Event Marketer

JANUARY 24, 2025

The Insiders Take While sustainability is making serious inroads into the promo industry, the actual level of interest and commitment from brands incorporating sustainable promotional products into their programs can vary dramatically, said Maria Rudnev, owner of Las Vegas-based Pro-File Marketing. The real change takes time.

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Event Marketer

OCTOBER 18, 2024

At the conclusion of the NACS Show, exhibitors donated thousands of pounds of food to Three Square, a Las Vegas-based food bank.

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2024 Retail Trade Shows Fashion 307

Event Marketer

APRIL 7, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Hot Dog High Teas, The White Lotus IRL and sweet-smelling takeovers. MAX RESORTS TO A REAL-LIFE WHITE LOTUS HOTEL AND SPA It was only a matter of time until Max turned its fictional luxury resort hotel chain into realityif only for a few days.

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Event Marketer

MARCH 24, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms. Photo: Courtesy of Ford Motor Co.

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Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketer

OCTOBER 24, 2022

It’s a notion Citizens Bank is taking to heart this year amid its expansion into the New York metropolitan area, where it aims to support the economic health of residents. See How Other Banks Activate: How Ally ‘Totally Covered’ the Cost of Consumer Experiences Across New York City. market (say what?).

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Banking Financial Sustainability Marketing 189

Event Marketer

OCTOBER 28, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés. To boot, Fierce Lab founder Tara Wilson has been taking the stage with Jennifer Newell, founder of women’s health care company Betty’s Co.,

Retail 273

Retail Transportation Financial 2025 273

Event Marketer

MARCH 7, 2025

Photo credit: David Christopher Banks Create Family-friendly Experiences While every golf tournament has its own vibe and traditions, the team behindthe Arnold Palmer Invitationalin Orlando, FL, has been trying something different.

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Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. 7 during the Dukes Mayo Classic, hosted at Bank of America Stadium in Charlotte, NC. Agency: NFuse 360 Marketing J.C.A. The roadshow continued on through Oklahoma, Arizona and California.

Sponsorships 301

Sponsorships Sports Food and Beverage Social Media 301

Event Marketer

MARCH 7, 2025

“Were braking the bank here with 30 dozen eggs,” joked Nick Ritchie, executive chef for the LG Signature Kitchen Suite (SKS) as he mixed a batch of Grammys Brownies in all their chocolatey gooeyness to showcase the brands new transitional wall oven series. Want us to cover your booth?

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2025 Trade Shows Banking 2024 186

Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. Welcome to the first Expo Pass webinar recap of 2024!!

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Event Marketing Marketing Social Media Events 157

Event Marketer

MARCH 17, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Pretzelria Delivery Services, Glam-ergency boxes and secret hideaways. AUNTIE ANNES ROLLS OUT A PRETZELRIA DELIVERY SERVICE Somehow, we never thought white-glove service and Pepperoni Nuggets would end up in the same sentence, but here we are.

Sports 172

Sports Banking Tourism Transportation 172

Event Marketer

MARCH 31, 2025

Just this month, Neutrogena joined forces with AIRE Health during the American Academy of Dermatologys Annual Meeting, activating a night market-style event that was part newsstand, part laboratory, and featured scientific demos and dcor, like product displayed in Erlenmeyer flasks. Talk about engagement at the cellular level.

Trade Shows 130

Trade Shows Banking Consulting Education 130

Event Marketer

JULY 26, 2024

Bank fan fest at the Phoenix Convention Center. Bank, and collaborated with the league on behind-the-scenes and Bumble in-app content from WNBA athletes, meetups and experiences for Bumble members. BANK As presenting sponsor of WNBA Live since its inception in Chicago in 2022, WNBA Changemaker and Official Bank of the WNBA, U.S.

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2024 Banking Sports 2023 274

IMG

AUGUST 14, 2023

Los Angeles, August 15, 2023 – Innovate Marketing Group, Inc. Magazine as one of the fastest-growing companies in the nation,” said Amanda Ma , Founder and CEO of Innovate Marketing Group. 5000 List For Rapid Business Growth first appeared on Innovate Marketing Group, Inc.

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Marketing 2014 2023 Banking 195

Event Marketer

FEBRUARY 9, 2022

Among features of the program: Live viewings of Revolt’s original series “Assets Over Liabilities” co-hosted by financial experts Rashad Bilal and Troy Millings running commentary with Chance The Rapper, and a live recording of the Atlanta-based “Big Facts” podcast that featured hosts Big Bank, DJ Scream and Baby Jade along with guest Rick Ross.

Financial 335

Financial Banking Entertainment Event Apps 335

Event Marketer

DECEMBER 21, 2023

Jack Daley, VP-Global Media and Partnerships, Bose The launch was hosted at the former Williamsburg Bank building in Brooklyn, NY. Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment.

Fashion 307

Fashion Banking Tech Technology 307

Event Marketer

MARCH 28, 2022

So how did the 60-plus crew infiltrate a marketing medium that has by all accounts been dominated by Gen Z and millennials since its inception? Naturally, brands have taken note—and senior tastemakers are making bank with sponsored posts while living their best lives. Now, put down your needlework.

Social Media 359

Social Media Fashion Retail Banking 359

IMG

MAY 22, 2023

On behalf of our entire team at EventUp podcast and Innovate Marketing Group, we want to thank the community for two years of shared stories and amazing conversations. By now, Event Up has 50+ episodes and over 3000+ listens and t his year, we are going for more!

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Banking 2023 Speakers Entertainment 195

Event Marketer

MAY 27, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths. How it works: A Verizon influencer or celebrity partner posts a theme on TikTok calling for CouchCam submissions.

Apparel 307

Apparel Banking Transportation Entertainment 307

Event Marketer

OCTOBER 9, 2023

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. And so we’re excited about different things that we’re trying to address that challenge that we think we made some headway on this tour.”

Social Media 313

Social Media Advertising Retail Banking 313

Event Marketer

JANUARY 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Quitter’s Day, Gen Z situationships and cafés run by banks. Photo credit: Spangler Candy Company The post The Brief: Quitter’s Day and Reality Show Competitions appeared first on Event Marketer. Gganbu gang for life.

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Banking 2023 2021 Entertainment 300

Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. Agency: Factory 360.

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Sponsorships Apparel Retail Fashion 300

Eventmobi

SEPTEMBER 29, 2022

Our company markets 365 days a year; our conference sponsorship is only 3 days a year.” “For Looking for detailed advice on designing a sponsorship package that will be competitive in today’s market? Companies have a wealth of market research, trends data, case studies, best practices, etc. DOWNLOAD THE GUIDE.

Sponsorships 273

Sponsorships Education Banking Social Media 273

Event Marketer

JUNE 21, 2021

Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Social audio just may be the next frontier for social media. Android users.

Social Media 356

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Event Marketer

MARCH 17, 2024

Zac Kelley, Manager Convention Services/3rd Party Industry Events/Demo Bank, Zimmer Biomet You might compare Zac Kelley’s role as manager of convention services and third-party events for Zimmer Biomet, a medical technology provider of orthopedic care, to that of a head of an operating room.

Trade Shows 246

Trade Shows 2024 Medical Meetings Banking 246

IMG

AUGUST 31, 2022

EventUp formed out of our desire to help others gain insight into the current happenings within the events industry , but it truly blossomed into having guests from a multitude of industries such as events, public relations, marketing, tech, and entertainment. We are forever grateful!

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Banking Consulting Speakers Entertainment 150

Guidebook

NOVEMBER 22, 2024

These new capabilities are: Event Marketing Websites, Free Event Registration, and Paid Ticketing. And all of them, naturally, compliment our Event Experience App perfectly. Event Marketing Websites Free to any event organizer, whether a Guidebook customer or not.

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Event Apps Event Management Management 2025 78

Event Marketer

JUNE 21, 2024

THEMED HOLIDAY MARKETS Hosting a themed holiday market is one way to capture the spirit of the season and foster team bonding simultaneously. It’s an approach that Innovate Marketing Group, which calls the concept a “Holiday Market Extravaganza,” is particularly fond of. “We

Banking 259

Banking Marketing Venues Management 259

Bizzabo

MAY 25, 2018

In this guide, we will review how enterprise organizations can approach event marketing with actionable tips and concrete examples. What is Enterprise Event Marketing? In order to accomplish this task, enterprise organizations frequently adopt a rigorous event technology stack. Consider Electronic Arts (EA).

Event Marketing 67

Event Marketing Marketing Banking B2B 67

Event Marketer

NOVEMBER 14, 2022

Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’. The post A Giant Leap for Womankind: Morgan Stanley Unveils a Spacesuit for Women in Times Square appeared first on Event Marketer. Related Content: An Excerpt from ‘Brand Hacks’: How Brands With a Higher Mission are Ousting the Competition.

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Financial Fashion Banking Social Media 284

Event Marketer

FEBRUARY 26, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.”

Sponsorships 300

Sponsorships Banking Education 2024 300

Event Marketer

MARCH 6, 2024

18 with football legend Joe Montana, who helped host the first Lucky Sundays Guinness Gives Back community service event at Baltimore’s Guinness Open Gate Brewery, which benefitted the Maryland Food Bank. Patrick’s Day 2024 with Experiential Shenanigans appeared first on Event Marketer. The campaign kicked off on Feb.

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2024 Banking Entertainment Event Marketing 312

Event Marketer

JULY 22, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Zenless zones, airborne Nutella jars and mega mitts. Agency: Infinity Marketing Team) UNDER THE SEA AT NICKELODEON’S ‘SPONGEBOB’ CELEBRATION Who lives in a pineapple under the sea? But it was Krispy Kreme to the rescue from 5-7 p.m.

Airlines 290

Airlines Insurance Entertainment Banking 290

Event Marketer

AUGUST 21, 2023

is banking on, and investing in, music festivals to generate trial and awareness of its electrolyte drink mixes. s Remix Station at Bonnaroo Gives Festivalgoers Their 10 Seconds of Fame appeared first on Event Marketer. Ultimately, 47,000 samples were dished out in a matter of three days. Liquid I.V.

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Event Marketer

JUNE 7, 2024

LANEIGE To promote its Lip Sleeping Mask and Water Bank Collection, Laneige activated a “Hydration School” pop-up in Los Angeles, followed by a Hydration School pop-up school bus experience in Manhattan. The post How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products appeared first on Event Marketer.

Education 282

Education Banking Consulting 2020 282

Attendease

AUGUST 6, 2024

Here are some top tips for building a realistic budget for your fundraiser event: Identify all potential expenses , including venue rental, catering, decorations, entertainment, and marketing costs. Utilize relevant hashtags to increase your event’s visibility and reach a broader audience.

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Social Media Sponsorships Retail Venues 370