGE To promote its Lip Sleeping Mask and Water Bank Collection, Laneige activated a “Hydration School” pop-up in Los Angeles, followed by a Hydration School pop-up school bus experience in Manhattan. The post How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products appeared first on Event Marketer.

Education 281

Education Banking Consulting 2020 281

Event Marketer

JUNE 21, 2021

Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Coming soon, a limited group of hosts will be able to make some bank by hosting ticketed spaces for more exclusive conversations.) The post Three Platforms Worth Exploring in the Booming Social Audio Space appeared first on Event Marketer.

Social Media 356

Social Media Advertising Speakers 2020 356

Event Marketer

OCTOBER 9, 2023

Brand ambassadors decked out in bright green Shipt Student Membership t-shirts and logoed hats encouraged participants to share their email addresses to spin a prize wheel that featured items like power banks, first aid kits, tote bags, water bottles and shower shoes.

Social Media 315

Social Media Advertising Retail Banking 315

Guidebook

NOVEMBER 22, 2024

These new capabilities are: Event Marketing Websites, Free Event Registration, and Paid Ticketing. And all of them, naturally, compliment our Event Experience App perfectly. Event Marketing Websites Free to any event organizer, whether a Guidebook customer or not.

Event Apps 78

Event Apps Event Management Management 2025 78

Event Marketer

AUGUST 21, 2023

is banking on, and investing in, music festivals to generate trial and awareness of its electrolyte drink mixes. s Remix Station at Bonnaroo Gives Festivalgoers Their 10 Seconds of Fame appeared first on Event Marketer. Ultimately, 47,000 samples were dished out in a matter of three days. Liquid I.V.

2023 245

2023 Banking Education Travel 245

Event Marketer

APRIL 17, 2024

A multipronged sponsorship spanning almost a decade has led the luxury sports fashion brand to bank some annual traditions while bringing forward new experiences this year for tennis fanatics under its Le Club Lacoste membership program. team to make sure that we have as much communication visibility as possible.” Agency: Factory 360.

Sponsorships 302

Sponsorships Apparel Retail Fashion 302

Event Marketer

FEBRUARY 26, 2024

This year, from March 2-10, the nation’s largest horticultural event will be produced under a “United by Flowers” theme that will carry through the show’s floral installations, plant competitions, potting parties, family activities, artisanal crafts, educational sessions, curated marketplace and, yes, sponsor exhibits.

Sponsorships 300

Sponsorships Banking Education 2024 300

IMG

AUGUST 14, 2023

Innovate Marketing Group’s inclusion in the Inc. Through their tireless efforts, they have achieved significant milestones and continued success, solidifying their position as a leader in the event marketing industry. “We are absolutely thrilled to be recognized by Inc.

Marketing 195

Marketing 2014 2023 Banking 195

Event Marketer

JULY 22, 2024

From banks to hospitals to airlines, the failure disrupted a range of businesses. More From The Brief: The Brief: Basketball Bodegas and Dairy Deprogramming Zones The Brief: Summer Shacks and Toilet Rows The post The Brief: Zenless Zones and Mega Mitts appeared first on Event Marketer. that evening.

Airlines 288

Airlines Insurance Entertainment Banking 288

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Event Marketer

SEPTEMBER 9, 2024

7 during the Duke’s Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances. The tour will also make stops at select pro football tailgates throughout the season.

Sports 283

Sports Sponsorships Food and Beverage Apparel 283

Event Marketer

MARCH 7, 2024

Resisting the temptation to break the bank on a kitchen remodel, EM walked the floor looking for exhibit design trends and inspiration. The post Field Report: 10 Top Exhibits at Design & Construction Week 2024 in Las Vegas appeared first on Event Marketer.

2024 310

2024 Trade Shows 2009 Banking 310

Eventmobi

SEPTEMBER 29, 2022

I once worked with a sponsor that was a bank; the marketing VP told me that if the bank obtained one new building financing from a member as a result of the sponsorship, that would cover the $100,000 sponsor fee for the year. Sponsor fees should be based on the return on investment (ROI) for each company.

Sponsorships 273

Sponsorships Education Banking Social Media 273