Event Marketer

JULY 26, 2024

Bank fan fest at the Phoenix Convention Center. Bank, and collaborated with the league on behind-the-scenes and Bumble in-app content from WNBA athletes, meetups and experiences for Bumble members. BANK As presenting sponsor of WNBA Live since its inception in Chicago in 2022, WNBA Changemaker and Official Bank of the WNBA, U.S.

2024 279

2024 Banking Sports 2023 279

IMG

AUGUST 14, 2023

Los Angeles, August 15, 2023 – Innovate Marketing Group, Inc. Magazine as one of the fastest-growing companies in the nation,” said Amanda Ma , Founder and CEO of Innovate Marketing Group. 5000 List For Rapid Business Growth first appeared on Innovate Marketing Group, Inc.

Marketing 195

Marketing 2014 2023 Banking 195

Event Marketer

NOVEMBER 7, 2024

27-30, is channeling that energy into a dynamic event that every year rewrites the book on the show floor experience with bold enthusiasm and supercharged commitment to uplift and breakthroughs. “Our Our theme this year is Human x Machine,” said Kathryn Frankson, global director-marketing, Money20/20. Want us to cover your booth?

2024 316

2024 Trade Shows Banking Sponsorships 316

Event Marketer

DECEMBER 21, 2023

Jack Daley, VP-Global Media and Partnerships, Bose The launch was hosted at the former Williamsburg Bank building in Brooklyn, NY. Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment.

Fashion 312

Fashion Banking Tech Technology 312

Event Marketer

JANUARY 24, 2025

The Insiders Take While sustainability is making serious inroads into the promo industry, the actual level of interest and commitment from brands incorporating sustainable promotional products into their programs can vary dramatically, said Maria Rudnev, owner of Las Vegas-based Pro-File Marketing. The real change takes time.

2025 289

2025 Trade Shows Apparel Retail 289

Event Marketer

FEBRUARY 9, 2022

Among features of the program: Live viewings of Revolt’s original series “Assets Over Liabilities” co-hosted by financial experts Rashad Bilal and Troy Millings running commentary with Chance The Rapper, and a live recording of the Atlanta-based “Big Facts” podcast that featured hosts Big Bank, DJ Scream and Baby Jade along with guest Rick Ross.

Financial 336

Financial Banking Entertainment Event Apps 336

Event Marketer

OCTOBER 18, 2024

At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

2024 312

2024 Retail Trade Shows Fashion 312

Event Marketer

MARCH 28, 2022

So how did the 60-plus crew infiltrate a marketing medium that has by all accounts been dominated by Gen Z and millennials since its inception? Naturally, brands have taken note—and senior tastemakers are making bank with sponsored posts while living their best lives. Now, put down your needlework.

Social Media 359

Social Media Fashion Banking Retail 359

Event Marketer

AUGUST 2, 2021

This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. AWS re:Invent is slated for Nov. 3 in Las Vegas.

Conference 360

Conference Trade Shows 2001 Fashion 360

Event Marketer

MAY 27, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths. How it works: A Verizon influencer or celebrity partner posts a theme on TikTok calling for CouchCam submissions.

Apparel 312

Apparel Banking Transportation Entertainment 312

Event Marketer

OCTOBER 9, 2023

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. And so we’re excited about different things that we’re trying to address that challenge that we think we made some headway on this tour.”

Social Media 317

Social Media Advertising Banking Retail 317

Event Marketer

MARCH 17, 2024

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.

Trade Shows 246

Trade Shows 2024 Medical Meetings Banking 246

Event Marketer

JANUARY 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, Gen Z situationships and cafés run by banks. Photo credit: Spangler Candy Company The post The Brief: Quitter’s Day and Reality Show Competitions appeared first on Event Marketer. Gganbu gang for life.

Banking 305

Banking 2023 2021 Entertainment 305

Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

Sponsorships 305

Sponsorships Apparel Retail Fashion 305

Event Marketer

MARCH 6, 2024

18 with football legend Joe Montana, who helped host the first Lucky Sundays Guinness Gives Back community service event at Baltimore’s Guinness Open Gate Brewery, which benefitted the Maryland Food Bank. Patrick’s Day 2024 with Experiential Shenanigans appeared first on Event Marketer. The campaign kicked off on Feb.

2024 316

2024 Banking Entertainment Event Marketing 316

Eventmobi

SEPTEMBER 29, 2022

Our company markets 365 days a year; our conference sponsorship is only 3 days a year.” “For Looking for detailed advice on designing a sponsorship package that will be competitive in today’s market? Companies have a wealth of market research, trends data, case studies, best practices, etc. DOWNLOAD THE GUIDE.

Sponsorships 273

Sponsorships Education Banking Social Media 273

Event Marketer

JUNE 21, 2021

Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Social audio just may be the next frontier for social media. Android users.

Social Media 356

Social Media Advertising Speakers 2020 356

IMG

AUGUST 31, 2022

EventUp formed out of our desire to help others gain insight into the current happenings within the events industry , but it truly blossomed into having guests from a multitude of industries such as events, public relations, marketing, tech, and entertainment. We are forever grateful!

Banking 150

Banking Consulting Speakers Entertainment 150

Event Marketer

JUNE 21, 2024

THEMED HOLIDAY MARKETS Hosting a themed holiday market is one way to capture the spirit of the season and foster team bonding simultaneously. It’s an approach that Innovate Marketing Group, which calls the concept a “Holiday Market Extravaganza,” is particularly fond of. “We

Banking 263

Banking Marketing Venues Management 263

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Event Marketer

NOVEMBER 14, 2022

Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’. The post A Giant Leap for Womankind: Morgan Stanley Unveils a Spacesuit for Women in Times Square appeared first on Event Marketer. Related Content: An Excerpt from ‘Brand Hacks’: How Brands With a Higher Mission are Ousting the Competition.

Financial 290

Financial Fashion Banking Social Media 290

Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.”

Sponsorships 305

Sponsorships Banking Education 2024 305

Event Marketer

JUNE 7, 2024

LANEIGE To promote its Lip Sleeping Mask and Water Bank Collection, Laneige activated a “Hydration School” pop-up in Los Angeles, followed by a Hydration School pop-up school bus experience in Manhattan. The post How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products appeared first on Event Marketer.

Education 288

Education Banking Consulting 2020 288

Event Marketer

MARCH 7, 2024

Resisting the temptation to break the bank on a kitchen remodel, EM walked the floor looking for exhibit design trends and inspiration. We wanted this to be like buying a new car,” said George Hanus, marketing manager at ClosetMaid Pro. Partner: ImpactXM Send your exhibit stories to Anna Huddleston, ahuddleston@accessintel.com.

2024 312

2024 Trade Shows 2009 Banking 312

Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money.

Sponsorships 289

Sponsorships Insurance Sports Banking 289

Event Marketer

AUGUST 21, 2023

is banking on, and investing in, music festivals to generate trial and awareness of its electrolyte drink mixes. s Remix Station at Bonnaroo Gives Festivalgoers Their 10 Seconds of Fame appeared first on Event Marketer. Ultimately, 47,000 samples were dished out in a matter of three days. Liquid I.V.

2023 246

2023 Banking Education Travel 246

Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Utilize relevant hashtags to increase your event’s visibility and reach a broader audience.

Social Media 370

Social Media Sponsorships Retail Venues 370

Event Marketer

OCTOBER 28, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés. To boot, Fierce Lab founder Tara Wilson has been taking the stage with Jennifer Newell, founder of women’s health care company Betty’s Co.,

Retail 278

Retail Transportation Financial 2025 278

IMG

AUGUST 28, 2024

Over the last decade, marketing has become increasingly dominated by impersonal channels like email and social media in favor of automation and frequency. And while this digital market shift has become an integral part of running a successful business many have forgotten about the unique power of in-person connection.

Event Planning 195

Event Planning Banking Food and Beverage Financial 195

Event Marketer

MARCH 27, 2024

Photo credit: David Christopher Banks The post How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality appeared first on Event Marketer.

Sponsorships 289

Sponsorships Hospitality Sports Financial 289

Event Marketer

JANUARY 20, 2023

“We do in-depth research each year of the fans and our members, and we get a pulse on the community of what their wants and needs are around the Army-Navy game,” says James Rini, lead marketing manager at USAA, which provides insurance, banking, retirement and investment services for military families. “So,

Sponsorships 246

Sponsorships Insurance 2009 2022 246

Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. 7 during the Dukes Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. Agency: NFuse 360 Marketing J.C.A. The roadshow continued on through Oklahoma, Arizona and California.

Sponsorships 306

Sponsorships Sports Food and Beverage Social Media 306

Event Marketer

JANUARY 2, 2024

fleet customers coming in 2024 (much like its Amazon Electric Delivery Van), mobile tour marketers are on course for a piece of the progress, too. The lack of available EV fleets of trucks or vans for renting or leasing is a challenge at the moment, as is the flexibility of these kinds of agreements for an experiential marketing program.

Automotive 312

Automotive Marketing Sustainability Banking 312

Event Marketer

JANUARY 17, 2022

We recap nine experiential marketing works of art delivered across the annual affair. The brand helped power the transformation of a 23,000-square-foot bank building into a tech-forward gallery where attendees explored curated collection items from top NFT creators, which were showcased in 4K on an array of LG OLED displays.

2021 331

2021 Automotive 2015 Banking 331

Event Marketer

SEPTEMBER 9, 2024

7 during the Duke’s Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances. The tour will also make stops at select pro football tailgates throughout the season.

Sports 289

Sports Sponsorships Food and Beverage Apparel 289

Hubilo Blog

JULY 6, 2021

Hybrid events may be gaining popularity among event professionals and CMOs just recently. Events should be too. . Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. Rich data and insights that result in better event ROI. But the concept isn’t new. .

Marketing 105

Marketing Advertising Event Apps Banking 105

Event Marketer

FEBRUARY 6, 2023

And, naturally, Acura’s full lineup of performance vehicles were on display throughout the festival, with MDX and MDX Type S SUVs serving as the official vehicles of the event. Johnson Experience Marketing (lead agency); MullenLowe; G7 Entertainment Marketing; Sunshine Sachs Morgan & Lylis; IMDb.com. Partners: George P.

Entertainment 246

Entertainment Automotive Sponsorships Banking 246